Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
Dentsu Aegis gets a CMO
Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.
CMO average tenure dips again
After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?
The rooster reaches from bottom shelf to eye level
Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.
Fisherman’s Friend buddies up to millennials
A sponsorship and influencer campaign that upped spending at events drives big sales results.
La Vie en Rose modernizes its approach by listening
The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.
CAA drives home its other benefits
The organization’s latest spot is an effort to reinforce its broader value proposition.
KFC keeps schooling consumers
The QSR launches new digital creative to continue tackling myths about its food.
Stephen Thomas names new president
The non-profit focused agency promotes Paula Attfield to the role to help facilitate its growing U.S. business.
Reel Canada draws support for homegrown films
How the organization is using national pop-ups and celebrity-fuelled creative to boost support for a flagship event.
Quebec government focuses on French
A new campaign uses well-known Canadians to show the potential benefits of picking up the language.