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Gildan buys American Apparel

The Canadian apparel maker acquires the fashion retailer at auction, but the fate of its stores remains unclear.

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Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

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L’Oreal acquires three skincare brands from Valeant

The beauty giant expands its skincare portfolio as the Laval-based pharma company attempts to shrink its debt.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Check it out: A cold social experiment

Engage and Change shows what the homeless have to suffer outside by bringing the harshness of winter inside.

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Harley-Davidson picks new Canadian leadership

Ignacio Isusi will lead the motorcycle brand’s local operations as managing director, while Jay Owen takes over as marketing director.

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FCB names director of integrated production

Stefan Fabich joins to lead the agency’s evolving production offering after five years at Tribal Worldwide.

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Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

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Up to the Minute: DAC expands in Europe

Plus: Bell’s latest acquisition, a new face at Twitter and more news you may have missed.

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Check it out: Passing on your love of hockey

Hockey Canada creates an “endless video” of ways the game has touched the lives of Canadians.

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Advil displays its feats of strength

A new campaign for Cold & Sinus opts to focus on the power of the product instead of the struggles of illness.

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Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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Mid-season TV checkup

Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.