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Knix pairs with Rethink to highlight survivors

The campaign demonstrates the intimates brand and breast cancer foundation’s shared message of inclusivity and health.

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University of British Columbia unveils its new brand campaign

The university launched its largest campaign in a decade to help redefine its identity.

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2018 Brands of the Year: Ricardo’s recipe for success

How Ricardo Larrivee is expanding his media empire through digital platforms and smart retail.

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NZ Pure draws parallels between Canada and New Zealand

The beer brand tests Canadians on their knowledge of local landscapes.

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United Way makes local issues ‘unignorable’

The non-profit worked with Pantone to create a colour that clearly signifies the social issues it works to solve.

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Up to the Minute: Wasserman names ACD

Plus, Naked Creative grows its content and production team, and Pomp & Circumstance wins American Apparel.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

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Aphria expands its cannabis brand portfolio

The licensed producer is looking to reach a wide array of segments and need states for recreational users.

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Enter the Parka Wars

Here’s how three Canadian companies are targeting tribes to build global brand cred.

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Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

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Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.

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Tech in Action: Burger King shows the ridiculous potential of AI

The QSR aims to prove the value of human creativity in a tech-obsessed industry.

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Union puts its tech talent on display

The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.