Art_Directors

Creative Report Card: Fighting tooth and nail for big ideas

The top art director, Rethink’s Joel Holtby, and top copywriter, Saatchi’s Matt Antonello, dish on what brought them to the top this year.

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Creative Report Card: The year’s biggest trailblazers

They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year’s report.

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Creative Report Card: Methodology

A breakdown of how the report is scored, and which awards count.

Shreddies

Getting to real human truth

After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.

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Mobile lessons from unlikely sources

Google Canada’s Adam Green on how traditional brands can win in an increasingly mobile-centric world.

CNY

Inside Canada Dry’s ethnic marketing strategy

The brand has tapped into holidays like Chinese New Year to reach Canada’s fast-growing ethnic populations.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Grand Prix: Molson Canadian’s passport to success

After some globe-trotting and unique thirst-quenching, the Beer Fridge snags top honours at home.

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CASSIES Gold: Hellmann’s stays real

The Unilever brand shed its “junk-in-a-jar” perception with a focus on simple ingredients and real food.

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CASSIES Silver: Koodo empowers consumers to help themselves

The telco launched its Koodo Community, a customizable, peer-to-peer support platform, which has become self-sustaining.

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CASSIES Silver: Koodo spices up the telco category

Koodo broke into the market with industry firsts such as no contracts, not to mention fun mascot El Tabador.

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CASSIES Silver: BMW drives new performance standards

As part of the M line launch campaign, a video featured an M1 drifting around the tallest rooftop helipad in the world.

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CASSIES Bronze: Honda drives long-term dominance

Executions that celebrated the nation built around Civic and messages of quality and dependability helped the car co stay on top.

Manitoba

CASSIES Bronze: University of Manitoba turns a negative into a positive

To turn around prospective students’ perceptions of Manitoba being cold, flat and remote, a two-phase campaign was launched.