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Ann Bouthillier steps down as Havas Canada CEO

Helen Pak is promoted to lead Canadian operations as the agency’s long-time leader looks to other opportunities.

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Fun with fuel efficiency

Volkswagen’s new digital campaign combines the cost-effectiveness of its diesel engines with the joy of the scenic route.

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Tapping Canada’s musical Roots

The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.

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RBC refreshes its CSR approach

Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.

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Can someone fix the model already?

Heroes & Villains’ Emma Hancock on a future without “disposable” content and inspiration-thwarting consolidation.

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Kokanee climbs into the past

First, the brand put mountain snow in its Peak Brew. And now, it’s going back in time for a new beer.

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Edelman brings on Andrew Simon for new direction

Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.

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Pinkberry lands in Ontario

The yogurt wars continue as one of the U.S. market’s leaders opens its first location in the province.

BestBuy

Best Buy dials up its back-to-school push

The retailer helps parents break through the jargon in its new campaign.

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Carl’s Jr. and PayWith launch Rewards App

The expanding QSR is hoping to compete in the overcrowded burger space with a payment and loyalty app.

McD

McDonald’s beefs up for summer

The brand uses Calgary Stampede cowboys to add some authenticity to its new “Mighty Angus” burger.

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When swiping right goes wrong

Marketelle’s Jessie Sternthal on why brands should rethink their relationships with dating apps.

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TBWA wins toy distributor

The agency will create new social and digital elements for RP Toys’ 2015 product lineup.

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National Bank’s home court application

An in-bank interactive tennis game keeps clients busy while they wait.