Publicis brings Montreal agencies into one office
The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.
Walmart’s ode to parents
The retailer’s new Canadian masterbrand platform aims to drive home the emotional side of saving money.
Miele unveils new Toronto flagship
The German appliance retailer’s fifth Experience Centre is digital-focused and the first in a premium mall.
Prairie Records puts a new spin on cannabis retail
How Westleaf Cannabis’ concept is bringing a tactile shopping experience to the regulated space.
Molson Coors pursues cannabis-infused beverages
The brewer will form a joint venture with Quebec producer Hydropothecary to explore opportunities in the space.
How grocers can reach foodies and millennials
St. Joseph Communications delves into the insights that could help retailers capture the elusive segments.
Cadillac Fairview readies third pop-up concept
The mall operator’s CF Collective program will see Toronto’s Eaton Centre host three local retailers for a limited time.
How La Prep sees its future in the competitive lunch market
The franchise’s owner and CEO explains how a rebrand and new store concepts will bring much-needed brand awareness to the company.
The missing role at the C-Suite table: the customer
Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.
Corner Office Shifts: Sephora chief exec heads to Lululemon
A round-up of senior-level changes you may have missed.
Kenneth Cole opens first standalone store in Canada
The VP of licensed brands for Haggar Canada honours the past while looking to the future.
BTI expands to the U.S.
The Mississauga agency eyes international expansion with offices in Chicago and New York.
Reitmans gets inspired by its customers
A new brand platform aims to celebrate the real everyday moments of a diverse range of Canadian women.
Who made the Strategy Awards cut?
Here are the nominees for this year’s awards program celebrating Canada’s most strategic marcom ideas.
