digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Country Harvest hosts new podcast series

The Weston-owned brand uses an audio strategy to shift perceptions of what it means to be a “breadwinner” today.

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Dairy Farmers focuses on innovative farming practices

Phase two of the industry group’s campaign continues to tackle ‘myths and misconceptions’ about the dairy industry.

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Up to the Minute: National PR wins AGO assignment

Plus, Adviso announces a wave of hires and Giants & Gentlemen enters media through agency partnership.

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Tokyo Smoke makes its accessories part of your cannabis routine

New educational videos go beyond the plant to answer consumer demand for guidance in figuring out their consumption preferences.

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Kids Help Phone picks Republic as lead agency

The national non-profit used a qualification-based search to find a partner to help with a brand transformation plan.

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Pizza Pops gets weird again with its fans

The General Mills brand builds on its nonconformist positioning to engage a slightly older demo online.

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Canadian TV networks dive into streaming waters

How Canadian media companies are establishing their streaming brands to compete with Netflix and Amazon.

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Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

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Lax AI ethics puts brands, businesses at risk: PwC

The advisory firm has released a toolkit to address a need for integrated approaches to developing the tech responsibly.

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Cost, technical issues still barriers to AR campaigns

Creatives say client demand for the technology is strong, but roadblocks remain, according to a survey.

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Education increases banking app satisfaction

More Canadians may be using digital channels to bank, but research by J.D. Power suggests there’s room to improve.

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Fan Expo lets geek flag fly

The event’s first Pride activation is part of a slate of initiatives to be more welcoming to LGBTQ and younger attendees.

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Tag hires new client lead

Katie Musgrave joins from Tribal, adding digital strategy expertise to the Toronto boutique agency’s offering.