But what’s in it for me?
New research shows heavy digital users are more discerning about sharing information online than you might think.
Doritos takes gamification to a new dimension
Users can take a deep dive into the brand’s 3D chips with a new mobile game.
Check it out: CCM taps athletic drive
A new campaign brings in a young gun to show what it means to be “Made of Hockey.”
Another familiar face back at Taxi
Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.
Guinness partners with Rugby Canada
The brand looks to reach a growing audience of fans as the official beer of the organization.
Check it out: A $10 facelift
Rethink helps reimagine the American bill in honour of women’s suffrage and pay equity.
MacLaren wins PowerStream
The agency will help the Ontario energy supplier convince customers to increase conservation efforts.
One awarded Dos Equis
The win adds to the agency’s Heineken portfolio and will see “The Most Interesting Man in the World” again deployed in Canada.
Why direct mail breaks through the noise
A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.
Zulu’s cup of life
The agency creates some mugs for coffee (or booze) and sympathy.
Toronto’s Entertainment District goes for gold
The neighbourhood is rewarding locals with medals just for hanging out in the area.
Do you crave more visual search apps?
A new image recognition shopping app from Toronto’s Slyce targets fashionistas.