Publicis and their branding division Ove designed Canada Post’s new concept store in Richmond Hill Ontario

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Agency A-List – Publicis bets on data to build brand experiences

How the agency is helping adapt brands to different channels.

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Balmoral Marketing partners with Chinese shop

The multicultural agency says it can now get more insights about consumers overseas, before they come to Canada.

Eye

Optometrists ask for a rest

A new campaign from Ontario’s professional association highlights the risks of so much screen time.

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Environics Analytics picks up Nielsen’s U.S. location portfolio

The acquisition expands the analytics co’s North American intel.

wasteman

What happens when you recycle wrong

A new campaign from the City of Toronto shows how bad things happen when you toss garbage into your blue bin.

THP

THP heads across the pond

The Toronto shop cites its retainer-free model as a reason for its expansion to London.

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DS+P wins Reliance

The agency will handle creative for the heating and cooling giant as it looks to be less traditional with its advertising.

Starlight

Starlight helps sick teens be themselves

Rethink’s new campaign for the charity gives young patients their individuality back with designer hospital gowns.

Molson

Rethink, FCB, BBDO big winners at Clio Sports

Nine Canadian companies took home 19 awards at last night’s show.

Manulife

Manulife teases the good life

The brand’s campaign hopes to build anticipation for its new insurance program focused on healthy living.

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Goodbye MacLaren McCann, hello McCann Canada

As a send-off, the ashes from the MacLaren office sign will be sent into space this fall.

UpToMinute

Up to the Minute: Iogo selects Alfred for a repositioning

Plus: Vapor Music acquires RMW and more news you may have missed.

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Meet the 2017 CASSIES jury

These industry leaders will judge the most effective Canadian work before the February gala.

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Robax explores its backstory

A new campaign for the back pain brand uses puppets on a stage to empathize with its target’s suffering.

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Dos Equis finds new ways to be interesting

Sandbox’s first major Canada-specific work for the beer is a branded content series putting people into extraordinary jobs around the world.