post id 0: Lg2 strengthens its ranks in Toronto
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Lg2 strengthens its ranks in Toronto

New strategy director Caitlin Gora is among the latest to join the office as the agency continues its expansion plans.

post id 1: IKEA highlights the possibilities of furnishings
Ikea event

IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

post id 2: Fast Facts: CMOs embrace their roles as growth-drivers
FastFacts2

Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

post id 3: How HomEquity uses digital to convert seniors
HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

post id 4: Sico celebrates its connection to Quebec
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Sico celebrates its connection to Quebec

Over 150 pieces of creative use visuals and wordplay to reference the areas and communities in which they appear.

post id 5: MTV partners with OneMeth on streetwear collection
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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

post id 6: The Verdict: CSR propels Kraft’s connected message
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The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

post id 7: Dove aims to spark paternity leave movement
Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

post id 8: Tribal wins Habitat for Humanity
habitat

Tribal wins Habitat for Humanity

The digital agency will help consolidate and modernize the non-profit’s online properties.

post id 9: Check it Out: Little Italy avenges its soccer team
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Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

post id 10: Canadian Red Cross pulls at millennial heartstrings
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Canadian Red Cross pulls at millennial heartstrings

The non-profit’s new social campaign aims to familiarize the next generation of donors and volunteers with its work.

post id 11: National Bank takes it to the streets
Sid Lee - Natonal Bank - Bakery

National Bank takes it to the streets

A new campaign fills empty storefronts with small business ideas to connect with would-be entrepreneurs.

post id 12: A&W first North American QSR to ditch plastic straws
A-W Food Services of Canada Inc--A-W Canada first restaurant cha

A&W first North American QSR to ditch plastic straws

The burger brand furthers its positioning around sustainability by switching entirely to paper by the end of the year.

post id 13: J. Walter Thompson names ECDs
JWT Reloads

J. Walter Thompson names ECDs

Ari Elkouby and Cory Eisentraut’s new roles are among a number of recent additions to the agency’s ranks.