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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Leo Burnett wins at The One Show

Six Canadian agencies combined for 12 Pencils at last week’s awards.

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2017 Strategy Awards deadline approaching

Planners have until Friday to submit their entries, including their best strategic Canada 150 work.

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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Agency of the Year pre-submissions due next week

Agencies have until Monday to send in a list of campaigns for the annual competition (including the new Design category).

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Telefilm turns the camera on Canadians

A new social campaign lets us be voyeurs and see how others enjoy our country’s cinema.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Tech in Action: Beam me up, Watson

IBM’s AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.