Rivest

DentsuBos makes creative promotions

Sebastien Rivest takes on a Canada-wide CCO role, as Lyranda Martin-Evans and Travis Cowdy move up to VP, ECD positions.

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Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

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Prepping for AI

Where decision makers are directing their resources in anticipation of machine learning’s increased importance.

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Mazda turns heads

An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.

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Bunz trades up its branding

As the bartering platform grows, it updates its look in an attempt to welcome new members.

Motts

Mott’s mixes up the Caesar

A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.

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Edelman Calgary gets a new GM

John Larsen steps into the role after 18 months with the agency.

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WealthBar weaves in more connection

The fintech brand unveils a new look, hoping to promote its more human side.

Car Dealer

Auto sales projected to dip in 2017

Consumers may stay off the lot, according to Scotiabank economists.

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Fido delves deeper into millennial life

The telco launches a new brand platform, hoping to resonate more with its young target.

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MSLGroup president heads to new firm

Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.

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XTM wins global French’s account

The Toronto digital agency will handle all digital and social work for the company’s full range of brands.

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Destination Canada picks new agency partners

The tourism organization selects new digital and media partners to build on its established content strategy.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.