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Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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Fall TV 2017: What’s all the complaining about?

Media folk air their grievances. Broadcasters respond.

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Fall TV 2017: Specialty shifts its targeting

While conventional is coming back to its broad audience strengths, specialty is fine-tuning its niche targets.

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Creatives’ insights: The brutal honesty behind ‘Give-a-Care’

Lg2′s Chris Hirsch on what drove the project beyond the initial ask.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Check it out: Leaving happy memories behind

Mount Pleasant Group gives people a space to keep the things they want to be remembered by after they are gone.

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Tokyo Smoke opens beachhead in cannabis normalization campaign

The brand’s new flagship is another way to get its message out before potentially restrictive marketing rules kick in.

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Tech in Action: You know nothing

A chatbot also serves as a smart encyclopedia for keeping track of characters from Game of Thrones.

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Google brings DeepMind to Edmonton

The AI research lab’s first international location aims to take advantage of local academic expertise in deep learning.

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Explorers’ Edge brings its attractions to mobile

The tourism organization launches a suite of tours to show connected travellers the full scope of what to do in Central Ontario.

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.