Check it out: Arrive Alive’s drunk radio
In new radio ads, the non-profit had actors drink above the legal driving limit before taping.
Klick Health names a managing director
Daniel Drexler, former CEO of WPP’s The Neighborhood, has joined the agency with a combined business and medical background.
Country Harvest hosts new podcast series
The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.
Dairy Farmers focuses on innovative farming practices
Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.
Up to the Minute: National PR wins AGO assignment
Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.
Tokyo Smoke makes its accessories part of your cannabis routine
New educational videos go beyond the plant to answer consumer demand for guidance in figuring out their consumption preferences.
Kids Help Phone picks Republic as lead agency
The national non-profit used a qualification-based search to find a partner to help with a brand transformation plan.
Pizza Pops gets weird again with its fans
The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.
Canadian TV networks dive into streaming waters
How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.
Manulife Bank debuts chatbot as part of challenger approach
The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.
Inabuggy uses AI to fight big guys in grocery delivery war
The Canadian company taps tech to compete against American giants like Instacart and Amazon.
Lax AI ethics puts brands, businesses at risk: PwC
The advisory firm has released a toolkit to address a need for integrated approaches to developing the tech responsibly.
Cost, technical issues still barriers to AR campaigns
Creatives say client demand for the technology is strong, but roadblocks remain, according to a survey.
Education increases banking app satisfaction
More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.
