Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

JackieCharest

View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

Jason Cassidy

Yum Brands shuffles marketing leads

Director of marketing Jason Cassidy moves to KFC from Pizza Hut, which has hired Daniel Meynen to lead its efforts.

CreativeStratTeam

Momentum expands in Toronto

A new strategy director and two creative directors are part of efforts to bring an integrated approach to experiential.

Insta-Asset

Why Jameson is giving out free tattoos

The whiskey brand is emphasizing its accessibility and creating a link to summer with a parlor at Toronto’s Stackt market.

HSBC_OOH

HSBC turns billboards into branches

The bank continues to emphasize the personalized advice it offers, part of ongoing efforts to compete with Canadian financial institutions.

evergreenbee

Aphria grows gardening know-how in CSR platform

The cannabis producer’s “Plant Positivity” platform improves access to green space and educates Canadians about its benefits.

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Hamilton Beach builds on its online cooking series

Appliance maker taps nutritionist Miranda Malisani to tout product benefits, this time with chef and influencer co-hosts.

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Agropur consolidates marketing leadership under new VP

Jerome Dujoux moves into the top marketing role after 20 years at beauty giant Coty.

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Bryan Kane departs Publicis Toronto

The agency president is leaving for a new role, with Duncan Bruce and the remaining leadership team taking over his duties.

gayleaproducts

Gay Lea Foods appoints VP of sales and marketing

Mike Renton takes over marketing duties at the recently rebranded dairy company.

Jetlines

Jetlines protests airline competition from the sky

The ultra low-cost carrier’s campaign positions itself as fighting the status quo ahead of going to market later this year.

CannTrust-Facilities

CannTrust fires CEO amid unlicensed growing scandal

The company’s chair has also resigned after cannabis was grown in unlicensed rooms, resulting in products being taken off shelves.