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ATB partners with UAlberta on AI

The tech-forward bank enlists students and professors to develop real-world applications for machine learning.

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Canadians skeptical about artificial intelligence: report

Only a quarter of consumers trust the emerging tech, although companies leading the charge still received high marks.

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Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.

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Sid Lee hires digital CD in Toronto

Martin Szomolanyi will bring his experience to a growing number of clients looking for agile, innovative solutions.

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New tricks from an old brand

How the Art Gallery of Ontario took a research-led branding approach to generate massive buzz for its exhibits.

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Coinsquare campaign a first in cryptocurrency

Amidst a crackdown on digital ads for virtual currencies, the trading platform aims to show its muscle with traditional media.

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Huge hires new creative team

Amy O’Neill and Tracy Wan join as the agency continues to strengthen its integrated offering.

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Canus celebrates 20 years with new packaging

The skin care brand aims to rejuvenate its image in an effort to connect with modern moms.

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Barrows’ data-collecting pop-up

An activation for Pure Leaf shows how the shopper marketing agency’s modular design helps generate insights.

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Inside the M&Ms ‘Flavour and Fun Shop’

The confectionery brand adds an experiential touch to engage consumers with its “Flavour Vote” campaign.

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Boreal beer shop a conduit for innovation

With its natural elements and local merchandise, the Quebec brewery’s first store serves as an extension of the brand.

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Canadian Tire to launch new rewards program

The retailer hopes the flexibility of earning points at multiple stores will help Triangle Rewards appeal to a wider demographic.