vanparty

Lululemon strikes a party pose

The company celebrates 20 years by ‘evolving’ its shopping bags, launching a capsule collection and hosting birthday parties.

Curling-featured

Cossette named AOR for Curling Canada

From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

Shopper marketing

Shopper habits heading into the holiday season

New research by Google includes insights into how consumers shop during the busy retail season.

New Cans

Steam Whistle steams ahead with new packaging

The brewer adds nutritional information to target young Canadians who want to know what’s in their beer.

Neal Brothers rebrand

Neal Brothers rebrands to focus on ‘goodness’

The company is celebrating its 30th anniversary with new branding and its first real marketing campaign.

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Inside Suzi Roher’s first flagship store

The accessories brand’s first standalone location takes inspiration from the art world to connect to Toronto’s fashion scene.

Kris Matheson

CloudRaker opens shopper practice

After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

Jettly3

Where do private jets fit in the aviation landscape?

How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.

Corner Office

Corner Office Shifts: Hallmark Canada’s new president

A round-up of senior-level changes you may have missed.

Women-McCann2

Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

SidLee-hires

Lg2 Toronto launches design and branding discipline

The new offering, supported by three hires, follows the agency’s expansion in Toronto.

Unsame-featured

Museum of Contemporary Art launches meta campaign

MOCA implores Torontonians to ‘Seek Unsame’ in a cheeky campaign supporting the opening of its new location.

handshake

Global Public Affairs acquires Impact Consulting

The deal expands the government relations firm’s existing capabilities in the Alberta market.