Spring Money-Out 2013 March 4 – May 10

Brands of the Year: TD gets close for comfort

The bank has added a personal touch to an impersonal category to be seen as a challenger brand.

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Wheat Thins gets defensive

Need some viking protection? The brand’s latest Twitter push has characters to guard your tweets.

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Talking fridge

Samsung’s no-nonsense, no-annoying-sales-pitch product.

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Bulk Barn chooses Leo Burnett as AOR

The agency will help the bulk-food retailer modernize its image.

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Heineken gets behind the turntable

To connect with millennials in the noisy electronic dance music space, the beer brand is trying a spin at branded content.

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What drives her loyalty?

P&G over-represents on Harbinger’s preferred brands list for women. Here’s why.

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Mattel’s anytime game play

How does the toy maker plan to revitalize the steady-to-declining game category? With a ginormous teddy bear, a real life marching band and strangers playing Pictionary.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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The many faces of women

What’s the difference between a young singleton and a high-income earning mom? New research from Harbinger breaks the ladies down into 10 segments.

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Canadian Blood Services selects One as AOR

The Toronto agency will help the non-profit increase recruitment and retention.

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Curious about the future? Orange has the crystal ball

Go ahead, ask your (wrinkly) #FutureSelf anything using technology built by Jam3 for the telecom company.

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Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Tangible lessons from startups

Call B.S. when it’s warranted, and let your instincts trump data, says David Grisim.

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Changing the conversation on domestic violence

How Interval House tapped into the current wave of celeb allegations to turn around a campaign in only six days.