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Meet the 2019 Agency A List

Find out how Canada’s top agencies are blending art and science to meet brand needs.

Strawberry Lemonade

Beefeater tickled Pink with new launch

Corby brings its strawberry spirit to Canada as the market for gin grows.

Corner Office

Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde

A round-up of senior-level executive changes you may have missed.

RobWallace

View from the C-Suite: Home Hardware sticks to its strengths

Rob Wallace explains how leadership changes will help the retailer stay the course as it continues to build its brand.

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Building a mid-market fashion brand in Asia

Vancouver fashion retailer JAC by JC plans to re-enter Canada ‘in a big way’ after opening 110 stores in China.

Kobo

What Rakuten Kobo learned after ten years

As the company celebrates its 10th anniversary, CEO Michael Tamblyn reflects on how the business has evolved.

trophies

It’s time to come clean

As awards season gets into full swing, Edelman Canada CCO Andrew Simon explains why the relationship with “bright shiny objects” needs to change.

DaveCarey-Oliver

Oliver names managing partner of North America

Dave Carey, formerly Canadian country manager, takes on the title having already started to support clients south of the border.

NS_Tourism

Nova Scotia asks locals to act as guides

Tourism Nova Scotia taps insiders and addresses misconceptions about how much there is to see and do in the province.

Sports Distributors of Canada Ltd--Source For Sports Appoints Do

Source For Sports names new CMO

Donna Finelli will lead an overhaul of the sports retailer’s brand as it prepares for a push into the U.S.

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Spring holidays lead to more use of loyalty programs

An analysis of data from mobile wallet app Stocard finds that usage rises ahead of Mother’s Day and Father’s Day.

New-Establishment-Brand

Submit your nominations for The New Establishment: Brand

Junior- and mid-level marketers responsible for innovative ideas have until June 7 to enter.

conagra-site

Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.

RightToPlay3

BBDO, Rethink win Gold at The One Show

Seven Canadian agencies were among the Pencil winners at this year’s awards show.

AutoTrader

AutoTrader launches two spots with new agency

Doug&Partners led a new campaign for the auto classifieds site, which also maintains a relationship with agency Co-Op.