Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
Samsung’s no-nonsense, no-annoying-sales-pitch product.
Bulk Barn chooses Leo Burnett as AOR
The agency will help the bulk-food retailer modernize its image.
Heineken gets behind the turntable
To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.
What drives her loyalty?
P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.
Mattel’s anytime game play
How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.
Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
The many faces of women
What’s the difference between a young singleton and a high-income earning mom? New research from Harbinger breaks the ladies down into 10 segments.
Canadian Blood Services selects One as AOR
The Toronto agency will help the non-profit increase recruitment and retention.
Curious about the future? Orange has the crystal ball
Go ahead, ask your (wrinkly) #FutureSelf anything using technology built by Jam3 for the telecom company.
Also trending: Absolut and Netflix get in with Canadians
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
Tangible lessons from startups
Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.
Changing the conversation on domestic violence
How Interval House tapped into the current wave of celeb allegations to turn around a campaign in only six days.