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View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

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How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

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Purelygreat hopes to cast a spell on skeptical consumers

The brand takes a disruptive approach to convincing the world it is “ready” for a natural deodorant.

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BMO repurposes Toronto FC’s field for youth teams

The bank brings its professional and community sponsorships together as part of its brand mission to “grow the good.”

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2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

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2019 Brand of the Year: Ecobee brings purpose to smart thermostats

The start-up won customers over through its approach to social impact and data.

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Rudsak picks new AOR

Boutique agency The Brand is Female, founded by Eva Hartling, will support the company’s strategic roadmap as it eyes international expansion.

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Made in Canada matters to overseas consumers

A PwC survey of international shoppers shows leaning into a brand’s Canadian roots could help them expand into new markets.

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Addition Elle puts the fashion industry on notice

The retailer questions why an industry that prides itself on bold ideas can’t come up with products that include plus-size women.

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2019 Brand of the Year: Loblaw zeroes in on shoppers

How Canada’s largest retailer is building its entire business and portfolio of brands around the customer.

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We all have a shelf life

Frank Palmer on why support for NABS is more important than ever in a time of “best before” career paths.

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Round picks up Harlequin business

The Toronto agency is among only a “handful” that fit the needs of the global publisher of romance fiction.

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Giant Tiger gets inside the heads of its customers

The growing discount retailer’s new campaign shows that its selection and shopping experience is attractive for reasons beyond price.

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2019 Strategy Awards: Next level cause-vertising

Non-profits and brands take their gloves off in campaigns that call out the uninformed, ignorant and disengaged.