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Van Houtte explores what it takes to be a master

Ahead of its 100th anniversary next year, the coffee brand highlights the traits that get someone to the peak of their craft.

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Check it out: Preserving forests and memories

The B.C. Government aims to show people that wildfires can destroy “more than trees.”

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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YWCA turns the ‘NSFW’ acronym on its head

The non-profit’s latest campaign on the impact of stereotyping and sexualized content includes an online reporting tool.

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David Gordon to leave Cohn & Wolfe

The agency’s managing director is going client-side to join medical cannabis company PharmaCielo.

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Nissan shifts focus in support of student-athletes

For the fifth year of the “Nissan Kickoff Project,” the brand directly recognizes players who make a difference.

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Giants & Gentlemen bolsters its ranks

A new ACD is among a handful of hires and promotions across creative, digital and account teams.

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Ogilvy adds to Montreal creative team

Three new hires aim to enhance the agency’s digital and design offerings.

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Up to the Minute: ICA names Effie Canada steering committee

Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.

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Mark’s shows its appreciation for down time

The retailer sticks close to its hard-working roots while promoting its selection of casual wear.

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BMW to launch AI-powered assistant

The automaker’s Intelligent Personal Assistant will proactively suggest actions based on what it knows about a driver.

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Hubba hires first CTO

Desh Singh will lead development of technology behind the company’s shift to help brands connect with retailers.

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Tech in Action: Jaguar uses data to create a remix

The luxury auto brand uses its car and Spotify info to personalize a song by pop star Dua Lipa.

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Telus and Koodo launch on Google Assistant

The telco expands its account management options to a new voice platform.