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We are all equal before a wave. But we can learn to surf it!

Mindshare’s Armin Huska on why mobile must be your main marketing priority.

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Keurig heats up the competition

The brand puts a cheeky spin on how it stacks up against Tassimo in a new campaign.

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Bob strengthens creative team

The Montreal agency has added a pair of art directors and a pair of designers.

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Agropur launches first-ever masterbrand campaign

With the DFC logo now on its packaging, the dairy co-op is marketing beyond its individual brands.

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Canadian Young Lions adds a little complexity

How this year’s competition brief hopes to help us better compete on the international stage.

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Cossette Health wins Canadian Ophthalmological Society

Sister agency The Colony Project has also been named an AOR for the organization.

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The Contenders: The best of Film and Integrated

Our final look at this year’s awards favourites examines likely standouts in two marquee categories.

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General Mills brings back ‘Bring Back the Bees’

The campaign evolves with a particular emphasis on educating kids in an attempt to replicate last year’s success.

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Up to the Minute: Rethink picks up Woodbine

Plus, QSR brands pick new shops, Veritas adds to its team and more news you may have missed.

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RBC launches transfers through Siri

Why becoming the first major bank to allow voice-controlled e-transfers may be more of a brand play than answering consumer demand.

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Is machine-powered creativity possible?

StackAdapt’s co-founder says the answer depends on how willing you are to sort through some bad ideas.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

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Coming to AOY 2017: Design Agency of the Year

Agencies in all categories should submit their intent to enter by May 15.

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The Contenders: Creativity for a cause

Our look at this year’s award show favourites continues with feel-good campaigns that might warm judges’ hearts.