Guys don’t like to talk about prostate exams, but they do like to talk about sports, music and movies. So to get guys and doctors talking, McCann took the old latex exam glove and re imagined it as The Famous Fingers Collection: gloves modeled after the famous hands of Hall of Famers, musicians and superheroes. Because making it easier for guys to talk about prostate cancer just might save their lives.

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The Agency A List: McCann

Helping brands play meaningful roles in people’s lives

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BBDO, Rethink win Gold at The One Show

Seven Canadian agencies were among the Pencil winners at this year’s awards show.

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AutoTrader launches two spots with new agency

Doug&Partners led a new campaign for the auto classifieds site, which also maintains a relationship with agency Co-Op.

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Up to the Minute: Three staff join Bleublancrouge

Plus, Fuse Live continues to grow and Montreal shop CanspanBMG wins ‘tween’ lifestyle brand Iscream.

Empire Company Limited-Announcing Voil-- Canada-s best online gr

Sobeys, IGA, M&M get into delivery

The retailers announce plans for proprietary and Instacart-partnered grocery delivery services.

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Breast Cancer Society of Canada reaches out to multicultural communities

The non-profit is bringing underrepresented audiences into its fundraising efforts.

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Sleeman celebrates craftiness

The beer company has unveiled new creative and a revised brand positioning ahead of the suds-heavy summer season.

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Tech in Action: 7-Eleven tries to catch ‘em all

The convenience store is using AR to promote the release of Detective Pikachu and send fans to its loyalty app.

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What marketers need to know after Google I/O

The tech giant’s annual conference highlighted wider uses for AI and plans to crack down on cookies.

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Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

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How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

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Max Valiquette joins Diamond as chief strategy officer

The first to hold the position, Valiquette has been tasked with leading and elevating a growing department.

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Edgewell to buy Harry’s for $1.4 billion

The owner of Schick and Wilkinson Sword adds the DTC shaving brand to its portfolio as competition continues to heat up.

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Sid Lee, Giant Ant, Gentilhomme among Gold winners at ADC

A total of 11 Canadian agencies took home a prize at this week’s show.

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Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.