Grey named AOR for Canadian Blood Services
As part of a three-year mandate, the agency will help drive new donors and increase awareness of the organization’s work.
Check it Out: Cheetos curates a museum collection
The Frito-Lay brand invites customers to immortalize the unique snack shapes they find for a chance to win prizes.
The Mark hires new president
Ariad’s Tracy Smith joins the content agency to manage its expanding business and client relationships.
Fallsview taps into the fear of missing out
The resort’s latest annual campaign encourages friends to visit for an experience that goes beyond the casino.
Canada snags nine Effies
There were no Gold winners, but eight agencies took home other awards from the show recognizing creative effectiveness.
UNICEF shifts to campaigning for children at home
The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.
Porsche brings its Drive program to Canada
The automaker’s short-term rental service will give Montreal drivers the chance to use its luxury cars for their brief trips.
Up to the Minute: Fish Out of Water named AOR for Flowr
Plus, Archipel hires a new CD and Ogilvy wins Managem.
Cossette wins double Best of Show at Marketing Awards
The agency took top honours for its work with McDonald’s and SickKids.
Grand Marnier reintroduces itself to Canadians
Following a long marketing hiatus, the premier spirit launches a new campaign focusing on its two main ingredients.
Muskoka Brewery dives into digital
For the first time, the craft brewery ventures off its beaten path into online video, social and display.
Adviso expands by six
The Montreal-based digital agency continues a growth spurt with additions across disciplines.
Tech in Action: AR brings imaginary friends to life
A new app supports kids undergoing cancer treatment and is an extension of the Pediatric Brain Tumor Foundation’s video campaign.
Havas opens AI centre in Montreal
The hub will find applied uses of the tech for the holding company’s clients around the globe.
