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Infographic: The mindset of the modern car buyer

A new report shows what influences purchases and how the dealership experience could be modernized.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Are there really no brave marketers in Canada?

Cossette’s Daniel Shearer on why placing the blame on CMOs who “aren’t ballsy enough” is lazy.

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Canada Goose keeps it out there

The brand has upped its spend and is using the rugged Newfoundland landscape in a global campaign.

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Check it out: A deja vu from Honda

The automaker remakes a well-known spot, with a not-so-genuine twist.

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Medecins Sans Frontieres builds a connection

A new online push draws a more direct link between donations and its work.

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Inaria picks Giants & Gentlemen

The agency is developing the soccer brand’s new positioning as it continues its expansion across North America.

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Havas gets integrated with logo refresh

Canadian CEO and CCO Helen Pak on the collaborative “hacker” mentality the agency is also taking.

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Milk 2 Go puts fun in context

The Saputo brand integrates itself into daily life with the right catchphrases at just the right time.

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Tuxedo launches film division

The newly announced Lifelog Pictures will produce digital and big screen work for clients of all types.

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Reitmans returns to denim

The retailer brings back Meghan Markle for a new fall campaign that’s all about the right pair of jeans.

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Canadian agencies win 14 Clios

The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.

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Taxi names three new CCOs

As co-founder and creative head Paul Lavoie prepares for a new role, the agency looks within for new leadership.

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Check it out: Self-defence, 360-style

United Mixed Martial Arts creates an immersive lesson.