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Mass Minority: The creative technologist

The agency aims to bridge the gap between the way advertisers communicate and how audiences consume content.

Hot Milk Man

Mini-Wheats fights the cold with hot milk

Kellogg’s enlists a “Hot-Milk Man” to encourage consumers to feel better about the dark, cold days ahead.

CRC

Shortlists for 2018 Creative Report Card revealed

SickKids, Molson Coors and Farnham all reappear on the brands list. Are you also in the running for a top spot?

geappliances

GE picks No Fixed Address as digital AOR

Digital will be the foundation of the appliance brand’s marketing in Canada alongside PR.

Mario - Massey Forget

Mario Daigle joins Massy Forget Langlois as VP

The advertising veteran will play a strategic role on high-level accounts and contribute to business development.

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What will weed retail look like?

A look at what we know so far about how the sale of recreational cannabis will work from province to province.

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Up to the Minute: Crossmark appoints SVP

Plus, Douglas Marketing Group names COO, Pomp & Circumstance wins Dermalogica, and more news you may have missed.

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Via Rail says goodbye to winter driving

The company refreshes the creative approach to its “Why don’t you take the train?” message.

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Alberta Gaming and Liquor Commission picks Bimm

The agency will handle marketing related to gaming activities in the province.

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TD acquires Layer 6

The AI start-up’s platform could aid everything from data automation to financial advising at the bank.

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Tech in Action: Ordering a burger with your face

CaliBurger uses facial recognition to connect loyalty data and make easy payments at its restaurants.

Life Is Good - Power of Optimism

Life is Good taps the power of happy thoughts

The apparel brand’s Power of Optimism Machine allows customers to pour themselves a glass half full of positivity.

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Biometrics could overtake passwords and PINs: survey

Canadians are opening up to things like fingerprint scans for security and quick purchases.

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Why First Choice Haircutters wants to highlight its stylists

Phase two of the brand’s “You Belong Here” campaign puts the focus on service and the employees that offer it.

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David Kennedy to leave Leo Burnett for Bell

The agency’s COO will be taking over marketing for the telco’s mobile business as Claire Gillies joins The Source.