CMN

Children’s Miracle Network takes its ‘champions’ digital

How an automatic balloon machine has helped the organization broaden its storytelling.

Copied from Media in Canada - sandyDiFelice

Dentsu Aegis gets a CMO

Why the network has tapped longtime automotive exec Sandy Di Felice for the newly created role.

Executive

CMO average tenure dips again

After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?

AdRem2

The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

Fisherman

Fisherman’s Friend buddies up to millennials

A sponsorship and influencer campaign that upped spending at events drives big sales results.

VieRose

La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

caa

CAA drives home its other benefits

The organization’s latest spot is an effort to reinforce its broader value proposition.

KFC

KFC keeps schooling consumers

The QSR launches new digital creative to continue tackling myths about its food.

ST-PaulaAttfield-057-Retouched-Small (1)

Stephen Thomas names new president

The non-profit focused agency promotes Paula Attfield to the role to help facilitate its growing U.S. business.

NCFD

Reel Canada draws support for homegrown films

How the organization is using national pop-ups and celebrity-fuelled creative to boost support for a flagship event.

pjstock

Quebec government focuses on French

A new campaign uses well-known Canadians to show the potential benefits of picking up the language.