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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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Tech in Action: Infiniti sparks fast reaction on Instagram

The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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BC Dairy taps influencers for multicultural campaign

The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.

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Up to the Minute: Zulu names three ACDs

Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.

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Rethink Vancouver adds 13 across departments

New and expanded mandates help the agency reach its biggest headcount to date.

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Drug Free Kids sends the Pill Fairy for your meds

The non-profit takes a more light-hearted and actionable approach to get parents to discard expired or unused pills.

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Cadillac Fairview launches Eaton Centre content studio

“Streaming at CF” adds a new experiential element to the mall, while connecting with content creators and their fans.

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IKEA Canada changes approach to its catalogue

The retailer ends home delivery, making it available only online and in-store, adopting a strategy around multiple launches focused on experiential and loyalty.

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McDonald’s talks up the quality of its eggs

A new campaign and partnership with the Egg Farmers of Canada re-emphasizes the QSR’s food sourcing and transparency.

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Sobeys plans to eliminate plastic bags early next year

The Empire banner would become the first national chain to do so amid growing consumer concern over plastic waste.

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Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

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Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

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View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.