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Tokyo Smoke fills its executive ranks

The cannabis lifestyle brand brings in a president, VP of marketing and head of content to prepare for legalization.

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Up to the Minute: i2i boasts three new clients

Plus, Lg2 picks new VP of client services, Haft2 wins Shaftesbury and more news you may have missed.

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Uber and MADD look to prevent ‘stolen’ motherhood

The organizations have partnered on an emotional campaign to fight desensitization to impaired driving messages.

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The LCBO’s holiday guide to responsible hosting

The new CSR campaign was born from a year’s worth of insights that led the brand to tap influencers and take to the streets.

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Nissan goes sci-fi for safety tech

The automaker brings Star Wars characters and augmented reality to dealerships to show off its safety features.

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Amazon wants to make sense of your connected devices

A new dedicated service will help customers deal with the volume and unstructured nature of IoT data.

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Tech in Action: Using NFC to deliver beauty inspiration

Indola’s tap-able hair care packaging delivers content and tutorials to customers.

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Accenture strikes quantum computing partnership

Working with Vancouver’s 1QBit, the consultancy aims to be at the forefront of a potentially groundbreaking technology.

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Exploring an opportunity in premium cannabis

Licensed producer Organigram has launched a line extension that will cater to consumers with more informed tastes.

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How Canadian Tire evolved its approach to kids

Holiday work promoting its toy selection and Jumpstart charity brings more “fun” to the retailer’s strategy.

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Dairy Farmers asks: Does Santa really drink all that milk?

The organization’s first holiday campaign leverages a longstanding tradition to help it connect with consumers on an emotional level.

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Taxi Montreal appoints new head of strategy

Rafik Belmesk takes on the role after having joined the agency nine months ago.

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Nominate the next Retail Innovator of the Year

Sephora stole the show last year with its customer experience. Was your retailer transformative enough to do the same?

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Banfield appoints new leadership

The Ottawa agency has named a new president and new director of client services as part of its partnership transition.