WestJet

2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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Ontario gets Nude in October

The vodka brand will debut in the LCBO this month, tapping into the growing low cal, low sugar trend.

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Nom Noms World Food comes to Pusateri’s

The brand’s on-the-go meals make their GTA debut with sampling, ghost kitchens and food carts.

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Stella Artois gets immersive, again

The brand is activating at Refinery 29′s made-for-Instagram 29Rooms event to get people to pair its beer with food.

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Gen Z Canadians less keen on green than Americans

U.S. consulting firm A.T. Kearney also finds that young Canadians are more forgiving of bad retail experiences.

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Frank’s RedHot suits up with the NFL for “homegating”

From Shopper Marketing Report: The partnership honours 100 seasons with packaging, prizes and game food pairings.

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Bleublancrouge expands its leadership in Toronto

ECDs Julie Markle and Chris Dacyshyn, plus general manager Joumana Oweida, will help the agency serve a growing client roster.

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Best Buy’s staff take their work home with them

The retailer emphasizes the knowledge of its Blue Shirt advisors in a new campaign to help guide customers through complicated choices.

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Canopy Growth acquires majority stake in BioSteel

The cannabis producer “lays the groundwork” for the creation of CBD-infused sports nutrition products.

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FCB/Six wins the 2019 Strategy Awards Grand Prix

The agency took the top prize for its work on the insights-driven “Go Back To Africa” campaign for Black & Abroad.

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Strategy Awards 2019: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.