A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

Sponsored

The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

Racing-OLG

Ontario Racing aims to disrupt routine outings

A new OLG campaign features horses tearing through golf courses and bowling alley to promote a more exciting entertainment option.

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Plan International announces a distressing marriage

A “normal” wedding announcement is subverted as the non-profit uses its brand platform to target child marriage.

Forsman

Forsman & Bodenfors names production lead in Toronto

Arriving from Jam3, Johanna Stewart will oversee all aspects of production and technology within the agency.

Armor All

Armor All maps out big push behind numerous changes

The car care brand returns to television in support of a new formula, simplified packaging and a growing air freshener business.

Cannes

Canadian jurors announced for 2019 Cannes Lions

Nine local pros will be among those helping to decide the winners at this year’s festival.

MOCZ25

Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

emergency

Diversity can help prevent brand reputation crises

New research by Provident finds that only 40% of organizations have a reputation recovery plan in place.

Coca-Cola

Innovation Monitor: Coca-Cola enters premium mixers

Experts weigh in on the soft drinks giant’s decision to launch Coca-Cola Signature Mixers in the U.K.

Mejuri-main

Tracing next steps in Mejuri’s rapid growth

With $30 million in new funding, the DTC jewellery brand plans to invest more heavily in traditional advertising.

Workforce2

Five ways to impact customer experience through employee initiatives

The Intercept Group’s Andrew Au explains how to make employee experience a priority.

MarketingAwards2018_8957

2019 Marketing Awards shortlist: Advertising

The final shortlist reveals the campaigns competing for the top prize in disciplines spanning film, radio, digital and more.

VECTOR-SPOT

Kellogg’s looks to be a Vector victor

The cereal brand aims to extend its reach beyond athletes to include more generally health conscious males.

Vermont

Canadian Tire’s fancy new range

The retailer is pushing a premium BBQ selection to grow its share of the market and further its exclusive brand strategy.

GoDaddy

GoDaddy pivots its approach to reaching entrepreneurs

After several high-profile campaigns with the Raptors, the company turns to explaining how it can help businesses evolve.