Ann Bouthillier steps down as Havas Canada CEO
Helen Pak is promoted to lead Canadian operations as the agency’s long-time leader looks to other opportunities.
Fun with fuel efficiency
Volkswagen’s new digital campaign combines the cost-effectiveness of its diesel engines with the joy of the scenic route.
Tapping Canada’s musical Roots
The clothing retailer partners with seven artists for its new “#sweatstyle” campaign.
RBC refreshes its CSR approach
Why the bank’s latest Blue Water Project campaign has changed the way it’s looking at community outreach.
Can someone fix the model already?
Heroes & Villains’ Emma Hancock on a future without “disposable” content and inspiration-thwarting consolidation.
Kokanee climbs into the past
First, the brand put mountain snow in its Peak Brew. And now, it’s going back in time for a new beer.
Edelman brings on Andrew Simon for new direction
Agency president Lisa Kimmel says the hire is part of the shop’s move toward more creative solutions for earned media.
Pinkberry lands in Ontario
The yogurt wars continue as one of the U.S. market’s leaders opens its first location in the province.
Best Buy dials up its back-to-school push
The retailer helps parents break through the jargon in its new campaign.
Carl’s Jr. and PayWith launch Rewards App
The expanding QSR is hoping to compete in the overcrowded burger space with a payment and loyalty app.
McDonald’s beefs up for summer
The brand uses Calgary Stampede cowboys to add some authenticity to its new “Mighty Angus” burger.
National Bank’s home court application
An in-bank interactive tennis game keeps clients busy while they wait.