strategy
canneslion

Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

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Staples brings more variety to back-to-school

How the retailer is showing off a deeper product array with its long-running “It’s The Most Wonderful Time of the Year” platform.

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Hotels.com tries to rename the August long weekend

In a campaign stunt on Twitter, the travel site sourced ideas for a consistent name to be used across Canada.

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Freedom Mobile tells customers they deserve to be free from fees

The telco is pitching its Big Gig plans as the solution to consumers’ troubles with data overage charges.

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Lg2 hires creative team in Montreal

The copywriting duo of Adrien Heron and Ugo Martinez join from Bleublancrouge.

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Agency59 rebrands direct response division

The shop will now be known as Junction59, reflecting the evolution of its service offering.

ALDO Group-Aldo Embraces Life-s Most Defining Moments in Its Fal

Aldo embraces life’s defining moments

The footwear brand unveils a global creative platform based on the notion of anticipation.

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Aimia rejects Air Canada bid, partners with Porter

The company’s Aeroplan program will make the Toronto-based airline a preferred partner in 2020.

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Up to the Minute: Kwittken rebrands

Plus, Apex PR appoints SVP of integrated communications and Cartier adds to account team.

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Beattie’s rides the craft wave

The Ontario distillery has launched its first campaign, promoting the brand’s farming roots.

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EBay upgrades its visual search tools

Mobile users can drag and drop photos from the site to find similar listings with image recognition.

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Is data technology holding back customer engagement?

A global CMO survey shows that new platforms haven’t always lived up to their promise.