post id 0: Four ways the beauty industry will change in 2018
Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

post id 1: Banking on enterprise loyalty
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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

post id 2: RBC and WestJet to launch new loyalty program
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RBC and WestJet to launch new loyalty program

Ampli is the latest entrant into the already active coalition loyalty program space.

post id 3: Sleeman launches Splash Spiked in new division
Splash

Sleeman launches Splash Spiked in new division

The no-sugar-added ready-to-drink alcoholic beverage line aims to make the most of consumer health trends.

post id 4: WPP revenue dips amid weak showing in North America
Will India Meet Global Expectations?: Sorrell

WPP revenue dips amid weak showing in North America

But Martin Sorrell was the main focus of shareholders during the company’s AGM.

post id 5: Lg2 strengthens its ranks in Toronto
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Lg2 strengthens its ranks in Toronto

New strategy director Caitlin Gora is among the latest to join the office as the agency continues its expansion plans.

post id 6: IKEA highlights the possibilities of furnishings
Ikea event

IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

post id 7: Fast Facts: CMOs embrace their roles as growth-drivers
FastFacts2

Fast Facts: CMOs embrace their roles as growth-drivers

More marketers are beginning to look beyond their brand storytelling mandates, but many still lack confidence in certain areas.

post id 8: How HomEquity uses digital to convert seniors
HomEquity

How HomEquity uses digital to convert seniors

Those 55-and-up may learn about the bank on TV, but the web has become their go-to connection point with the brand.

post id 9: Sico celebrates its connection to Quebec
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Sico celebrates its connection to Quebec

Over 150 pieces of creative use visuals and wordplay to reference the areas and communities in which they appear.

post id 10: MTV partners with OneMeth on streetwear collection
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MTV partners with OneMeth on streetwear collection

A pop-up store is also showcasing the intersection of the fashion and music worlds.

post id 11: The Verdict: CSR propels Kraft’s connected message
Kraft-SickKids

The Verdict: CSR propels Kraft’s connected message

How Kraft Peanut Butter challenged allergy barriers with a social campaign that went viral.

post id 12: Dove aims to spark paternity leave movement
Dove

Dove aims to spark paternity leave movement

Dove Men+Care takes steps to address male caregiving with new global initiative ahead of Father’s Day.

post id 13: Tribal wins Habitat for Humanity
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Tribal wins Habitat for Humanity

The digital agency will help consolidate and modernize the non-profit’s online properties.