Christine-Poh-Director-UX-Engine-Digital

Engine Digital names new UX lead

The digital consultancy brings back Christine Poh to direct a practice that’s “extremely important” to its transformation.

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Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

L-Or-al Canada Inc--OSMO and L-Or-al Canada join forces to prope

L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

wysdom

FHR launches community management AI platform

The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.

KingUrsa

King Ursa adds director of analytics

Joanna McFarlane joins as the Toronto shop, best known for in-house production, continues to evolve its offering.

fabiencrop

Forsman & Bodenfors hires Montreal strategy lead

Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.

mountsinai

Sinai Health Foundation picks Huge as AOR

The Toronto-area hospital charity is looking to evolve its branding, digital and communications platforms.

Frontieres-main

Loto-Quebec’s alternative to complex board games

To promote a simple scratch-ticket, Quebec’s lottery corp had Cossette invent a game that could take five years to finish.

Walmart Canada-Walmart Canada Launches Major Emissions Reduction

Walmart Canada launches environmental initiative

The retailer enlists suppliers like Maple Leaf, Unilever and Agropur to remove emissions from the supply chain for Project Gigaton.

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DDB makes additions across disciplines

The agency bolsters its ranks with senior appointments across its advertising, shopper marketing, CRM and PR agencies.

Retail

Canadians spending more at warehouse club stores

Data from Nielsen finds that consumers are purchasing more CPG products in large formats to help curtail costs.

Black&Abroad

Black & Abroad wants to send Black travellers ‘back to Africa’

Working with FCB/Six, the travel company looks to reframe a racist phrase into a positive one about visiting the continent.