We are all equal before a wave. But we can learn to surf it!
Mindshare’s Armin Huska on why mobile must be your main marketing priority.
Brand Doctors: Beyond Samsung’s tricky launch
Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?
Check it out: A slightly threatening invitation
The Canadian Film Fest plays on politeness to capture the general population’s interest.
McDonald’s breaks the rules
Time loses meaning in the QSR’s new all-day breakfast spots.
Erasing Alzheimer’s from the scene
How one B.C. organization is literally putting money to work to eliminate the impact of the disease.
Keurig heats up the competition
The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.
Bob strengthens creative team
The Montreal agency has added a pair of art directors and a pair of designers.
APG names first executive director
Why the planning organization has gone beyond volunteers to reach its goals.
Agropur launches first-ever masterbrand campaign
With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.
Canadian Young Lions adds a little complexity
How this year’s competition brief hopes to help us better compete on the international stage.
Cossette Health wins Canadian Ophthalmological Society
Sister agency The Colony Project has also been named an AOR for the organization.
The Contenders: The best of Film and Integrated
Our final look at this year’s awards favourites examines likely standouts in two marquee categories.
General Mills brings back ‘Bring Back the Bees’
The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.
Up to the Minute: Rethink picks up Woodbine
Plus, QSR brands pick new shops, Veritas adds to its team and more news you may have missed.
RBC launches transfers through Siri
Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.