Flashfood

Loblaw expands food waste reduction program

The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.

osmows

Not all Toronto Raptors ads are created equal

A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.

Local Collective

The Local Collective hires strategy lead

Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.

Miss-fresh

How MissFresh is driving distribution through Metro

The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.

VW_Canada

Volkswagen gets fans to shoot its latest campaign

The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.

yellow-fruit-frozen

Yellofruit heats up frozen dessert space

The brand is entering Loblaws banners with its dairy-free product and aims to stand out.

GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

Corner Office

Corner Office Shifts: Fizz, Canopy Rivers and Aviva

A round-up of senior-level executive changes you may have missed.

Fjallraven

Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

dodgebullet2

Coalition for Gun Control shows how close you’ve come to a shooting

The non-profit uses police data to drive home urgency around the gun violence debate.

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Grocery store makes its bags more embarrassing

Vancouver’s East West Market is aiming to get its customers to stop and think so they’ll remember to bring reusable shopping bags.

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Employers planning to make more creative hires

The marketing and advertising industries should see a spike in both full-time hires and freelancers in the next six months.

Wealthsimple

Wealthsimple drops its own Raptors spot

The digital investing company recreates Kawhi Leonard’s buzzer-beater to remind customers of its new stock trading service.