Agency A-List – Publicis bets on data to build brand experiences
How the agency is helping adapt brands to different channels.
Balmoral Marketing partners with Chinese shop
The multicultural agency says it can now get more insights about consumers overseas, before they come to Canada.
Optometrists ask for a rest
A new campaign from Ontario’s professional association highlights the risks of so much screen time.
Environics Analytics picks up Nielsen’s U.S. location portfolio
The acquisition expands the analytics co’s North American intel.
What happens when you recycle wrong
A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.
THP heads across the pond
The Toronto shop cites its retainer-free model as a reason for its expansion to London.
DS+P wins Reliance
The agency will handle creative for the heating and cooling giant as it looks to be less traditional with its advertising.
Starlight helps sick teens be themselves
Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.
Rethink, FCB, BBDO big winners at Clio Sports
Nine Canadian companies took home 19 awards at last night’s show.
Manulife teases the good life
The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.
Goodbye MacLaren McCann, hello McCann Canada
As a send-off, the ashes from the MacLaren office sign will be sent into space this fall.
Up to the Minute: Iogo selects Alfred for a repositioning
Plus: Vapor Music acquires RMW and more news you may have missed.
Meet the 2017 CASSIES jury
These industry leaders will judge the most effective Canadian work before the February gala.
Robax explores its backstory
A new campaign for the back pain brand uses puppets on a stage to empathize with its target’s suffering.
Dos Equis finds new ways to be interesting
Sandbox’s first major Canada-specific work for the beer is a branded content series putting people into extraordinary jobs around the world.