McDonald’s brings joy to strangers on a bench
How the restaurant’s recent one-day global push fits its new brand promise in Canada.
Sun Life: 150 years of making life brighter
How the financial company with humble Canadian roots has become an international powerhouse.
Changes afoot at TBWA
The agency has hired Darrin Patey as its new lead technologist and promoted two others to leadership positions amid a shift in global focus.
Yes we Cannes: Engaging the senses
Our latest look at Lion-worthy work showcases campaigns that make the senses a priority.
As Canadian as MS?
Why the MS Society wants Canadians to think of the disease as particularly relevant to them.
David Leonard leaves DDB for MacLaren
Leonard takes over leadership from the departing Doug Turney, as the president and COO role at DDB is given to Lance Saunders.
Sid Lee named AOR for Italian Trade Commission
The agency will help the organization promote authentic Italian food and wine in Canada to turn the tide away from imitators.
No fooling us
Our reporters look at some of the amazing things that brands just so happen to be launching today.
Todd Mackie and Denise Rossetto leave DS+P
The partners and co-ECDs have left to pursue other opportunities.
Dare Vancouver gets busy
The agency has announced over a dozen moves, including a new VP, ACDs and director of client services.
Stop telling me to be good
Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.
Content 360: everything is a story
A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.