ArminHuska

Sponsored Supplement

We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

SamsungGrab

Brand Doctors: Beyond Samsung’s tricky launch

Samsung’s first phone since the Note 7 recall comes amid corporate scandal. What will consumers care about?

CFF

Check it out: A slightly threatening invitation

The Canadian Film Fest plays on politeness to capture the general population’s interest.

McD

McDonald’s breaks the rules

Time loses meaning in the QSR’s new all-day breakfast spots.

ALZ_3

Erasing Alzheimer’s from the scene

How one B.C. organization is literally putting money to work to eliminate the impact of the disease.

Keurig

Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

Microsoft Word - 20170302_PressRelease_CreativeTeam.docx

Bob strengthens creative team

The Montreal agency has added a pair of art directors and a pair of designers.

AgropurPic

Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

cannes-lions-623x350

Canadian Young Lions adds a little complexity

How this year’s competition brief hopes to help us better compete on the international stage.

StockSnap_FURMEWK4OJ

Cossette Health wins Canadian Ophthalmological Society

Sister agency The Colony Project has also been named an AOR for the organization.

SickKids_3

The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

IMG_2981

General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

shutterstock_229761016

Up to the Minute: Rethink picks up Woodbine

Plus, QSR brands pick new shops, Veritas adds to its team and more news you may have missed.

RBC Royal Bank-RBC first Canadian bank to launch Interac e-Trans

RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.