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San Rafael ’71 gets a head start on cannabis branding

MedReleaf created a brand for the recreational market, and is advertising a new beer to introduce it to the public.

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Robert MacLean joins ICA leadership

The communications veteran will head the organization’s new PR and content unit.

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Manulife quizzes Canadians

The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.

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Interac laughs away the awkwardness of paybacks

Comedy is key to the brand’s campaign around two new e-Transfer payment options.

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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Up to the Minute: Republic gets into content creation

Plus, MacIntyre names PR director, Bell’s SnackableTV comes out of beta and more news you may have missed.

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Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

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Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.

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Tech in Action: Using AR to hijack the Super Bowl

Beer brand Finnegans created an app that turned any part of the broadcast into its own big game ad.

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Business leaders split about impact of innovation: study

From automation to AR, there was little consensus about how tech will affect the way we work.

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TribalScale wants to create your next startup partner

Venture Studios aims to help enterprise partners develop new tech outside their own innovation labs.

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RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.