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GoDaddy’s Raptors-inspired onesie

The web hosting platform introduces a onesie in the second phase of its “CJ’s PJs” campaign.

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Sunrise Records acquires remaining HMV assets

The Canadian record store chain extends its reach into the U.K. with roughly 100 stores.

Corner Office

Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.

Results

Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

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49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

Motusbank

Meridian goes national with launch of Motusbank

The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.

ymca

ICA calls for boycott of YMCA Canada RFP

The non-profit claims the nature of the assignment makes a budget difficult to provide and that spec work is not required.

Budweiser

How did Canadians react to this year’s Super Bowl ads?

Research shows that Budweiser’s sustainability message ranked particularly high on likability.

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Juniper Park\TBWA names new head of design

Nathalie Cusson will also serve as artistic director of its Bolt Content production arm.

Fizz

Videotron focuses on perks to launch Fizz

How the new low-cost mobile and internet provider is aiming to stand out in a crowded telco market.

KabamCossette

Cossette picks up branding work with Kabam

The agency’s Vancouver office is leading a visual redesign and strategic repositioning for the game developer.

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Consumer satisfaction with banks’ financial advice dips

J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.

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Kijiji puts car buyers in the driver’s seat

For the launch of its dedicated automotive platform, the company plays off traditional ad tropes in the category.

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Collective Arts to enter cannabis-infused beverages

Collective Project Limited intends to bring the brewer’s focus on art and creativity to the category.