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J.P. Wiser’s shifts its focus to craftsmanship

A new campaign and tagline for the whisky brand aims to hit on a consumer trend with mass appeal.

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2018 AToMiC Awards open for entries

New categories for the March event will reward the best work in audio branding, IP and brand voice.

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Rethink adds to its strategy team

The shop has added three new planners in Toronto, with another soon to come.

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Up to the Minute: Burton Snowboards picks a PR shop

Plus, a former Molson Coors marketer heads to Halifax and more news you may have missed.

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ARCore expands the boundaries of AR

How the scale of Google’s new developer kit democratizes augmented reality and brings the possibilities of the tech to life for clients.

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Telus launches connected car platform

Drive+ is the latest offering from a telco to bring connected capabilities to almost any vehicle.

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Nestle deals out Delissio advice with a new bot

The pizza brand becomes the first CPG to use Twitter’s direct message chatbot tool in Canada.

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Element AI and Automat strike strategic partnership

The relationship hopes to bring more artificial intelligence expertise to the platform that powers clients’ chatbots.

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Vision7 holding company Blue Focus announces new merger

The parent to Cossette and Citizen Relations is gaining a new performance marketing business.

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Zulu expands creative and strategy teams

New CDs from Juniper Park and international strategic talent join the agency as its growth continues.

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Second Cup rolling out Pinkberry

Following a successful pilot, the coffee brand will use the frozen yogurt to complement its current offering.

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No Fixed Address launches investment arm, hires CFO

Olav Peter will help the agency’s co-founders run No Fixed Investments, giving the agency a stake in the success of its clients.

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Reitmans names its new CMO

Former Dynamite and Yellow Pages CMO Nicolas Gaudreau takes the helm at the retail company.

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Why YWCA targeted music videos with content warnings

Six-second pre-roll ads aimed to get young viewers thinking more critically about objectification.