post id 0: BMW expands relationship with North Strategic
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Sponsored Supplement

The Agency A List – DentsuBos

Free-spirited and constructive debate permeates every aspect of the agency’s approach to creating brand advantage.

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BMW expands relationship with North Strategic

The agency becomes the automaker’s PR AOR, extending its mandate beyond social and influencer relations.

post id 1: Government to impose plain packaging on tobacco
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Government to impose plain packaging on tobacco

Passed on Thursday, Bill S-5 also specifies regulations around the marketing of e-cigarettes and smokeless alternatives.

post id 2: Up to the Minute: Spring acquires Watershed
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Up to the Minute: Spring acquires Watershed

Plus, GCI Canada appoints a general manager and 1Milk2Sugars expands to the U.S.

post id 3: The man behind the billboard
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The man behind the billboard

Prolific designer Jeremy Kramer on the duty of advertisers and the role their work plays in public spaces.

post id 4: Prostate Cancer Canada brings humour to a touchy issue
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Prostate Cancer Canada brings humour to a touchy issue

The campaign uses some famous fingers to combat stigma about getting checked for the disease.

post id 5: Tech in Action: AI that gets the party started
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Tech in Action: AI that gets the party started

Beer brand Skol creates a smart speaker that’s simply about having a good time.

post id 6: How voice is changing consumer behaviour
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How voice is changing consumer behaviour

A keynote from this year’s AdTech Canada conference shows how the technology is becoming integrated with daily life.

post id 7: Google I/O announcements to pay attention to
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Google I/O announcements to pay attention to

How the tech giant is building AI into even more of its products and services.

post id 8: Engine Digital creates new strategic planning role
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Engine Digital creates new strategic planning role

Brittany Houweling will help guide clients to get the most out of the agency’s evolving digital consulting offering.

post id 9: Canadian Tire set to acquire Helly Hansen
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Canadian Tire set to acquire Helly Hansen

The deal will increase the retailer’s brand assortment across many of its core businesses.

post id 10: Nestle goes big for Minis
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Nestle goes big for Minis

The confectionery company uses some visual tricks to make little chocolates seem larger than life.

post id 11: SSQ puts community at core of new platform
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SSQ puts community at core of new platform

Following a rebranding earlier this year, the insurer aims to expand its presence outside of Quebec.

post id 12: Cossette leads Canadian agencies at One Show
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Cossette leads Canadian agencies at One Show

Five shops picked up Gold Pencils at the first night of the awards.

post id 13: Inside Maple Leaf’s new ‘real food’ manifesto
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Inside Maple Leaf’s new ‘real food’ manifesto

Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.