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We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

Cascades

Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

Metro

Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Catelli celebrates its birthday with families

The brand anchors new recipe content and marketing push in its 150th anniversary.

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Coca-Cola expands Smartwater line in Canada

The bubbly launch takes on an opportunity in a growing adjacent category.

Chart-Up1

Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

Agropurscreener

The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.

SamsungGrab

Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

CFF

Check it out: A slightly threatening invitation

The Canadian Film Fest plays on politeness to capture the general population’s interest.

McD

McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

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Erasing Alzheimer’s from the scene

How one B.C. organization is literally putting money to work to eliminate the impact of the disease.