goodvirus

Tech in Action: A computer virus for good

A Spanish non-profit purposely infected students’ devices to raise awareness for a largely unknown language disorder.

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Adobe adds chatbot marketing to Campaign

Integration with the Snaps platform will help brands create bots with direct access to existing consumer data.

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Noise Digital grows its ranks

A CTO and managing director are among the new hires at the digital agency.

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Is your data strategy equipped to handle AI?

An Accenture report reminds Canadian businesses to focus on responsibility, transparency and accuracy.

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How Tylenol is reintroducing itself to Chinese Canadians

The lead-up to Chinese New Year offers a chance to connect with consumers who might not recognize a familiar brand.

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McCann wins Export Development Canada

Led out of its Montreal office, the agency’s mandate includes brand strategy and creative development.

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OLG explores the ‘joy’ of Lotto 6/49

A new platform for the game shifts the focus to the emotions that come at every stage of purchasing a ticket.

Mercedes-Benz Canada Inc--Mercedes-Benz Canada opens new retail

Publicis wins global Mercedes-Benz assignment

The automaker ends its local relationship with BBDO Canada to team up with Emil.

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Wellwise launches ecommerce platform

Curated product selections and subscription ordering bring flexibility and education to Shoppers’ banner for aging Canadians.

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Loblaw enlists Eagle Eye to enhance PC Optimum

The grocer contracts the tech company to make its loyalty offering more convenient for customers.

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Edo Japan opens millennial-friendly eatery

The restaurant is rolling out its Fresh Take speed and convenience-driven concept ahead of further Canadian expansion.

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America’s top-selling ice cream pint to land in Canada

Halo Top will soon enter the Canadian market touting a product that’s low in calories and sugar.

Popeyes

Popeyes’ fortuitous partnership with the Raptors

How the QSR is getting millennials into its stores through a digital program that rewards fans when the team does well on the court.

ECommerce

New faces, new money at Frank & Oak

Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.