post id 0: One of Canada’s most iconic fashion brands is using AI in a surprising way (and you can too)
post id 1: Infiniti builds buzz with early adopters
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Infiniti builds buzz with early adopters

The luxury auto brand is building interest in the QX50 SUV by tapping into consumers’ excitement for technology.

post id 2: Banks benefit from online investments
Banking online

Banks benefit from online investments

J.D. Power’s latest ranking shows more Canadians turn to digital, but it doesn’t always deliver on customer satisfaction.

post id 3: Nestle to pay $7.15 billion to sell Starbucks coffee
(Joshua Trujillo, Starbucks)

Nestle to pay $7.15 billion to sell Starbucks coffee

The CPG giant will now handle the marketing and sale of the chain’s products in stores around the world.

post id 4: The recipe for reinvention
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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

post id 5: Publicis Montreal adds new CD
Publicis Montreal

Publicis Montreal adds new CD

Thimalay Sukhaseum joins the office’s creative team from Cossette.

post id 6: Up to the Minute: Stephen Thomas grows following client wins
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Up to the Minute: Stephen Thomas grows following client wins

Plus, Cetaphil selects A&C and Bob’s Your Uncle wins Independent Distillers Canada.

post id 7: Wasserman + Partners names new president
Wasserman-partners

Wasserman + Partners names new president

Stefan Hawes returns from Shanghai to lead the Vancouver agency’s growth as its founder moves into a new role.

post id 8: Interac shows all the different ways to tap
Interac Flash

Interac shows all the different ways to tap

The national campaign uses convenience and its anti-debt positioning to get women to switch to Flash.

post id 9: Taking a hands-on approach
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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

post id 10: Vachon brings party positioning across Canada
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Vachon brings party positioning across Canada

The maker of Jos Louis, Ah Caramel and Passion Flakie launches its first English campaign in over thirty years.

post id 11: Amazon to expand Vancouver hub
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Amazon to expand Vancouver hub

A new office will be home to 3,000 staff working on ecomm tech, cloud computing and machine learning.

post id 12: Combining tech and shopper marketing
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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

post id 13: Engine Digital names first COO
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Engine Digital names first COO

James Richardson will help steer the agency as it continues to take on more consulting, design and development work.