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Brita Canada and DentsuBos launch 4.5 hour skippable pre roll

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

Thomas-Lecordier

Tank hires a VP to foster international collaboration

Thomas Lecordier will help the agency integrate services across its global offices.

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Belgian Moon gets experiential in a shipping container

The Molson Coors brand will set up a mobile brewery in a unique cultural hub in Toronto.

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CIBC goes after seasoned travellers with Aventura

The bank again taps Percy the Penguin to tout the rewards program’s broader benefits, instead of points.

Creative Directors

CRC 2019: Top CDs on building a strong partnership

Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.

JordanSpencer

CRC 2019: No. 3 art-and-copy team on winning together

Jordan Hamer and Spencer Dingle of Cossette sort of look alike and definitely think alike when it comes to collaborating on Cannes-winning work.

JamesDevon

CRC 2019: No. 1 art-and-copy team on creating magic

Devon Williamson and James Ly cast spells on consumers through perfect pairings of words and pictures.

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Health Canada proposes additional pharma rules

Focused on opioids, the regulations also come with a platform to educate Canadians on health marketing more broadly.

OneMethodHires

OneMethod names new creative leadership

The appointments come as the agency plans to tighten its focus on design and branding.

TimHortons

Tim Hortons moves closer to settling franchisee lawsuits

The proposed agreement includes having a franchisee advisory board review spending from its advertising fund.

MSL Fluency

MSL launches global influencer marketing service

MSL Fluency unites the agency’s various offerings under a single global service led by Rema Vasan.

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CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

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Newfoundland and Labrador wants travelers to create their own stories

The province’s tourism agency unveils the first of 15 planned print ads as part of its new story-driven campaign.

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Up to the Minute: Livewire expands to the U.S.

Plus, Radiance makes six hires and Creative Guild wins two new clients.