Percy the Penguin, standing in as the audience, took a bigger role in CIBC’s creative work after Juniper Park\ TBWA tapped into insight that the consumer should be at the heart of the communication message.

Sponsored Supplement

Juniper Park\TBWA

The agency brings together strategy, design and advertising to power its disruption philosophy.

saaqvr

SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

AI Head

Holistic approaches to AI are rare: report

Few companies are taking advantage of investing in both internal capabilities and collaborative approaches.

fab4NEW

Diamond hires two new CDs

Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.

THCanadaDay

Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

YoungLionsFilm2017

The Young Lions: Rethink’s storytelling duo

Jake Bundock and Andrew Chhour’s off-the-wall idea won them a trip to compete on the global stage in Cannes.

zulupromotions

New leaders promoted at Zulu

The agency names a pair of new creative directors and group account directors.

participaction

ParticipAction helps kids build their ‘best day’

A new online tool shows youth if their ideal activities are as healthy as they could be.

BRADCP

Brad launches new online division

Brad Content and Performance was built to rapidly develop and create content across platforms.

TankYoungLions1

The Young Lions: Tank’s team waves a flag

Stephanie Bibeau and Etienne Goulet are off to Cannes after finding victory in simplicity.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

arrowup

Fast Facts: Focusing on customer retention

Profit takes a back seat to retention in a new Calabrio global c-suite study.

Marketers GOLD-1

The Young Lions: Pepsico’s powerhouse siblings

Michael and Christian Alaimo on how brotherly love (and candour) earned them a spot in Cannes.