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HSBC Canada’s strategic and creative victory

A new approach puts a witty face on a global brand

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Customization and the role of ‘social distance’

New research from UBC undermines common assumptions about why shoppers will customize products a certain way.

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View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

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Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.

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McCann Canada names new CCO

In addition to Josh Stein taking on a national role, the agency has also hired Dave Roberts as ECD in Montreal.

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Why WWF Canada is talking about the deadly impact of fake flowers

The organization is trying to get Canadians to rethink their relationship to other forms of plastic, beyond single-use bottles.

KFC Canada-KFC Canada introduces Plant-Based Fried Chicken

KFC is testing plant-based chicken in Canada

A one-day trial in Mississauga will help determine if the QSR will launch the products nationally.

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Who’s the next big innovator in Canadian marketing?

This year’s New Establishment winner will be recognized in strategy magazine and at the AToMiC Awards.

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What are the top five retailers for holiday shoppers?

A recent survey also finds that higher income demographics prefer online retailers.

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FCB/Six and Zulu Alpha Kilo win big at CMA Awards

FCB Canada, Rethink and Cossette were also among the top winners at Friday’s gala.

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Battered Women’s Support Services represents those who stay silent

The organization’s poster campaign reminds passersby of a single startling statistic.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

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FCB, BBDO and Lg2 top Canadian winners at Epica

Sixteen Canadian agencies were among the winners at the awards judged by the global industry press.

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Klick Health appoints first chief brand strategy officer

Carl Turner will work to grow the discipline, replacing SVP Leslie Jamison, who has taken on a new role within the agency.

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Coca-Cola taps old favourites for big holiday push

The brand is adapting “Share a Coke” and bringing back its iconic winter characters to boost its second-biggest selling season.