Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Social Engagements: Not all Twitter ads are created equal
The platform’s head of business marketing on what kind of content best engages its users.
Manulife’s CMO departs amid restructuring
Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.
Sail picks Ogilvy as AOR
The agency’s Montreal office will lead strategy and creative on a new campaign for the outdoor retailer.
Kraft Heinz finds true love in ketchup
New campaign focuses on the pairing of ketchup and French fries in a more emotionally driven message.
Engine Digital names new UX lead
The digital consultancy brings back Christine Poh to direct a practice that’s “extremely important” to its transformation.
Are you ready for the future of innovation?
An Accenture report points to which technologies will be most vital to a company’s success and how it reaches consumers.
L’Oreal Canada partners with OSMO
The beauty company aims to strengthen ties to the start-up community via a partnership with the Montreal non-profit.
FHR launches community management AI platform
The comms agency has partnered with Wysdom.AI to offer an automated way to interact with audiences on social channels.
King Ursa adds director of analytics
Joanna McFarlane joins as the Toronto shop, best known for in-house production, continues to evolve its offering.
Forsman & Bodenfors hires Montreal strategy lead
Fabien Loszach will work closely with GM Karine Huard at the agency that merged with KBS Canada last fall.
