Does global kill humour?
Who wants bland work? BBDO’s Paul Reilly says the local flair is often what makes an ad funny.
Weekend reading: Aeroplan grows up
As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.
Brands of the Year: Herschel’s cool factor takes it global
The Vancouver-based brand has the backpack and accessories market in the bag.
Molson’s grand hockey gestures
Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.
What keeps Tony Matta up at night?
The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.
Lincoln’s surprising test drive
The Canadian brand director at the car co talks about how a recent stunt fits into its aim to shake off the shackles of history.
McDonald’s named Canada’s favourite restaurant
The QSR fared well in BrandSpark’s inaugural restaurant study, but ironically didn’t place in the Best Tasting Burger category.
Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.
How charming: Spin Master bows new girls show
Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.
Exclusive: Leo Burnett wins Kraft business
The CPG is moving its “natural cheese” portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
People moves at JWT and Cossette
Both agencies have parted ways with CDs, while Cossette has brought in a new VP of strategy and planning from the client side.
Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
Samsung’s no-nonsense, no-annoying-sales-pitch product.