MINI-01

Mini turns back the clock

All aboard for the 1920s. Since all car cos seemingly use the words “all new” in their marcom, Mini went an old-fashioned route.

Future-transforming ideas: Gamifying your winter coat

A climate-regulating jacket with a built-in app and GPS? Amin Todai serves up the first (cold) dish in our innovative ideas series.

Debit’s mobile evolution

Brush up on the latest mobile payment tech and how it’s bringing us closer to a cashless society.

fish

Gross ideas to improve our lives

Check it out: Robot fish that nibble at dirty laundry and sweat-powered watches.

Mazda-MX5

Mazda launches an Insta-mag

The car co is driving down the quick and consumable content path, with a “magazine” on Instagram.

john oliver

Why John Oliver is wrong about native advertising

DAC Group’s Scott Ensign in defence of blurring the lines between news and content.

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CMOs brimming with confidence: study

Good news: more than half of CMOs plan to increase head count and 63% say agencies are doing a bang-up job.

100YR Truck YYC LR (10)

Hockey Canada’s road trip down memory lane

With a synthetic ice rink to get folks skating this summer, the non-profit celebrates its 100th birthday.

Incubation culture’s big moment

Why brands and agencies are turning to innovative startups to stay ahead of the curve.

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Mad money: Advertising trends we’d put our money on

Lg2′s Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.

bitcoin

Bitcoin and the future of money

Is it time to get on board the virtual currency train? Clearly Contacts and other retailers are accepting Bitcoins.

tims

Tims leaves customers in the dark

For its new Dark Roast launch, the coffee co took a risk turning out the lights to heighten the senses.

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Indochino finds a permanent home

The once digital-only men’s retailer is setting up shop in Toronto, marking the next phase in its evolution: bricks-and-mortar North American expansion.

Infographic: BTS shopping 101

Get schooled in when, where and how parents are buying for the new school year.