Drixoral took advantage of digital billboard capabilities to display real-time, traffic-related messages linking road congestion with nasal congestion. An in-depth analysis of traffic patterns of Toronto, Vancouver and Montreal allowed Astral to pinpoint the most relevant locations for the messages.

Sponsored Supplement

The new OOH front: Dynamic, interactive and immediate

Beacons rolling out across Canada are the latest sign that out-of-home advertising is upping targetability and real-time relevance

vizio

Vizio enters the HD-TV fray

As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio’s message of simplicity?

Embrace the chaos

From our September issue, publisher Mary Maddever treads down memory lane.

Hyundai_automated car

Marketers tag along for the ride

As we inch towards a world of automated vehicles, the uncluttered space is ripe for content.

palmer

Being brave without being reckless

Fifteen ways to be a good client, according to Frank Palmer (with lessons from David Ogilvy).

share a coke

Verdict: Canadians sharing Coca-Cola

The soft-drink maker tapped into the power of personalization to get a bump in brand love.

Brands take to the skies

It’s a bird! It’s a plane! Why no, it’s a drone! Coming soon to brands near you.

shutterstock_70450930

E-commerce by the numbers

How do Canadians stack up in their online shopping habits compared to the global consumer?

Future-transforming ideas

From a virtual zoo to a smart winter coat, check out these innovative concepts.

magic fest

Magical mops and moments

Check out the latest optical illusion from the Festival de magie de Québec and Lg2.

shutterstock_172166354

Publicis acquires Nurun

The holding company picked up the agency from Quebecor for $125 million.

Jibo in home

Mixing artificial and business intelligence

In our second Next Big Thing installment, we examine where cognitive computing could take brands.

Etsy Field Trip marketplace

Etsy sellers step into the real world

Let’s get physical. A one-day national event is bringing your favourite artisan to a nearby location.

shutterstock_119354284 (1)

Somebody has a message

Tinder meets Cyrano de Bergerac. Check out the latest social app to hit your smartphone.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.