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HealingHouse

Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

desjardins

Desjardins looks ahead with Bleublancrouge

The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.

patrick-coddou-634070-unsplash

The rise of the generalist

Sarah Ivey of Agents of Necessity explains why evolving past specialists will help ensure survival in the industry.

Neal Brothers rebrand

Neal Brothers and Up Cannabis to launch co-branded edibles company

The food company and cannabis brand team up to develop and market infused products.

Jumpstart

Jumpstart turns to experience-led approach for Giving Tuesday

Canadian Tire’s youth sports charity is giving away experiences with hockey stars following last year’s “Give a Toast” campaign.

GroupShot

No Fixed Address hires across departments

The agency has picked up new work in recent months and is also “reinvesting” in its multi-faceted business model.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.

Indochino

How Indochino prepares for Black Friday

The men’s retailer’s cross-functional planning committee helped turn the sales event into one of the biggest days in the company’s history.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.

Personalized marketing

On how to stop being the creepy marketer

Intercept Group’s Andrew Au explores what steps to take when building a hyper-personalized marketing strategy.

BDC

BDC puts small businesses’ growth front-and-centre

The crown corp champions the entrepreneurial spirit with a web series spotlighting businesses at critical moments.

image 4 - group

Mount Pleasant makes cards for after you die

The funeral services provider wants people to think about and plan for how they’d like to be remembered.

OnlineShopping

How do online shopping habits vary by region?

Research by Environics Analytics identifies which products are most often bought online across different parts of the country.

FreedomMobile-Holiday

Freedom Mobile lets you overdo it for the holidays

Actor Will Arnett once again stars in a campaign for the telco promoting a limited-time bonus data offer.