PFLAG

FCB big winner at Clios second year running

Ten Canadian agencies collectively earned 26 trophies at Wednesday evening’s show in New York.

ContentStudio

New content production studio opens in Toronto

The founders of Heyd & Seek and Touchpoint Films have formed HeydSaffer to support brands and agencies alike.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Zulu Alpha Kilo shows the power of a One Show Pencil

The agency helps The One Club announce a call for entries, following teaser ads released this summer.

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Seneca selects Forsman & Bodenfors

The account win is the new agency’s first, following last month’s merger with KBS.

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Advertising Week 2018: What to do about data

Attendees at the conference are nervous about compliance. Is being more consumer-centric the answer?

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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Advertising Week 2018: Catching up on diversity

Supporting minorities was a frequent topic on the first day of the conference, though some are further along than others.

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Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.