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The Canadian advantage
Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.
May 31, 2013
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Canada’s emerging indies
AgenciesThere’s been a flurry of start-ups, as well as some merger and acquisition action lately. Here’s a run-down of some of the new kids on the block.
May 31, 2013
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Beer’s biggest fan
Beer / BrandingAfter years of decline, the (beer) world is watching as Debra Kavchak-Taylor cheers on the category with new products that go head-to-head with wine and sangrias – and messaging that focuses on taste rather than lifestyle – in the hopes that consumers will come back to Molson Coors.
May 30, 2013
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AToMiC Awards: Trends in marketing
AwardsCelebrating Canada’s best media innovation, technology and content mash-ups.
Are you talkin’ to me?
Digital / InnovationApps like MiiScan and Shazam are connecting ads to phones through sound, and the technology is slowing starting to pick up in Canada.
Sizzling (and fizzling) trends
InnovationOne-stop meal shopping, radio, hyper-speed and donuts are hot while square corners, Facebook, QR codes and cupcakes are not.
Canada’s got (innovation) talent
InnovationCampbell’s Mark Childs looks to Canada’s Young Marketers as proof of where the industry is going in terms of innovative thinking.
AToMiC Awards: McDonald’s sets the benchmark for transparency
Awards / Innovation / QSRA look at how the Grand Prix winner changed consumer perceptions by being as open to consumers as possible.
AToMiC Awards: Perfect timing
AwardsKraft Dinner, Ikea and Taxi Montreal take advantage of newsworthy events and important dates on the calendar to grab attention at the right time.
AToMiC Awards: Causes use tech to add intimacy
AwardsSavvy brands and cause organizations are putting consumers in the shoes of those they’re trying to help by using tech in innovative ways.
AToMic Awards: Viewers live out their reality dreams
AwardsThe CBC, Loblaws, Stanfield’s and L’Oreal take traditional reality-show engagement to new levels, allowing audiences to control the outcome of content.
AToMiC Awards: Games go beyond the virtual playground
AwardsBrands use gaming techniques to engage a competitive audience.
AToMiC Awards: Car brands tune up test drives
Automotive / AwardsAudi and Volkswagen offer virtual driving experiences to drive consumers to their showrooms.
AToMiC Awards: Getting up close and (very) personal
AwardsPFAFF, WWF and Google offer personalized experiences to woo consumers.
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