To take the BBDO-created Doritos Ketchup Roses further, Citizen worked with the PepsiCo brand for massive influencer campaign, including a rink-side proposal and a do-it-yourself tutorial.

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Citizen Relations

Digging deep into strategy and experiential helps the agency keep up with consumers.

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Cannes Lions Digest: 13 trophies for Canada so far

A strong showing in Design has also grown the country’s shortlist total over the first four days of the festival.

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Cannes 2017: Canada shines on Design shortlist

The country also gets nominations in Media and Entertainment for Music.

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Cannes 2017: Print doesn’t have to suck

The Print & Publishing jury president explains why the Grand Prix stood out in a category Canada was shut out of.

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Cannes 2017: IKEA and Leo Burnett cook up two Lions

“Cook This Page” earns the agency trophies in Outdoor and Promo & Activation.

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Cannes 2017: FCB Toronto, JWT take home Bronze in PR

Campaigns about Down syndrome and gender equality awareness earned the agencies their trophies.

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Delissio folds together a portable paper plate

The social campaign aims to keep people outside for their Canada 150 celebrations.

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Harley-Davidson embraces diversity

A new series of documentaries aims to increase the brand’s relevance with younger and immigrant demographics.

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David Grisim joins Brand Momentum

The veteran P&G marketer has been named VP, marketing solutions at the fast-growing company.

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Cannes Lions Digest: Canada’s roaring start

Recapping Canada’s weekend victories and shortlist showings at the International Festival of Creativity.