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Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.

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McCann Canada experiences new growth

The agency adds a new VP of strategic planning, while three account directors join its experiential division, Momentum.

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Ryerson’s MBA rebrands

The university program has a new name, in addition to a fresh and unified brand identity.

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Catherine Laporte joins DavidsTea

The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.

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Check it out: Staying young at heart

The Ottawa International Animation Festival reaches out to people who never outgrew their fondness for cartoons.

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Check it out: Edge cereal takes on masculinity

The General Mills brand puts a twist on “for men”-style products in a new spot.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Going live with Sport Chek

The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.

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Cynicism runs rampant among consumers

Canadians feel like the system is working against them. And brands, you’re part of the system.

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Walmart targets growing needs

The retailer’s back-to-school campaign looks to give extra value to both moms and post-secondary students.

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Check it out: Home Depot reverses homelessness

The most recent spot in support of the retailer’s Orange Door Project tells a backstory.

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Up to the Minute: Turo names Canadian AOR

Plus: New faces at Tendril, Relish, BoomBox and High Road, promotions at Dentsu and more news you may have missed.

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Sport Chek’s on-the-fly Olympic strategy

Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.

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Do you have digital game?

Marketelle’s Jessie Sternthal on why intimidating and confusing new platforms don’t have to hinder creativity.