RBC parodies film trailers

Financial+Insurance / Screening Room

The first-time homebuyer campaign promotes a fictional movie.

Two new Canadian Cannes jury members announced

Agencies / Awards / Cannes

Kiip’s founder Brian Wong joins the Innovation jury, while Taxi’s Frazer Jelleyman joins the Cyber panel.

Top Cannes contenders: Product Design

Agencies / Awards / Cannes

With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

Lg2 shines at the Crea awards

Agencies / Awards

The agency took home the most trophies at last night’s show, including the Grand Prix Crea award, while Sid Lee came in a close second.

Canadian Tire ups the drama

Automotive / Retail / Screening Room

With a helicopter chasing down a car, the retailer continues its push around innovative products with an extreme tire test.

Mr. Big turns snackers into superheroes

CPG / Food+Beverage / Sporting+Recreational Pro

The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.

Airline innovation takes off

Innovation / Travel+Tourism

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.

Getting nostalgic about nostalgia

Youth

Human Branding’s Johanna Faigelman looks at why millennials are seeking comfort in “better times” of recent past.

P&G’s hockey house for moms

CPG / Screening Room

The CPG co is celebrating hockey moms with a new digital-only push from Cossette.

Think Dirty’s toxic test

CSR / Health+Beauty

People want the filthy truth about what’s in the products they buy and put on their bodies. This app gives it straight.