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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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Kids Help Phone debuts new branding

The organization modernizes to be seen as more than a “crisis only” service.

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Brands do it for mom

A collection of campaigns to get people in the spirit ahead of Mother’s Day.

Amazon

The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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Agency of the Year pre-submissions due next week

Agencies have until Monday to send in a list of campaigns for the annual competition (including the new Design category).

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Telefilm turns the camera on Canadians

A new social campaign lets us be voyeurs and see how others enjoy our country’s cinema.

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JLABS finds a foothold with diversity

How Johnson & Johnson’s innovation lab has differentiated itself in the growing healthcare startup space.

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Canadians don’t know what AI is

Why marketers need to help educate the public if they are going to accept the tech being part of their lives.

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Tech in Action: Beam me up, Watson

IBM’s AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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McCann West names ECD

Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.

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CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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Back page: What’s new! in retail

Lg2 tells us what’s fresh, original, old, free, big, small…the list goes on.