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Transat goes to Europe

How the insights driving the brand’s latest creative differ from its tropical destination marketing.

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SapientRazorfish stakes a claim in consultancy space

While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.

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With innovation, does size matter?

How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.

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Tech in Action: Levi’s smart jacket

The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.

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2017 Marketing Awards deadline extended

Plus, the co-chairs weigh in on this year’s trend away from politics.

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Citizen Relations makes leadership changes

The agency has named a new GM in Toronto, along with making a North American promotion.

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Brita uses VR to show the impact of clean water

How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.

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Budweiser’s new approach to owning goals

The beer brand aligns with a global sports strategy while maintaining its local positioning around hockey.

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Koodo goes deeper into ‘Choose Happy’

The telco leans more into talking about its offering while maintaining its light-hearted creative.

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Taxi to lead Vancouver port’s community outreach

Canada’s largest port wants to be a good neighbour while promoting its economic benefits to the country.

Cascades

Cascades goes for shelf appeal with big-eyed bunnies

Inside the CPG’s decision to revamp its household product lines and create more memorable characters.

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Metro digitizes rewards feature

The grocer addresses a customer pain point in Quebec with an addition to its loyalty app.

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Polar Ice goes bear-less

Why the vodka brand has made a temporary change to its bottle design.

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Catelli celebrates its birthday with families

The brand anchors new recipe content and marketing push in its 150th anniversary.