digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

JennAir2

JennAir hopes to redefine luxury in appliances

The Whirlpool brand has launched a local campaign adaption to better show its commitment to innovation.

Jeff-RSG

Research Strategy Group hires VP and brand advisor

The new hires add depth to the consultancy whose approach is based in the social sciences.

IMG_0739

The scoop on Baskin-Robbins’ deal with Netflix

The chain teamed up with the streaming service to turn its store into a Scoops Ahoy ice cream parlour from Stranger Things.

Corner Office

Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

UnboxedMarket-main

The challenges of building a zero-waste store

Unboxed Market faces the difficult task of convincing companies (and consumers) to go package-free.

Purolator Inc--Purolator announces -1B investment to deliver the

Inside Purolator’s five-year growth plan

VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.

Social Lite

Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

WeberShandwick2

Weber Shandwick expands integrated offering

The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.

Barbie 3

Barbie shoots for the stars

A PR stunt for the Mattel brand’s diamond jubilee sees the iconic doll (dressed as an astronaut) airlifted into space on camera.

Dentsu

DentsuBos bolsters creative department

Six new art directors and copywriters join the shop to help support new business with cannabis producer CannTrust.

Sephora

How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

e-sports

Vivintel breaks down Canadian esports market

New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.

DrunkRadio

Check it out: Arrive Alive’s drunk radio

In new radio ads, the non-profit had actors drink above the legal driving limit before taping.

Klick Health

Klick Health names a managing director

Daniel Drexler, former CEO of WPP’s The Neighborhood, has joined the agency with a combined business and medical background.