With the increasing cost of sports - especially hockey - parents are being asked to help fund more and more activities. 

Sponsored Supplement

FlipGive amps up sports and community sponsorship

The new sports marketing: properties, platforms & partners /// supplement series. As the space evolves beyond traditional sponsorship to new kinds of programs, this is the first in a series of profiles that explore the next wave of sports marketing opportunities for brands.


Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

special k

Special K gets a makeover

The brand sheds the red dress for a new approach.


TD to get new CMO

Dominic Mercuri is set to retire in January, with Theresa McLaughlin taking the helm.

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Check it out: Toilet training for adults

Metro Vancouver teaches us a thing or two about what can’t be flushed.

Cadillac Fairview Begins Roll-Out of New Brand Identity

Cadillac Fairview gets new brand identity

Shopping centres like Toronto Eaton Centre will carry a new CF logo as part of a larger corporate brand strategy.


New Balance makes a trip to the other Canada

The shoe brand celebrates a pair of sneakers exclusive to the North with a surprise south of the border.


Up to the Minute: Fuse, Evans Hunt grow

Plus: Delvinia bets on innovation, a new client for Strategic Objectives and more news you might have missed.


Reitmans spins off Hyba line

Working with AOR Marketel, the brand’s activewear banner breaks out on its own, with a new brand positioning and campaign.


Which Canadians won Clios?

A roundup of this week’s winners, from Leo striking Gold to Lg2 being the most awarded Canadian shop.


Sport Chek raises the stakes

Steven Stamkos takes on a pair of drones as the retailer continues to push the importance of training.


KBS Sports and Entertainment launches

The division will tap into the space through activations and working with other agency “specialisms.”

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Enercare sings a new tune

The former Direct Energy is selling “perfect harmony” as part of its rebranding effort with its first-ever TV spot.


Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.


Where would McDonald’s be without farmers?

The QSR’s new campaign takes the Canadian products out of its food to show the importance of its local sourcing.