digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

Sephora

How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

e-sports

Vivintel breaks down Canadian esports market

New research finds that while Gen Z dominates, there is a sizeable high-net worth contingent of Gen Xers.

DrunkRadio

Check it out: Arrive Alive’s drunk radio

In new radio ads, the non-profit had actors drink above the legal driving limit before taping.

Klick Health

Klick Health names a managing director

Daniel Drexler, former CEO of WPP’s The Neighborhood, has joined the agency with a combined business and medical background.

bread

Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

DairyFarmers3

Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Up to the Minute: National PR wins AGO assignment

Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.

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Tokyo Smoke makes its accessories part of your cannabis routine

New educational videos go beyond the plant to answer consumer demand for guidance in figuring out their consumption preferences.

Kids Help Phone

Kids Help Phone picks Republic as lead agency

The national non-profit used a qualification-based search to find a partner to help with a brand transformation plan.

pizza-pops

Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

Game of Thrones

Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

MAI-in-Action

Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

AI_brain

Lax AI ethics puts brands, businesses at risk: PwC

The advisory firm has released a toolkit to address a need for integrated approaches to developing the tech responsibly.