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Advertising Week 2018: What to do about data

Attendees at the conference are nervous about compliance. Is being more consumer-centric the answer?

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

Capture

Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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Advertising Week 2018: Catching up on diversity

Supporting minorities was a frequent topic on the first day of the conference, though some are further along than others.

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Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

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Knix pairs with Rethink to highlight survivors

The campaign demonstrates the intimates brand and breast cancer foundation’s shared message of inclusivity and health.

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University of British Columbia unveils its new brand campaign

The university launched its largest campaign in a decade to help redefine its identity.

Ricardo Magazine

2018 Brands of the Year: Ricardo’s recipe for success

How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.

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NZ Pure draws parallels between Canada and New Zealand

The beer brand tests Canadians on their knowledge of local landscapes.

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United Way makes local issues ‘unignorable’

The non-profit worked with Pantone to create a colour that clearly signifies the social issues it works to solve.