David Shing

Sponsored Supplement

The intimate future of digital media

Oath’s David Shing on how small moments lead to deep connections and why consumers desire intimacy.

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Tennis Canada creates its own beat

The organization is capitalizing on the success of stars on the international stage to motivate involvement at the amateur level.

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Zulu adds a pair of creative directors

The agency has also added several creative teams and promoted two to ACD roles.

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Sid Lee joins Free The Bid

The agency hopes to set an example and motivate investment in women directors.

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Check it Out: Wild postings mimic tattoos and piercings

A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.

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What’s a pot brand to do?

Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.

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Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

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CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

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Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.

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Up to the Minute: Kabane lands Familiprix business

Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.

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Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

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Do you suffer from ‘screenesthesia’?

Brainsights’ Kevin Keane explains what happens when you ignore the context in which your content appears.

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Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

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Where AI investment is going: report

A C-Suite survey shows consumer-facing functions are among the most active areas for the tech’s use.

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Tech in Action: Alexa helps feed fussy babies

Baby food brand Sprout develops a voice skill to make meal time a bit easier for parents.