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The 2020 Indie List

Despite industry consolidation trends, Canada’s independent agencies continue to thrive

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2015-01-08 (9)

Tribute: How Bell just got better

The 140-year-old company has found longevity in a marketing vision that sees its multi-faceted brand as one.

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Tim Hortons hires McDonald’s marketer as CMO

The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.

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Subway and Martha Stewart give a lesson in plant-based food

Why the QSR is “going big” to promote the national launch of its Beyond Meat meatball sandwich.

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What would the world look like without the YMCA?

A campaign from the organization’s Toronto chapter aims to show what it offers beyond fitness and community centres.

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Adrian Fuoco named VP marketing at Pizza Pizza

Arriving from Boston Pizza, the marketer will strive to balance promotions with more diversified and meaningful brand tactics.

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Consumers in 2020 and beyond

Strategy looks at Mintel’s seven drivers of change and how consumer demands will shift over the next ten years.

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How creating opportunities helps make social change

Impakt’s Paul Klein on why small actions informed by those directly experiencing the problem is the most effective approach.

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Inniskillin takes cues from Hollywood

A campaign for the Arterra Wines brand exemplifies the company’s recent approach to creativity across its portfolio.

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Indigo gets Thoughtfull about new gifting brand

The retailer’s internally incubated ecommerce site uses its extended product selection to help answer demand for unique gifts.

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Why the Lung Association, Heart & Stroke peddled nicotine ice cream

The health orgs collaborated to get parents thinking about the risks of vaping for youth.

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Decoding visions of 2020

Karen Howe weighs in with predictions for the year ahead and what they mean for agencies and the state of creativity.

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Oliver appoints ECD for Canada and the U.S.

Bernardo Andrada takes on expanded duties at the agency following a string of new assignments south of the border.

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IKEA shows the possibilities of storage

The retailer takes a dream-like approach to address consumer pain points around staying organized.

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Rogers goes hands on with its future

The telco’s new flagship store attempts to break down adoption barriers and help consumers understand tech like 5G and IoT.