Indigo-image

Indigo reinforces reading’s life enrichment value

The retailer encourages choosing a book to unplug and enjoy some down time.

no-name-commercial

No Name name checks itself in new campaign

The brand’s meta campaign utilizes its no-frills, direct approach to draw a connection to the simple ingredients in its products.

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Gillette and TerraCycle start razor recycling program

The P&G brand will let people send in used razors from any brand and convert them into charitable donations.

NATIONAL Public Relations-Martin Daraiche Becomes President of N

National PR names new president

Martin Daraiche will oversee nine offices nationally, while Julie-Anne Vien takes over as managing partner in Quebec City.

Medical Marijuana/ Cannabis And Accessories

Cannabis producers are failing to stand out

A favourability study finds the vast majority of Canadians don’t know enough about the companies to have an opinion on them.

TPL_3

Toronto Public Library looks beyond books in rebrand

A new look gives the city’s library system flexibility to promote the wide range of services it offers.

Artificial intelligence

Many Canadians value data security more than money

A survey shows protecting personal data and identity are enough of a concern to make them wary of convenient digital tools.

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Earth Paws bakes dog treats inside a car

The all-natural pet brand created a new product line to highlight just how dangerous leaving a dog in a car can be.

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Should Ad Standards take election ad complaints?

President and CEO Jani Yates explains the stance the organization takes on political messages (and wonders if it should change).

Dove Men-Care-Dove Men-Care partners with Imagine Entertainment

Dove Men+Care funds documentary about dads at TIFF

The Unilever brand hopes the film and its famous subjects will increase the consumer appeal of its work on paternity leave.

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Tech in Action: Bombay Sapphire combines art and science

The gin brand enlists a pair of robotic arms to help more people contribute to its creativity-focused positioning.

BobSybydlo

William Thomas Digital invests in tech leadership

As the CRM agency works to be a “bridge” between tech and strategy, Bob Sybydlo joins from FCB/Six to lead automation.