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Toyota to consolidate tactical marketing

The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.

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Up to the Minute: Republic gets into content creation

Plus, MacIntyre names PR director, Bell’s SnackableTV comes out of beta and more news you may have missed.

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Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

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Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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RBC adds to its AI knowledge

The bank continues to build the capabilities of its Borealis lab with the addition of new researchers.

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Tech in Action: Using AR to hijack the Super Bowl

Beer brand Finnegans created an app that turned any part of the broadcast into its own big game ad.

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Business leaders split about impact of innovation: study

From automation to AR, there was little consensus about how tech will affect the way we work.

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TribalScale wants to create your next startup partner

Venture Studios aims to help enterprise partners develop new tech outside their own innovation labs.

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RBC leverages Mark McMorris’ following

The Canadian Olympic snowboarder appears in three spots that seek to explain why Avion customers travel.

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Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.

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Check it Out: The return of the animatronic penguin

CIBC brings the Ski-Thru ATM back to Whistler Blackcomb Resort.

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Zulu Alpha Kilo names two group strategy directors

The appointments come as the agency seeks to grow its strategy team.

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Special Olympics’ new fundraising strategy

Agency Stephen Thomas will work on a campaign to attract new donors and increase the organization’s revenue base.

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CryptoGlobal names first CMO

Former SABMiller marketer Stewart Cowan trades beer for Bitcoin, joining the crypto mining company to build brand awareness.