MEC-1775

How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

Non-alcoholic beer

Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

Billboard

Tim Hortons plays with words to support the Maple Leafs

The QSR turns ads into rallying cries as Toronto’s sports teams enter playoff mode.

GE-NLD-0167

GE Appliances makes National Laundry Day more interesting

How the brand is tapping into organizational trends to make something most people see as a chore part of top-of-mind trends.

Brett-Brent

Mass Minority launches brand measurement tool

The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.

sadoun

Publicis revenue continues to dip in Q1

The holding company expected a bumpy ride, but believes business transformation work will help right the ship.

Stephen Forbes

CIBC names new marketing EVP amid executive shuffle

Stephen Forbes steps into the role, which includes oversight of CMO Rob Assimakopoulos.

metroubereats

Metro expands Uber Eats partnership

The grocery chain is offering ready-to-eat meals delivery from more stores as it grows its omnichannel options.

Birdie

Check it out: FLAP promotes bird safety with exploding ‘birdies’

The non-profit uses badminton to show the danger birds face in a less graphic way.

USA, New York, New York City, Blank banner on top of building

The idea behind Shopify’s first brand campaign

The ecommerce company aims to become a household name when it comes to entrepreneurship.

Holiday Inn Express-Hockey Legends Doug Gilmour and Guy Carbonne

Holiday Inn Express rekindles an Original Six rivalry

The hotel chain has NHL legends go head-to-head to promote its new breakfast menu among sports fans.