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Up to the Minute: Brandfire names managing director

Plus, Republik makes four hires in Montreal and Lg2 snags assignment with Quebec retail chain Aubainerie.

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YWCA sends sexts to strangers

The non-profit sent photos by AirDrop as a reminder of the impact and criminality of sharing someone else’s sensitive images.

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Tim Hortons relaunches its ‘True Stories’ platform globally

With a new global agency relationship, the chain aims to balance product marketing with emotional brand building.

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Fuse Marketing joins the Worldwide Partners network

The partnership opens global opportunities for the agency as it looks to meet demand from clients looking internationally.

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Sleep Country to acquire Endy

The mattress retailer buys one of its direct-to-consumer competitors to bolster its online offering.

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The big winners from the 2018 Media Innovation Awards

This year’s Gold M trophies went to 20 creative and 27 media agencies.

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Tech in Action: AR that shows the reality of homelessness

U.S. bank Santander’s app puts people in the shoes of the working homeless.

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Regi aims to be a personal assistant for product ownership

Former Grey and KBS CCO Patrick Scissons explains how his new venture is seizing an opportunity from a major pain point.

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Why are Canadian businesses behind on AI?

Deloitte goes deep on the hurdles holding back implementation and demand for the technology.

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Lg2 first agency partner for Keatext

A strategic partnership gives the agency’s clients access to an AI platform geared towards organizing unstructured data.

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Majority of holiday shoppers plan to spend sensibly

Research reveals holiday spending continues to fall and fewer people are saving up for their expenses throughout the year.

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Peoples Jewellers organizes an on-air proposal

The jewellery retailer aired an ad during a Maple Leafs game to share a special moment as it unfolded.

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Casey House launches spa to relax (unwarranted) fear of HIV

The Toronto hospital’s latest attempt to smash stigma is a spa staffed by people who are HIV-positive.

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Desjardins looks ahead with Bleublancrouge

The financial company believes its new AOR is equipped to help with a customer- and data-led marketing evolution.