SS1_3563

What’s the audiobook opportunity?

Audible makes its Canadian debut, while Kobo is investing in the category to skew younger.

interacpopup

Interac gets consumers to open up to tapping

A series of pop-ups aim to show the convenience of contactless payment.

FCB Canada Talent

FCB expands its ranks

Senior creatives from Leo Burnett and Juniper Park lead a pack of recent hires in response to recent AOR wins.

JWT-Creative-Group-Portrait-Final-622x612

Ryan Spelliscy leaving JWT Toronto

Following what he calls a positive four-plus years with the shop, the CCO is moving on.

fruits-grocery-bananas-market

Instabuggy evolves its pricing

The grocery delivery company aims to eliminate markups and offer a flat delivery fee structure.

SPRCranberry_12x355mL_Angled_3D_Fre_lr

Coca-Cola adds to Sprite portfolio

A new flavour in Canada is part of the brand’s efforts to increase investment targeting teens and millennials.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Mercedes makes its next lifestyle retail play

The luxury auto brand adds a second location in its dealership-complementing store strategy.

JonGott

Giant Tiger expands its ‘fashion house’ approach

Menswear is the next venture for the value-focused retailer as it continues to grow.

toyotatobii

What do car buyers pay attention to in the showroom?

An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.

Steve Wallace Invictus

Meet the Invictus Games’ top marketer

Steve Wallace on the Games’ well-defined brand, strategic potential in Canada and yes, Prince Harry.

Gaudreau1

The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

Suzie-s Good Fats-Fat is definitely back and is even good for yo

This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.

Peter Housley -1

Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

???????????????????????????????????????????????

Last chance: We want feedback on the state of the industry

Brand-side folks also now have until Sept. 29 to vote for the top Marketer of the Year.