Mind blown: The unexpected power of SXSW
The&Partnership’s Scott Suthren on the sessions that blindsided him with a new way of thinking.
Putting a new face on Champlain
TFO launches a new element to its largest-ever project, based around a new miniseries on the explorer’s life.
BCON Bits: Volkswagen goes bite-sized
Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.
SXSW tech: phone-charging shoes and clever cookware
Here’s a roundup of some of the best inventions the fest has to offer.
Grey Canada hires eight
The agency has brought on Karen Lee and Terri Vegso, along with other hires in Toronto and Vancouver.
Timeline: The ups and downs at BBDO
A look back at the major events at the agency over the last few years, as it ushers in a new era under new leadership.
Canadian Tire gets some friendly advice
The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.
Baking in the good
Cause Company’s Marie Magnin on why cause marketing shouldn’t be siloed anymore.
A new image for old Montreal
Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.
Up to the minute: New VPs everywhere
New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.
BCON bits: Giving brands some character
Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.