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Mind blown: The unexpected power of SXSW

The&Partnership’s Scott Suthren on the sessions that blindsided him with a new way of thinking.

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Putting a new face on Champlain

TFO launches a new element to its largest-ever project, based around a new miniseries on the explorer’s life.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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SXSW tech: phone-charging shoes and clever cookware

Here’s a roundup of some of the best inventions the fest has to offer.

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Grey Canada hires eight

The agency has brought on Karen Lee and Terri Vegso, along with other hires in Toronto and Vancouver.

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SXSW: Are live-streaming apps the next big thing?

Fuse Marketing’s Patrick Weir on how brands can use platforms like Meerkat and Periscope.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.

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Timeline: The ups and downs at BBDO

A look back at the major events at the agency over the last few years, as it ushers in a new era under new leadership.

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Terry Fox Foundation runs to new look

For its 35th anniversary, the foundation is working with Scratch Marketing on overhauling its digital identity.

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Canadian Tire gets some friendly advice

The retailer’s “Tested for Life in Canada” program takes on a new consumer-centric spin.

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Baking in the good

Cause Company’s Marie Magnin on why cause marketing shouldn’t be siloed anymore.

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A new image for old Montreal

Tourisme Montreal goes simple and modern to create a cohesive picture of what the city has to offer travellers.

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Up to the minute: New VPs everywhere

New leadership at FCB, Hill + Knowlton, Jackman, Human Equation and Groupe V, plus other stories you might have missed.

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BCON bits: Giving brands some character

Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.