2016-10-canadapost

Sponsored Supplement

Direct mail a ‘power channel’ in the digital age, study finds

Research provides clue as to winning formula: media sequencing matters.

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Campbell’s brings the Cantina to Montreal

The brand brings its pop-up soup kitchen to a new city to carry the message behind its “We All Soup” platform.

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Leo, Zulu, Rethink win big at Epica

Eight Canadian agencies combined for 20 awards at the show judged by members of the industry press.

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Lg2, Leo Burnett take top prizes at ADCC awards

The two agencies took home Scarlet Letters at Thursday night’s gala.

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Up to the Minute: Cannes shrinks its juries

Plus: New wins for Ketchum and NKPR, GroupM streamlines and more news you may have missed.

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SapientNitro, Razorfish merge

Publicis Groupe combines the digital shops as part of its ‘power of one’ strategy.

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Check it out: The Brew Box’s Christmas quiz

The subscription beer co helps gift-givers narrow down their choices and avoid holiday stress.

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Illuminating Audi’s latest advancements

Instead of another global adapt, a new campaign projects the Q7′s innovation (without the use of special effects).

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SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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The Source brings tech to life

The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.

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What holiday shoppers want

Canucks are fond of physical browsing and buying, but they’ll snub retailers with empty shelves, according to a new SAS report.

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Reminder: Who is Canada’s Retail Innovator of the Year?

The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.

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Sgsco acquires 5Crowd

The package design company diversifies its offering with the Toronto-based crowdsourcing shop.

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M&M Food Market figures out the holidays

The revamped retailer positions itself as a destination for the hectic time of year.

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Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.