edisonproject

Exploring an opportunity in premium cannabis

Licensed producer Organigram has launched a line extension that will cater to consumers with more informed tastes.

reddoornorthpole

How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

DairyFarmers

Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.

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Taxi Montreal appoints new head of strategy

Rafik Belmesk takes on the role after having joined the agency nine months ago.

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Nominate the next Retail Innovator of the Year

Sephora stole the show last year with its customer experience. Was your retailer transformative enough to do the same?

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Banfield appoints new leadership

The Ottawa agency has named a new president and new director of client services as part of its partnership transition.

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Paul Lavoie to leave Taxi

The agency’s co-founder and chairman emeritus will now devote his time to his growing Beau Lake venture.

Knixwear

Fitness meets underwear in co-branded pop-up

Guests can join a BodyLove workout class on the main floor, and then browse Knixwear intimates upstairs.

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DentsuBos wins Nutrience creative assignment

An upcoming campaign will focus on differentiating the pet food brand in an increasingly crowded category.

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CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.

Nestlez

Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

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Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

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Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.

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Getting less Turtles so others can have more

The brand aims to stand for a greater purpose with holiday tins that replace a single chocolate with a charitable donation.