To take the BBDO-created Doritos Ketchup Roses further, Citizen worked with the PepsiCo brand for massive influencer campaign, including a rink-side proposal and a do-it-yourself tutorial.

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Citizen Relations

Digging deep into strategy and experiential helps the agency keep up with consumers.

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Cannes 2017: Canada picks up 14 shortlist nods in Health

While Canada came up short in Innovation and Pharma, work from Cossette, FCB and Lg2 gave the country a strong start.

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Photo gallery: The Marketing Awards 2017 gala

Did you miss the big night? See who took the top prizes and mingled with the industry’s best at The Carlu.

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Up to the Minute: A new SVP for GCI Group

Plus: The Colony Project launches a start-up focused PR program and more news you might have missed.

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Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

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Cannes Lions sees a slight drop in entries

Numbers from Canada and globally were down, but certain categories are thriving.

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Human rights ad hits the streets, changes policy

Canadian Journalists for Free Expression and the National Council of Canadian Muslims’ OOH ad changes language guidelines.

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Tech In Action: La Roche-Posay fights UV rays with fun

New gamified AR elements aim to keep kids engaged with tracking their sun exposure.

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Best Buy’s tech goes to the dogs

The retailer is proving the emotional connection its products provide by getting a pup’s eye view of the world.

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SAAQ illustrates the dangers of speeding with VR

The organization is giving Quebecers a first-person view of how going even a bit over the limit can make driving more dangerous.

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Holistic approaches to AI are rare: report

Few companies are taking advantage of investing in both internal capabilities and collaborative approaches.

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Diamond hires two new CDs

Along with new leads for its social and influencer work, the agency is looking to evolve the creative solutions it provides clients.

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Tim Hortons’ Canadian birthday toast

Amid a score of history-focused Canada 150 spots, head of marketing Tammy Sadinsky aims for the here and now.

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The Young Lions: Rethink’s storytelling duo

Jake Bundock and Andrew Chhour’s off-the-wall idea won them a trip to compete on the global stage in Cannes.

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New leaders promoted at Zulu

The agency names a pair of new creative directors and group account directors.