Taxi bolsters senior ranks
The WPP agency is hoping to kick the year off right, promoting six men into leadership roles.
A third of Canadian millennials find brands annoying
What’s more, only 26% consider brands an important part of their lives.
AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.
Kraft hits close to home
To promote this year’s Hockeyville campaign, the food co is tapping into girls hockey with a mini-documentary.
Now trending in media and tech
Will 2015 be the year that contactless payment finally takes off? How about wearables, internet-connected devices or 3D printing? Where does video stand? Deloitte’s annual survey takes a look.
Are fashion brands dropping the ball on YouTube?
While views might be skyrocketing, brands may not be using the platform to complete the path-to-purchase loop.
Citizen Relations bolsters senior ranks
The Vision7 PR firm has brought in Sherry Boisvert and Zaigham Zulqernain to help grow the agency.
A peek inside Nexxus’ salon strategy
The Unilever brand is building itself a home and bringing its roots to the fore to tap into the demand for super-premium hair care.
Check out this sticky idea
In partnership with a pair of museums, Holt Renfrew is displaying a 10-foot sculpted head made entirely out of gum to promote a new Douglas Coupland exhibit.
Zooming in on the mature female consumer
Zoomer ladies love to travel, browse the net, eschew nostalgia, and other interesting stats on this prime demographic.
Capturing everyday success
Twenty2b’s Portrait Project uses wearable cameras to document the less-extreme triumphs of eight women.
A new recipe for drug awareness
Learn how to spice up your boring old party drugs with Toronto Crime Stoppers’ new cooking show.
Toronto Humane Society swaps expectations
Trend alert: The animal shelter is the latest cause to jump on the fake-out train, showing off its new “service” that lets folks trade in puppies when they’re no longer wanted.