lovingit

McDonald’s brings joy to strangers on a bench

How the restaurant’s recent one-day global push fits its new brand promise in Canada.

1-00650

Sun Life: 150 years of making life brighter

How the financial company with humble Canadian roots has become an international powerhouse.

Darrin_Patey

Changes afoot at TBWA

The agency has hired Darrin Patey as its new lead technologist and promoted two others to leadership positions amid a shift in global focus.

_farnham-cuves-soccer-eng-v1_aotw

Yes we Cannes: Engaging the senses

Our latest look at Lion-worthy work showcases campaigns that make the senses a priority.

MS OOH

As Canadian as MS?

Why the MS Society wants Canadians to think of the disease as particularly relevant to them.

David-Leonard2

David Leonard leaves DDB for MacLaren

Leonard takes over leadership from the departing Doug Turney, as the president and COO role at DDB is given to Lance Saunders.

shutterstock_73448092

Sid Lee named AOR for Italian Trade Commission

The agency will help the organization promote authentic Italian food and wine in Canada to turn the tide away from imitators.

the-burger-dock_lowres-1

No fooling us

Our reporters look at some of the amazing things that brands just so happen to be launching today.

shutterstock_236307115

Todd Mackie and Denise Rossetto leave DS+P

The partners and co-ECDs have left to pursue other opportunities.

shutterstock_178533569

Dare Vancouver gets busy

The agency has announced over a dozen moves, including a new VP, ACDs and director of client services.

movember_print_ship_aotw

Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.

shutterstock_200355872

Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.