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McMillan names new leadership
The Ottawa agency makes executive changes as CEO and CCO Gordon McMillan moves into a new role.
IGA taps into holiday cooking occasions
An animated spot and a cookbook are part of a campaign that aims to spark a love for cooking among kids and families.
Up to the Minute: Brandfire names managing director
Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.
YWCA sends sexts to strangers
The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.
Tim Hortons relaunches its ‘True Stories’ platform globally
With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.
Fuse Marketing joins the Worldwide Partners network
The partnership opens global opportunities for the agency as it looks to meet demand from clients looking internationally.
Sleep Country to acquire Endy
The mattress retailer buys one of its direct-to-consumer competitors to bolster its online offering.
The big winners from the 2018 Media Innovation Awards
This year’s Gold M trophies went to 20 creative and 27 media agencies.
Tech in Action: AR that shows the reality of homelessness
U.S. bank Santander’s app puts people in the shoes of the working homeless.
Regi aims to be a personal assistant for product ownership
Former Grey and KBS CCO Patrick Scissons explains how his new venture is seizing an opportunity from a major pain point.
Why are Canadian businesses behind on AI?
Deloitte goes deep on the hurdles holding back implementation and demand for the technology.
Lg2 first agency partner for Keatext
A strategic partnership gives the agency’s clients access to an AI platform geared towards organizing unstructured data.
Majority of holiday shoppers plan to spend sensibly
Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.
Peoples Jewellers organizes an on-air proposal
The jewellery retailer aired an ad during a Maple Leafs game to share a special moment as it unfolded.
