BC Used Oil

Non-profit shows how silly throwing away used oil is

The BC Used Oil Management Association uses an absurdist approach to get a message out in a low-interest category.

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FCB Montreal hires more than a dozen staff

The agency’s new recruits include creative director Jean-Francois DaSylva-LaRue to add new depth in the creative department.

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More parents going online for back-to-school deals

A survey shows consumers are looking for ways to reduce the expense of the season, which is on its way back up.

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Fuse names new managing director

Bridget Westerholz joins to help support the ongoing “creative evolution” at the agency.

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Shoppers Drug Mart launches The Beauty Project

The in-store event is meant to show the role Shoppers can play in helping consumers experiment with and discover new looks.

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WPP revenue continues to slip in North America

The holding company noted that although organic revenue is down, the rate of that decrease is slowing.

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Aldo begins eliminating single-use bags

The move aims to reduce both plastic and paper waste, eliminating roughly 10 million bags from circulation globally.

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Gen Z less likely to spend on drinking and vacations

A global report from GlobalWebIndex and Snap shows some common perceptions about the cohort might not hold true.

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Unibroue celebrates Quebec’s ‘joie de vivre’

A new brand positioning for the brewer takes more of a mainstream approach focused on fun and creating memories.

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National Bank serves up a look at the future

Eye-tracking and 3D technology bring an innovation-focused positioning to the bank’s Rogers Cup sponsorship.

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Leon’s stocks small store with big tech

The furniture retailer is building its omnichannel strategy by testing technology at its first smaller-format location.

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Tech in Action: Print goes programmatic

A joint ad between McDonald’s, Burger King and Subway used the pages of a newspaper to serve personalized content.

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SAAQ gets serious about driving high

The high-impact campaign is the latest to address the misconception that cannabis doesn’t impair driving abilities.

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MDC, Dentsu Aegis revenues slip in Q2

But both holding companies found reasons to be optimistic.