SaraCornthwaite-Brita2019-8736[6]

Sponsored

Brita Canada demonstrates how small choices can make a big impact

Innovative ‘walkumentary’ campaign raises awareness of global clean water issues

fruits-grocery-bananas-market

Canadians’ spending habits across provinces

Nielsen study highlights FMCG spending across the country, as well as the growing influence of discount retailers.

retail grocery carts

What can CPG learn from the Kraft Heinz nosedive?

Retail expert Tony Chapman and marketing professor Ken Wong discuss the challenges faced by brands across the grocery board.

6deg_Warren_P_SM50 (1)

6Degrees appoints head of experiential and packaging

Warren Paisley has joined the retail agency to handle needs on both sides of its business.

clitme

Check it out: Focusing on a different genital

The “Clit-Me” project from NFB and UQAM aims to educate people about a less talked about body part.

Zuligans

Zulu Alpha Kilo promotes four to new roles

The positions include a new design-focused CD and a content-focused strategy director.

_DSC6381cropped

2019 AToMiC Awards winners revealed

BBDO’s “Paralympic Network” took the Grand Prix in a year where branded content led to game-changing ideas.

Hi

AToMiC 2019: Cannabis 101

Central Station and Cossette schooled Canadians on pot.

KFC

AToMiC 2019: Old brands, new tricks

Grip Limited modernized the images of two very different brands, KFC and the Terry Fox Foundation.

cigburncream

AToMiC 2019: Listening is believing

Check out award-winning work with a message from UpHouse and Union.

Sweden1

AToMiC 2019: Fan-powered frenzy

BBDO’s Grand Prix-winning “Paralympic Network” was one of several campaigns that tapped into passions to mobilize movements.

Zara-fashion1

Lux fashion shoppers also look at affordable brands

New data from SEMrush reveals those who shop at upscale brands are also visiting mass retailers online.

Corner Office

Corner Office Shifts: Canon Canada, Lift & Co.

A round-up of senior-level executive changes you may have missed.

hands-walking-stick-elderly-old-person

How to speak to Boomer audiences

A report by Brainsights delves into how marketers can address the many stereotypes that persist about the 55-plus segment.

Sampler-main2

Digital sampling on the rise

Toronto’s Sampler recently closed a $3 million investment round following reports of Amazon’s interest in the space.