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CASSIES Bronze: Fisherman’s Friend tackles first world problems

The no-nonsense “Suck It Up” campaign by Giants & Gentlemen took inspiration from the brand’s Original Extra Strong product.

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Do Canadians still trust their grocery stores?

After allegations of bread price fixing, a survey shows existing relationships might help grocers ride out an ongoing scandal.

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Bigger isn’t always better

Enlisting influencers with smaller followings can lead to more meaningful engagement with consumers.

CT - Jumpstart

Jumpstart takes on accessibility

Canadian Tire’s charity is running a campaign to promote its support of giving children with disabilities access to sports.

CPC - Greatness Is Rare_2

What does it take to reach the Paralympic podium?

A Canadian Paralympic Committee brand campaign focuses on the “greatness” of Team Canada athletes.

Tony Wong - Doug&Partners

Doug & Partners hires head of digital and data analytics

Tony Wong will work with the agency’s clients on driving customer acquisition and retention through enhanced data capabilities.

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The Quick Fire: RYU’s community vibe

Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.

AN8 Inc--NKPR President and Founder Natasha Koifman - Entreprene

Corner Office Shifts: A PR boss moves into angel investment

A round-up of senior-level executive changes you may have missed.

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Internal promotion remains rare for CMO jobs

A new study of top-level marketing appointments shows most companies still look beyond their own walls.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

Spirit Leaf Inc--Spirit Leaf Inc- Unveils Concept Design for Rec

A high-style retail model

Why Spirit Leaf is taking design cues from lifestyle brands in its approach to cannabis retail.

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What have unions done for you?

NUPGE’s campaign shows what the ongoing fight for labour rights has achieved, from mat leave to asbestos-free walls.

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FCB adds five more to the team

The agency hires across the creative and strategy departments as new business continues to grow.

M&M

The final piece of M&M’s brand transformation

The food retailer’s five-year journey culminates in a campaign designed to tell Canadians what has changed.