Can you trust AutoTrader.ca for great deals and an extremely accurate valuation of your vehicle? Yes. Yes, you can. The agency went to air with three commercials – including testimonials and spots spelling out the functionality of the client’s site.

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Results through strategic input

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Shortlist announced for 2020 AToMiC Awards

The awards recognizing collaborative and creative use of advertising, tech, media and content will be given at a gala on March 3.

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Breast Cancer Society builds on its multicultural outreach

The non-profit looks to maintain its momentum with diverse communities ahead of its Mother’s Day Walk.

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GoodLife begins the year with a focus on diversity

FCB’s first campaign for the fitness chain focuses on inclusiveness and a range of offerings to compete with boutique studios.

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Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

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What would the world look like without the YMCA?

A campaign from the organization’s Toronto chapter aims to show what it offers beyond fitness and community centres.

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Adrian Fuoco named VP marketing at Pizza Pizza

Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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How creating opportunities helps make social change

Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

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Why the Lung Association, Heart & Stroke peddled nicotine ice cream

The health orgs collaborated to get parents thinking about the risks of vaping for youth.

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Decoding visions of 2020

Karen Howe weighs in with predictions for the year ahead and what they mean for agencies and the state of creativity.