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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.

Google

Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

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Quick Fire: Why Steam Whistle leaves money on the table

The Toronto indy brewer forgoes a popular, proven strategy in favour of focus.

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Lululemon shifts its perspective for first global campaign

The brand aims to “get off the mat” by bringing the philosophy of yoga to other walks of life.

BMW

Why BMW is keeping quiet

The automaker shows off its electric vehicle in an unconventional context.

KFChands

Experience-based retail

Here are three clever executions from the physical world to keep shoppers coming to stores.

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CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

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Buying online, by the numbers

BrandSpark’s study breaks down the state of ecommerce in Canada.

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Inside Bud Light’s celebrity-filled living room

DJs, fighters, gamers and an NFL legend stand ready to host brand fans at special events across the country.

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Leo Burnett wins at The One Show

Six Canadian agencies combined for 12 Pencils at last week’s awards.

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2017 Strategy Awards deadline approaching

Planners have until Friday to submit their entries, including their best strategic Canada 150 work.