American Apparel

American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

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Hullmark sculpts a connection to Ossington

The real estate developer is using interactive public art to show how it wants to improve a neighbourhood it’s working in.

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Mint adds digital director and a dozen new clients

Elspeth Baird is leading a new digital team as the shop adds mandates with Hershey, Hennessy, Sidewalk Labs and Google.

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SkipTheDishes looks to hockey’s primetime audiences

The food delivery service launched a humorous campaign featuring actor Jon Hamm during the NHL season opener.

Kaep

Show your brave face

Editor Jennifer Horn explains why it doesn’t hurt brands to be bold.

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Up to the Minute: BrandBourg adds three VPs

Plus, Beattie Tartan makes two senior hires, and Tam-Tam\TBWA wins Groupe Dissan.

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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Advertising Week 2018: Living in uncertain times

Agents of Necessity CEO Sarah Ivey explains why tension between the big issues might be what the industry needs.

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

Locking A Virtual Lock In A Lineup Of Open Locks

Majority of Canadian firms have no data protection plan

A new report by EY suggests companies may be ill-prepared, as new regulations bring increased focus on cybersecurity.

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Tech in Action: Terry Fox’s ‘tap-to-donate’ billboard

Grip worked with payment company Square on a digital billboard to raise funds for cancer research.

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Advertising Week 2018: Questions on AI and voice

What leaders at the NYC conference expect marketers to think about if they don’t want to be left behind.

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Bond Brand Loyalty launches XO Lab in Toronto

The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.

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CCM presents the art of hockey

The sports equipment brand is highlighting the power of its new Tacks stick with a musical campaign.