AGF Investments highlights the global impacts of local markets
The asset management firm asserts its global perspective and reach during phase two of a rebranding effort.
Doja dresses up to fight for cannabis amnesty
The licensed producer has launched a fashion line to support overturning non-violent cannabis convictions after legalization.
Back Page: The CTA Revolution
Doug&Partners calls on agencies to see if “calls to action” actually work.
Interac steps into the podcast studio
“Earning Curve” is part of the financial company’s recent efforts to connect with small businesses.
Up to the Minute: AlphaPR adds VP following new wins
Plus, Juniper Park\TBWA wins bronze at IPA Effectiveness Awards, and Republic wins Summer Fresh.
Belairdirect goes beyond the stadium
In a multi-faceted “Football Simplified” campaign, the insurance company looks to reach a larger number of fans.
Gadget Watch: Google adds a screen to Home
Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.
Tech in Action: Wayfair mixes up reality, again
An app on the Magic Leap headset gives consumers another way to visualize furniture purchases in their home.
Does your organization lack AI leadership?
A survey of Canadian CFOs shows a lack of confidence in the expertise available to implement the technology.
A look at TD’s tech and digital priorities
New startup collaborations and support of its new CSR platform were among the announcements at the bank’s annual Tech Day.
Shopper Innovation Awards deepens its activation lens
The awards recognizing the best in shopper marketing gets a new name, categories and co-chairs.
WestJet rebrands to reflect global ambitions
The airline repositions following the announcement of new international Dreamliner routes and a platinum WestJet Rewards offering.
How to leap ahead in marketing
Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.
Betadine tackles sore throats by gargling
The antiseptic brand is promoting two new products by focusing on catching cold and flu symptoms early.
