post id 0: EBay strives to end brand misconceptions
IMG_2796 (4)

Sponsored Supplement

The Agency A List – Carat

Redefining media with a growing investment and expertise in digital.

Ebay-Yonge

EBay strives to end brand misconceptions

The site doubles down on the key themes of last year’s global platform with new Canadian creative.

post id 1: BMW expands relationship with North Strategic
bmw-564950_1920

BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

post id 2: Government to impose plain packaging on tobacco
Tobacco1

Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

post id 3: Up to the Minute: Spring acquires Watershed
pexels-photo-359989-623x350

Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.

post id 4: The man behind the billboard
QandA_jeremykramer

The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.

post id 5: Prostate Cancer Canada brings humour to a touchy issue
Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

post id 6: Tech in Action: AI that gets the party started
smartbeats

Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.

post id 7: How voice is changing consumer behaviour
_DSC1363

How voice is changing consumer behaviour

A keynote from this year’s AdTech Canada conference shows how the technology is becoming integrated with daily life.

post id 8: Google I/O announcements to pay attention to
assistant-hero-blogpost-2.max-1000x1000

Google I/O announcements to pay attention to

How the tech giant is building AI into even more of its products and services.

post id 9: Engine Digital creates new strategic planning role
Engine-Digital-Brittany-Houweling-2

Engine Digital creates new strategic planning role

Brittany Houweling will help guide clients to get the most out of the agency’s evolving digital consulting offering.

post id 10: Canadian Tire set to acquire Helly Hansen
hellyhansenparkacrop

Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

post id 11: Nestle goes big for Minis
PinchtoZoom_In-Situ

Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

post id 12: SSQ puts community at core of new platform
SSQ

SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

post id 13: Cossette leads Canadian agencies at One Show
Gold_Pencil

Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.