We are all equal before a wave. But we can learn to surf it!
Mindshare’s Armin Huska on why mobile must be your main marketing priority.
Koodo goes deeper into ‘Choose Happy’
The telco leans more into talking about its offering while maintaining its light-hearted creative.
Taxi to lead Vancouver port’s community outreach
Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.
Cascades goes for shelf appeal with big-eyed bunnies
Inside the CPG’s decision to revamp its household product lines and create more memorable characters.
Metro digitizes rewards feature
The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.
Polar Ice goes bear-less
Why the vodka brand has made a temporary change to its bottle design.
Catelli celebrates its birthday with families
The brand anchors new recipe content and marketing push in its 150th anniversary.
Coca-Cola expands Smartwater line in Canada
The bubbly launch takes on an opportunity in a growing adjacent category.
Fast Facts: Analytics rarely central for Canadian firms
New survey of large-scale businesses finds pain points for integration and how leaders use their data.
The benefits of masterbranding
Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.
Should the CMO own disruption planning?
Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
Check it out: A slightly threatening invitation
The Canadian Film Fest plays on politeness to capture the general population’s interest.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
Erasing Alzheimer’s from the scene
How one B.C. organization is literally putting money to work to eliminate the impact of the disease.