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Sponsored Supplement

Do Good. Feel Good. Get Results.

Find out how one national charity is transforming the way businesses think about CSR.

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2018 Marketing Awards Shortlists: Multicultural

Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

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Sorrell steps down from WPP

The holding company’s CEO has left following an investigation into alleged misconduct.

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Second Cup to convert some cafes into dispensaries

The coffee chain taps into future demand through a partnership with National Access Cannabis.

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Up to the Minute: Aga Khan Museum picks Havas

Plus, Brandfire hires four and Blakely adds director of digital and strategy integration.

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Beer with higher purpose

A campaign tells the story of a Second Harvest brew made from bread that would otherwise be in the trash.

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Children of the Street tackles bystander effect

The social-inspired campaign tackles the issue for the first time to get high school boys to change their behaviour.

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Citizen partners with Provident Communications

The deal deepens the agency’s capabilities in corporate PR, B2B media relations and crisis management.

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ATB partners with UAlberta on AI

The tech-forward bank enlists students and professors to develop real-world applications for machine learning.

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Canadians skeptical about artificial intelligence: report

Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.

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Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.

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Sid Lee hires digital CD in Toronto

Martin Szomolanyi will bring his experience to a growing number of clients looking for agile, innovative solutions.