post id 0: Prostate Cancer Canada brings humour to a touchy issue
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Sponsored Supplement

The Agency A List – UM Canada

The day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry.

Famous Fingers

Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

post id 1: Tech in Action: AI that gets the party started
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Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.

post id 2: How voice is changing consumer behaviour
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How voice is changing consumer behaviour

A keynote from this year’s AdTech Canada conference shows how the technology is becoming integrated with daily life.

post id 3: Google I/O announcements to pay attention to
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Google I/O announcements to pay attention to

How the tech giant is building AI into even more of its products and services.

post id 4: Engine Digital creates new strategic planning role
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Engine Digital creates new strategic planning role

Brittany Houweling will help guide clients to get the most out of the agency’s evolving digital consulting offering.

post id 5: Canadian Tire set to acquire Helly Hansen
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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

post id 6: Nestle goes big for Minis
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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

post id 7: SSQ puts community at core of new platform
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SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

post id 8: Cossette leads Canadian agencies at One Show
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Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

post id 9: Inside Maple Leaf’s new ‘real food’ manifesto
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Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.

post id 10: Rethinking retail engagement
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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

post id 11: The new speed (and paths) of retail
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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

post id 12: Sales growth in Canada continues to slow
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Sales growth in Canada continues to slow

While up slightly during the first two months of the year, gains were significantly lower than record highs seen in 2017.

post id 13: BrandSpark unveils the most trusted CPG brands
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BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.