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Up to the Minute: New board at the Advertising Standards Council

Plus: Cummins acquires a social agency and a slate of new PR wins.

PEI

PEI has the answers

Tourism PEI’s new program hopes to connect Canadians with the island’s most authentic characters.

dairysport

Dairy Farmers fuel females

The organization’s national campaign by a roster of agencies aims to support sports and healthy living for Canadian women.

Convenant

Check it out: How the streets age you

Covenant House and Taxi teamed up to show how living on the streets can steal kids’ youth.

Kotex

Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

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Koodo gets satisfaction

El Tabador steps out of the ring (sort of) as the telco looks to differentiate itself with a new platform emphasizing happiness.

Rivet

Rivet hires new director of strategic planning

The agency has tapped Innocean’s Paul Kron for the newly-created role.

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MSLGroup hires new executive director

How Isabelle Dube-Cote fits into the PR agency’s plans for growth, collaboration and reaching the Quebec market.

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Mondelez Canada’s soccer play

The CPG co has launched a partnership with Canada Soccer, debuting limited edition packaging and a new app.

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What’s your entertainment personality?

The BIA for Toronto’s Entertainment District is taking a cue from BuzzFeed to get locals to explore the neighbourhood.

Tims

Tim Hortons’ magical moment

The brand goes to a higher level with its latest in-store stunt.

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Yorkdale looks to what’s next

The Toronto mall’s campaign and website redesign are centred on what consumers can expect as its $331 million expansion continues.

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Canadian Young Lions winners revealed

Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.

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Nike gets Toronto women moving

The brand’s cheeky new OOH campaign has Toronto-specific messaging geared toward the city’s women.