Data

Overcoming the ‘personalization paradox’

A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.

Chantel_New CEO_Jan Kelley

Jan Kelley pivots toward digital, innovation

As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision.

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L’Oreal brings ModiFace to TIFF

The brand saw more traffic and engagement at the film festival as a result of the virtual make-up assistant.

Hardbacon

Desjardins captures the DIY investor market

The bank has partnered with fintech startup Hardbacon in an attempt to attract younger self-directed investors.

A-W Food Services of Canada Inc--A-W Canada first restaurant cha

A&W CEO and marketer to receive ACA Gold Medal

Susan Senecal and Tom Newitt will be honoured during the Strategy Awards next week.

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Tokyo Smoke sparks up a mass campaign

The brand’s first-ever marketing push puts 10/17 (Canada’s day to legalize cannabis) in the hero seat.

vanparty

Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

Curling-featured

Cossette named AOR for Curling Canada

From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

Neal Brothers rebrand

Neal Brothers rebrands to focus on ‘goodness’

The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.

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Inside Suzi Roher’s first flagship store

The accessories brand’s first standalone location takes inspiration from the art world to connect to Toronto’s fashion scene.

Kris Matheson

CloudRaker opens shopper practice

After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.