Mobile & cross-screen buys drive online video ad effectiveness
New devices with bigger and better screens, and new mobile video platforms and formats launch constantly, supplying endless new options and opportunities for brands to reach audiences.
Three Direct Lions for Canada
Leo Burnett takes home a Gold and Silver for “#LikeAGirl,” with Grey winning a Silver for Moms Demand Action for Gun Sense.
Canada wins two Golds in Promo & Activation
Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”
Stop the Press(es): Lg2 and DDB each take home a Lion
The shops nabbed a Silver and a Bronze, respectively, for illustrations created for a beer brand and a video-streaming giant.
Can Canada’s Press dry spell in Cannes end?
FCB Toronto’s Nancy Crimi-Lamanna delves into where we stand when it comes to Press Lions.
Cossette wins Retail Council of Canada
The new omni-channel mandate includes revamping the association’s website.
Maytag strips down for Pan Am
The brand gets cheeky with its new “Performance Counts” campaign.
Pretty creepy promos
Check out the shows that upped the freaky factor to build buzz.
Canada has 21 more chances at Cannes Lions
Nominations have been announced for Media, Outdoor and PR, while we’re shut out of Creative Effectiveness.
Leo Burnett and Grey rake in Direct, Press, Promo shortlist noms
DDB, JWT, Lg2 and Rethink also bring in a slew of nominations on the first day of the Cannes Lions fest.
Cannes 2015: DDB, JWT win Silver Lions in Health
Campaigns for SickKids, KY Touch and Neutrogena have been recognized in Cannes.
Turning it up for NXNE
How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.
Up to the Minute: New COO at Famous Folks
Plus: Changes at Brookline, Ogilvy’s CEO to step down and more news you might have missed.
Blue is the new black
Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.