Phivida Holdings Inc--Phivida Begins Mass Production for Califor

Phivida hires Mike Cornwell as CMO

The new marketing leader brings experience from Samsung and Red Bull to the cannabinoid extract and beverage company.

Joseph Peters

GCI Group names new president

Joseph Peters replaces Marion MacKenzie as the leader of the Hill + Knowlton-owned communications shop.

GiantTiger1

Giant Tiger brings back women’s essentials

The launch of the new Carisma label marks the latest step in the evolution of the discount retailer’s merchandising strategy.

kiddofounders

Kiddo launches in Vancouver

Giant Ant’s co-founder and a former Cossette ECD open a creative-led production house to serve both agencies and brands.

Handicap International

Check it Out: Handicap International gets inclusive

The organization has opted for a more culturally appropriate name in a rebranding effort led by Cossette.

cannabis

Doctors want government to design cannabis packaging

The Canadian Medical Association recommends the space be used to communicate the “harms” of cannabis use.

Netflix2

Citizen Relations wins Netflix, GoRVing

The year starts off strong for the PR agency with two big account wins.

Lauren-Toyota

Toyota’s push for global mobility at the Super Bowl

The automotive brand chose a Canadian Paralympic skier to demonstrate how it’s shaping the future of mobility.

cmhires

Critical Mass adds two senior roles

Newly created positions at the digital agency aim to emphasize its commitment to data innovation and workplace culture.

awhlfilter

Assaulted Women’s Helpline drops the filter

The non-profit turns its efforts to fight domestic violence towards a younger demographic.

pexels-photo-359989-623x350

Up to the Minute: A trio of wins for Brookline PR

Plus, NKPR lands three new clients of its own and more news you may have missed.

Church&State2

The Tite Group becomes Church+State

The agency has rebranded to better reflect the nature of its work and realities of advertising.

Triullium

Canada, a nation of donors

The Trillium Gift of Life Network wants the country to be known for its organ giving, just as much as it is for its politeness.