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B.C.’s Tartan Group merges with U.K.-based Beattie

Former Saatchi boss Kevin Roberts connects a hungry niche agency with an expanding network.

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Fido speaks up about LGBT diversity

How the brand is bringing its “Go Get It” approach to Pride festivities across Canada.

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Calgary’s C&B adds to creative team

Leah Zukowski joins the Western Canadian agency from ZGM Collaborative Marketing.

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Gay Lea keeps it plain to find more cottage cheese fans

After finding success with flavoured snacks, Nordica Smooth is trying to expand its market yet again.

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TIFF blurs promotion and delivery of film

A new partnership with Toronto’s Union Station features the best of Canada’s history on screen.

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Unilever sees big hiring changes thanks to online games

New analytical partners have automated the interview process and made it more efficient.

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Expect a boom in cognitive computing spending

Half of global CEOs expect to integrate it into business operations over the next three years.

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Business leaders are signing on to #GoSponsorHer

A social media challenge has attracted prominent executives keen to help women advance their careers.

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Jacknife hires its first president

Cameron Wykes joins to help the design agency shift to a more holistic and strategic approach.

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Pringles creates a mystery

The chip brand continues to look for ways to add fun to new product launches with its latest contest.

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Rethink partner Dre Labre leaves the agency

No replacement is on the way yet, as three CDs remain in Toronto.

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Michael Kasprow joins Jackman Reinvents

The former BBDO Toronto CD wants to swim further upstream with clients.

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Hockey Hall of Fame makes reality more attractive

The destination pokes fun at VR by showing how its experiences stack up.

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Public Mobile shows what it doesn’t have to offer

The wireless carrier’s first major brand campaign aims for transparency to target frugal-by-choice consumers.