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The Indie Edge

Defying industry conventions through agency models purpose-built for today’s needs

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WestJet lights up a giant roulette wheel

The airline breaks two world records en route to its latest Las Vegas-focused stunt.

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The state of programmatic

Brian Schwartz, director of programmatic at Xpeto, on what frightens clients and how the practice is shaping the media world.

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McCann West names ECD

Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.

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CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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Back page: What’s new! in retail

Lg2 tells us what’s fresh, original, old, free, big, small…the list goes on.

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Nestle freshens up its frozen portfolio

The company tackles a declining category with a new, more “elevated” brand.

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Photo Gallery: Shopper Innovation Awards 2017

See the faces behind this year’s winning work.

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

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No Frills’ no-nonsense strategy

The Loblaw banner takes on the “discount renaissance” with a new mass campaign.

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Crispy Minis breaks up the day

Driven by insights around its taste, the PepsiCo brand turns to experiential to drive trial.

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The future of shopping: Trimming the (packaging) fat

In part three of our series, we look at brands conquering waste with new formats.

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Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.