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WestJet expands its voice services

The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.

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Cadillac Fairview to develop retail solutions with Scale AI

From the Tech newsletter: The Ravel by CF innovation division is pursuing ways to offer more personalization within physical retail.

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Fairtrade Canada shows the harm of banana harvesting

The non-profit is writing messages directly on peels to rally consumer support for ethically harvested products.

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Babcock may be gone, but his socks live on with a different name

The brand now known as Major League Socks launches a social campaign to extend its reach beyond Leafs fans.

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Rain adds to leadership, in-house content offering

The agency continues to grow its business nationally, having most recently added Centennial College to its roster.

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It’s time to end the tyranny of impressions

Edelman’s Catherine Yuile and Sophie Nadeau ask why earned media measurement hasn’t evolved with platforms.

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Loblaw grows its digital shelf

Experts weigh in on the grocery banner expanding its PC Express offerings into pet, home and baby products.

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Retail sales slump (again) heading into the holidays

Analyst Ed Strapagiel predicts 2019 could be one of the worst years since the recession.

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Keurig pops up, touts K-Cup recycling

The coffee brewer is educating consumers about its recycling program during its holiday mall activation.

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Is it “Avotime” for avocados?

Avocados From Mexico blankets stores with displays to get Canadians to think of the fruit beyond guacamole.

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Grocers get vocal about local

From Shopper Marketing Report: How Metro, Sobey’s, Longo’s and Loblaw are expanding support for domestic producers.

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Design co-chairs announced for 2020 Marketing Awards

Mikey Richardson and Jennifer Weaymouth will lead the jury of design experts awarding work in the category.

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Canopy Growth unveils ‘cannabis 2.0′ portfolio

Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.

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Interac swaps holiday gifts for the ‘stuff’ that matters

The company is focuses more on experiences as Canadians grow concerned about the materialistic nature of the season.