NATIONAL Public Relations-Martin Daraiche named managing partner

National makes three senior appointments

The agency names new leadership in Quebec and adds veteran public affairs expertise in Toronto.

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FCB big winner at the Clios

Canadian agencies collectively earned 42 trophies across the award’s different categories.

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Check it out: Litter, in harsh relief

WWF Canada and the Vancouver Aquarium put garbage into stark scenarios.

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IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”

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Whitby embarks on a rebranding project

What is Whitby? The town is asking residents as part of an open, engaged feedback campaign.

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Parks Canada picks Ogilvy Montreal

The agency will lead strategy and creative development for the government organization’s new national campaign.

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Bud Light doubles down on football

The brand brings NFL-branded cans north, tapping into a passion point among its young target.

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When marketing diversity, think impact (column)

Public’s Steve Steck on checking our biases and what marketers need to be doing better.

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LCBO will handle weed sales in Ontario

The government will be the sole source of cannabis in the province through a web platform and 150 standalone stores.

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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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2018 AToMiC Awards open for entries

New categories for the March event will reward the best work in audio branding, IP and brand voice.

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Rethink adds to its strategy team

The shop has added three new planners in Toronto, with another soon to come.

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Up to the Minute: Burton Snowboards picks a PR shop

Plus, a former Molson Coors marketer heads to Halifax and more news you may have missed.

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ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.