digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Fan Expo lets geek flag fly

The event’s first Pride activation is part of a slate of initiatives to be more welcoming to LGBTQ and younger attendees.

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Tag hires new client lead

Katie Musgrave joins from Tribal, adding digital strategy expertise to the Toronto boutique agency’s offering.

Gillette

Brands court the modern man

How companies that once contributed to images of toxic masculinity are trying to be part of the solution.

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Back-to-school spending to continue growing

In addition to increased online shopping, a study also suggests parents are making multiple in-person trips to find the best deals.

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Danone names Taxi as AOR for Silk

The agency’s Montreal office will work on a new platform and several product launches for the plant-based dairy alternative brand.

KWT

KWT Global appoints first president

Founder Gabrielle Zucker steps into the role following recent changes in its Toronto office.

sportchek

Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

weedsoldier

Weed Wars: Cannabis brands get creative

Up Cannabis, Doja and Figr spark up buzzy marketing as they fight it out in a highly competitive category.

Reunion

Reunion Coffee balances purpose and profit

How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.

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O, Molson Canadian, our true and patriot beer!

A look at how the patriotic brand has fought to win brand love over the last 60 years and what it hopes will be its next one-two punch.

TheDrop

Innovation Monitor: Amazon launches drop collections

The ecommerce giant has introduced influencer-inspired clothing lines as it looks to redefine itself as a fashion leader.

Catherine Roche

BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

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Sapporo takes a deeper look at Western influences

The Japanese beer brand continues to explore cultural exchange in a new four-part docuseries.

Bombardier

Bombardier focuses on innovation for Canada Day

The company returns to advertising following some ‘tough times’ for its brand reputation.