BBDO, Cossette win Best of Show at Marketing Awards
The Canadian Paralympic Committee took the top prize in Advertising, while Montreal Children’s Hospital branding won in Design.
Skittles temporarily ditches its rainbow colours
The brand wants the focus to shift to “the only rainbow” that matters, part of a range of Pride activities in Canada.
Brands doing good have the biggest cultural impact
A new report shows which efforts to make brands relevant resonate most with consumers.
Tim Hortons places Raptors superfan in the limelight
A mini-documentary about Nav Bhatia explores inclusivity and the Canadian spirit.
Ontario government wants athletes to rethink their risks
A campaign to spread awareness about the dangers of concussions flips sports marketing tropes on their head.
New York Fries turns hot dogs into luxury brands
The QSR is looking to elevate its offering to help it compete with a growing number of options in the food court.
The skinny on plant-based protein consumers
A new report from Field Agent explores the meat reducer phenomenon.
Fresh City acquires The Healthy Butcher
The subscription grocer is on a growth spurt as it picks up the popular fresh food brand.
Loblaw expands food waste reduction program
The grocer will make the Flashfood app, which helps customers find items nearing expiration, available at more than 250 stores.
Not all Toronto Raptors ads are created equal
A neuromarketing analysis ranks how fans responded to 14 ads, with QSR chain Osmow’s on top of the list.
The Local Collective hires strategy lead
Michael Ash will oversee strategic work for all clients at the recently launched Toronto-based creative agency.
How MissFresh is driving distribution through Metro
The meal kit company is expanding its reusable box program inside the retailer to curb single waste packaging.
Volkswagen gets fans to shoot its latest campaign
The automaker aims to show off the capabilities of the new Jetta without the “artifice” of typical car ads.
Yellofruit heats up frozen dessert space
The brand is entering Loblaws banners with its dairy-free product and aims to stand out.
