Up to the Minute: New wins for DAC and UM
Plus, Garnier’s new PR shop and more news you may have missed.
McCann Montreal adds new VP
Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.
Schneiders stays true to tradition
The meat-packing business J.M. Schneider opened in his Ontario home 125 years ago is still thriving today.
Young Lions registration opens
Industry pros under 30 have a chance to compete at Cannes as part of the annual competition.
Cadillac hits the streets
The luxury brand lets Canadians steer an XT5 through Instagram as part of its focus on experiential and social.
JP Wiser’s moves to No Fixed Address
Changing category dynamics prompted the whisky brand to switch up its AOR.
Branded lodgings on the rise
Birks, West Elm and Equinox Fitness add hospitality to their brand mix.
Creating good vibes around financial responsibility
Credit Karma uses humour to get Canadians to check their credit scores.
Ontario goes hyperlocal with climate change fight
How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Cundari names new Montreal leadership
Nicolas Lefebvre will lead the office as the agency’s plans for expansion continue to develop.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
Why do ‘big ideas’ seem so elusive?
The Idea Suite’s Fiona Stevenson and Shelli Baltman on how marketers can move past the excuses this year.
Why 2017 is our year for change
Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.