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Instabuggy evolves its pricing

The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.

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Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

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Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

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What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

Steve Wallace Invictus

Meet the Invictus Games’ top marketer

Steve Wallace on the Games’ well-defined brand, strategic potential in Canada and yes, Prince Harry.

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The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

Suzie-s Good Fats-Fat is definitely back and is even good for yo

This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.

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Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

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Last chance: We want feedback on the state of the industry

Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.

NATIONAL Public Relations-Martin Daraiche named managing partner

National makes three senior appointments

The agency names new leadership in Quebec and adds veteran public affairs expertise in Toronto.

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FCB big winner at the Clios

Canadian agencies collectively earned 42 trophies across the award’s different categories.

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Check it out: Litter, in harsh relief

WWF Canada and the Vancouver Aquarium put garbage into stark scenarios.

IKEA

IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”