strategy
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Stephen Thomas adds new division

Liz Attfield will lead strategic services at the agency, with the goal of offering more integrated fundraising programs.

The North Face1

Bicom lands pair of VF Corporation brands

The PR shop becomes AOR for The North Face and Smartwool, and has made several hires to support the wins.

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Check it Out: SPCA Montreal toys with the word ‘animal’

An OOH campaign deconstructs the word to give it new meaning in French.

Activiarayon

Danone picks Bob for retail

The agency will lead in-store programs for yogurt brands Activia and Oikos.

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DentsuBos adds to creative department

Four ACDs join the agency in response to recent business growth.

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Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

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Uniqlo goes mobile-first for ecommerce

Canadians will be able to shop an extended selection of the retailer’s assortment from the app or mobile site.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

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Staples brings more variety to back-to-school

How the retailer is showing off a deeper product array with its long-running “It’s The Most Wonderful Time of the Year” platform.

hotels.com

Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.