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But what’s in it for me?

New research shows heavy digital users are more discerning about sharing information online than you might think.

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Air Wick brings the outside in

For its summer campaign, the brand is reminding Canadians to connect with the beauty of nature.

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Doritos takes gamification to a new dimension

Users can take a deep dive into the brand’s 3D chips with a new mobile game.

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Check it out: CCM taps athletic drive

A new campaign brings in a young gun to show what it means to be “Made of Hockey.”

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Another familiar face back at Taxi

Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.

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Guinness partners with Rugby Canada

The brand looks to reach a growing audience of fans as the official beer of the organization.

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Check it out: A $10 facelift

Rethink helps reimagine the American bill in honour of women’s suffrage and pay equity.

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The rise of micro-content

Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.

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MacLaren wins PowerStream

The agency will help the Ontario energy supplier convince customers to increase conservation efforts.

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One awarded Dos Equis

The win adds to the agency’s Heineken portfolio and will see “The Most Interesting Man in the World” again deployed in Canada.

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Why direct mail breaks through the noise

A new study says the ritual and physicality of direct mail could make it more impactful than digital marketing.

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Zulu’s cup of life

The agency creates some mugs for coffee (or booze) and sympathy.

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Toronto’s Entertainment District goes for gold

The neighbourhood is rewarding locals with medals just for hanging out in the area.

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Do you crave more visual search apps?

A new image recognition shopping app from Toronto’s Slyce targets fashionistas.