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Up to the Minute: The Mark continues to grow

Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.

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Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.

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Manulife’s CMO departs amid restructuring

Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.

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Sail picks Ogilvy as AOR

The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.

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Kraft Heinz finds true love in ketchup

New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.

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Engine Digital names new UX lead

The digital consultancy brings back Christine Poh to direct a practice that’s “extremely important” to its transformation.

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Are you ready for the future of innovation?

An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.

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L’Oreal Canada partners with OSMO

The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.

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FHR launches community management AI platform

The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.

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King Ursa adds director of analytics

Joanna McFarlane joins as the Toronto shop, best known for in-house production, continues to evolve its offering.

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Forsman & Bodenfors hires Montreal strategy lead

Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.