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CIBC puts the focus on ‘I’ during Pride

The bank makes a broader statement about diversity and inclusion by revisiting its identity during Pride celebrations.

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Government plans to ban single-use plastics

The new rules, which could come into effect as early as 2021, could make companies collect other plastic products.

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Up to the Minute: Denise Rossetto named NABS chair

Plus, Raptors draw record NBA viewership and BPR will lead public relations ahead of Eataly Toronto opening.

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Quebec’s Dairy Producers make biodegradable ads

A campaign focuses on members that are certified organic and emphasizes their connection to nature.

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How do consumers feel about single-use plastic?

New research out of Dalhousie University explores how concerns over waste are impacting purchase decisions.

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Sid Lee wins Grand Effie at Effie Canada

Ogilvy took home the most trophies at the first Canadian edition of the show recognizing marketing effectiveness.

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National Toronto unites digital, marketing and tech practices

The integrated DMT team will be led by SVP Erin Jacobson.

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WestJet’s smart nightlight projects a flight’s path

The “Flight Light” uses real-time data to help families stay connected during an expanding number of international flights.

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How Indochino’s new CTO is tailoring its tech needs

Alex Buhler on what the clicks-to-mortar menswear brand is doing to fit changing consumer behaviour amid rapid expansion.

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Dr. Clown Foundation gets in on the challenge fun

The Funny Face-off uses technology to get Montrealers laughing (and donating) to a good cause.

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IGA brings tattoos to life with AR

Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.

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TD makes Union Station a little more green

Five Canadian furniture designers helped bring the bank’s message of confidence to the transportation hub.

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McMillan launches studio for quick-turnaround projects

Named Snack, the service aims to meet clients’ needs for one-off projects across video, digital, design and events.

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Loblaw joins sustainable packaging program Loop

The company will make products from President’s Choice and national brands available in a 2020 pilot.