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Cause + Action 2012
AwardsIndigo tops the list of brands that made a seriously positive impact in this year’s awards. Read on to hear about all the winners.
April 30, 2012
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Next Media Stars
MediaWho are the best and brightest young minds at Canada’s media agencies? Read on to meet this year’s first batch of up-and-comers.
April 30, 2012
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Going glam at 75
Branding / Travel+TourismThrough decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.
April 27, 2012
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First on the scene
BrandingGone are the days when an oversized cheque and a handshake were all brands had to offer in the wake of a community crisis. Brands like Canadian Tire and Telus are learning how to dig deep, mobilize quickly and get to know their communities.
April 27, 2012
Cashmere adds pink to its compassionate fashion statement
Awards / CPGThe Kruger Products brand uses coloured bathroom tissue to ramp up awareness of its support for the Canadian Breast Cancer Foundation.
Tetley Tea puts renewal in action
Awards / Food+BeverageA new CSR program offers grant funding to individual Canadians whose grassroots efforts renew others in their communities.
Telus gives where it lives
Awards / TelecommunicationsThe telco’s “TV for Good” and “Phones for Good” campaigns trigger a $100 donation to a local community cause for every new customer.
TD really is the green bank
Awards / Financial+InsuranceFrom tree-planting events to a bank branch that creates more energy than it uses, the financial institution is making good on its commitment to the environment.
Cause + Action judging panel
AwardsMeet the advertising and marketing executives who helped decide the winners of this year’s Cause + Action awards.
Next Media Stars: Bailey Wilson recruits parents to share the joy with Johnson’s
MediaUM’s manager of broadcast investments used social media to connect with families, generating content that will be integrated into a cross-platform campaign.
Next Media Stars: Laura Ritchie brings Evian to life in Toronto and Montreal
MediaThe MPG planner helped boost consumer awareness levels with “Live Young,” which just wrapped its second phase.
Next Media Stars: Devyn Perry makes TD front page news on Family Day
MediaThe Starcom strategy supervisor worked with the Toronto Star to put together a customized ad campaign linked to editorial.
Cause marketing: showing results over showing off
NewsAldo Cundari argues that agencies can do more than just promote themselves and a worthy cause; they can actually be part of the solution.
Ann Mack talks trends in social media
Digital / NewsJWT’s director of trendspotting discusses the move to embrace screen distraction and the growing importance of “water cooler” advertising.
