Penningtons

Check it out: Penningtons’ powerful song

The brand teams up with a dance company for an emotional surprise in its latest uncompromising social video.

Toronto EC_Meghan Markle_Ribbon Cutting Ceremony

Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

nick-02

Wax adds a new creative director

Nick Asik rejoins the agency where he began his career more than a decade ago.

tangerine

Tangerine’s hidden code

The bank’s 20th anniversary campaign comes with a (kind of) secret message for savers.

Molson

Molson wants a taste of Canada

The brand offers Canadians the opportunity to win its red fridges by nominating those who represent us best.

1280px-Second_Cup_at_the_Toronto_Convention_Centre_on_Front_Street_-de

What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

SleepCountry1

Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.

Google

Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

steamwhistle

Quick Fire: Why Steam Whistle leaves money on the table

The Toronto indy brewer forgoes a popular, proven strategy in favour of focus.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

CIBC - PWM - Monika - UNDER EMBARGO UNTIL MAY 12

CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

pexels-photo

Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.