PEI has the answers
Tourism PEI’s new program hopes to connect Canadians with the island’s most authentic characters.
Dairy Farmers fuel females
The organization’s national campaign by a roster of agencies aims to support sports and healthy living for Canadian women.
Check it out: How the streets age you
Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.
Koodo gets satisfaction
El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.
Rivet hires new director of strategic planning
The agency has tapped Innocean’s Paul Kron for the newly-created role.
MSLGroup hires new executive director
How Isabelle Dube-Cote fits into the PR agency’s plans for growth, collaboration and reaching the Quebec market.
Mondelez Canada’s soccer play
The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.
What’s your entertainment personality?
The BIA for Toronto’s Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.
Tim Hortons’ magical moment
The brand goes to a higher level with its latest in-store stunt.
Yorkdale looks to what’s next
The Toronto mall’s campaign and website redesign are centred on what consumers can expect as its $331 million expansion continues.
Canadian Young Lions winners revealed
Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.
Nike gets Toronto women moving
The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.