Facebookhero image

Sponsored

It’s time to build messaging experiences

We have entered the age of conversation. And every business will need to join in

ShereenLadha3

The New Establishment: Shereen Ladha dances to her own beat

The McCann strategist balances her day job with several side-hustles.

eastoftherockies

Tech in Action: NFB uses AR to connect with students

A story about living through Japanese internment creatively utilizes interactive tech to better engage its young audience.

North_RB1H

Putting a new lens on smart glasses

Why North believes sleek styles and boutiques can help drive interest in a moribund tech product.

prologuemain

Prologue.ai opens in Montreal

The artificial intelligence startup aims to provide a more “emotionally intelligent” digital experience for brands.

Photography depicts the development and design of AI applications.

Microsoft launches online AI school for execs

The tech giant is offering on-demand lectures for those responsible for AI implementation.

Aveeno

NKPR wins Urban Barn, Aveeno Hair Care

The PR firm will oversee media relations, partnerships and influencer programs for the home furnishings store and hair care brand.

shutterstock_524397307

Online banking is preferred by most Canadians

A survey shows consumers across demographics prefer using digital and mobile platforms over in-branch.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

designerstopthree

CRC 2019: Designers in many forms

We ask the top designers about the evolving practice and the personal projects that represent their craft.

New Balance

New Balance re-launches the 997 with help of Toronto artists

The footwear brand has enlisted creatives representing its target audience to promote a mass market version of the classic shoe.

Mitch Marner

Intact gives Mitch Marner a promotion

In a series of social spots, the Maple Leafs player offers “reassurance” to co-workers as part of new duties with the insurance brand.

BSH

Top Shelf lands PR AOR mandate with BSH

The agency’s assignment covers influencer, experiential and media relations for the Bosch, Thermador and Gaggenau brands.

spicefacemain

McDonald’s Canada spices up classic McChicken sandwiches

How the QSR built buzz, and heat, with its recent #SpiceFace campaign.