DentsuBos makes creative promotions
Sebastien Rivest takes on a Canada-wide CCO role, as Lyranda Martin-Evans and Travis Cowdy move up to VP, ECD positions.
Molson helps NHL enter VR
How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.
Prepping for AI
Where decision makers are directing their resources in anticipation of machine learning’s increased importance.
Mazda turns heads
An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.
Bunz trades up its branding
As the bartering platform grows, it updates its look in an attempt to welcome new members.
Mott’s mixes up the Caesar
A new Clamato product targets at-home bartenders as the brand continues its innovation strategy.
Edelman Calgary gets a new GM
John Larsen steps into the role after 18 months with the agency.
WealthBar weaves in more connection
The fintech brand unveils a new look, hoping to promote its more human side.
Auto sales projected to dip in 2017
Consumers may stay off the lot, according to Scotiabank economists.
Fido delves deeper into millennial life
The telco launches a new brand platform, hoping to resonate more with its young target.
MSLGroup president heads to new firm
Gayla Brock-Woodland has moved on to lead public affairs firm Ensight.
XTM wins global French’s account
The Toronto digital agency will handle all digital and social work for the company’s full range of brands.
Destination Canada picks new agency partners
The tourism organization selects new digital and media partners to build on its established content strategy.
How to gain (or lose) influence
Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.