Guinness has the homebody market in the can
The beer brand focuses on the quality of its retail product as Canadians turn away from bars this winter.
Transparency in the age of the selfie
Authenticity is all about how you sell it, says Pound & Grain’s Jackson Murphy and Penny Norman.
The gift of home, courtesy of Air Canada
They’ll be home for Christmas, if the airliner has anything to say about it.
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
DDB Montreal names VP/CD
Etienne Bastien joins the new office to lead the Volkswagen creative, while Monique Brosseau comes on board as the VP managing director.
Inside Canada Goose’s migrating strategy
How the Toronto brand has ramped up its marcom at home and abroad.
Which food brands are tops with Canadians?
“Convenience” was the overarching theme in this year’s Canadian Family Food Awards.
Aequitas builds its trust
The new stock platform aims to keep complicated issues top-of-mind and relatable ahead of its 2015 launch.
Food Basics names new AOR
Metro’s low-cost grocery store has picked Toronto-based Open to handle its marketing efforts.
TD’s Midas touch
The bank and its agencies Diamond and Leo Burnett cleaned up at last night’s financial advertising award show. Who else won big?
Holiday shopping, by the numbers
A picture of the habits of a Canadian holiday shopper in 2014.
DS+P wins Clamato and Fruitsations
Canada Dry Mott’s moves the brands to a Canadian AOR to reflect their unique positioning here.
Transat offers fun to the highest bidder
The travel company held a Cyber Monday auction on Twitter with a charitable twist.
Reitmans is full of excuses
The clothing retailer shares escape plans for anyone wanting to trade holiday obligations for shopping.