Olivieri

Olivieri stays social at 60

The pasta brand undertakes its biggest-ever digital push in an anniversary campaign aimed at driving engagement and promoting its newest products.

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Forty Creek gets a facelift

The whisky brand revamps its packaging for the first time in its 25-year history.

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Boreale debuts a new look for its specialized beers

The craft brewer redesigns its Artisan line, hoping to connect with more adventurous drinkers.

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Pita Pit heats things up with Tabasco

The QSR expands its flavour options as it attempts to “elevate” the in-restaurant experience.

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Sears Canada seeks approval for liquidation plan

After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.

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TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Flow Water gets its first VP of marketing

Rethink Breast Cancer’s Alison Lawler-Dean joins the growing brand.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Check it out: Don’t pass your drugs on to your kids

Drug Free Kids encourages parents to take steps to ensure prescriptions stay out of the reach of teens.

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Smirnoff urges people to ‘stay open’ in new platform

The vodka brand builds on its definition of “good times” to include the national spirit of diversity and inclusion.

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DivaCup gets cheeky with first major creative push

The femcare brand taps into relatable “period paranoia” for North American TV campaign.

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DDB names new ECD in Montreal

Sann Sava takes over leadership of the office’s creative department.

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Up to the Minute: Time + Space adds new VPs

Plus: Ogilvy gets a new Quebec client, 6S eyes further New York expansion and more news you may have missed.