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Rethink, Zulu top agencies at Communication Arts

John St. and Cossette were also stand-outs among the 24 Canadian winners in this year’s advertising competition.

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SodaStream picks Praxis as digital AOR in Canada

The agency will help lead a new product launch and drive the sparkling water brand’s sustainability message.

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Trix cereal is back… for good

A shopper program and a old-timey grocery pop-up is supporting the General Mills cereal, which is being revived after a long absence.

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View from the C-Suite: Flow taps the power of celebrity

How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.

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The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

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Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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Lg2 renews Hydro Quebec mandate

The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.

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SPC takes a new approach to reach Gen Z

The student-focused loyalty program has refreshed its digital platforms to be a more user-centric brand.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

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Five insights for effective holiday advertising

As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.

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Tony Altilia: stories from a life in adland

Friends and colleagues remember the former Downtown Partners and Leo Burnett exec, who passed away last month.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.