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Walmart opens new Urban Supercentre concept

New technology, pop-ups and third-party partners are being tested to create a more convenient shopping experience.

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KLM highlights diversity and a sense of adventure

The airline continues to reunite families across the globe as part of an ongoing focus on the Canadian market.

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Maple Leaf aims to mitigate hot dog guilt

A campaign for Natural Top Dogs addresses the category’s ‘baggage’ by reminding parents of the ‘Real Food’ commitment.

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What are the most in-demand marketing jobs in Canada?

Research shows demand for designers and project managers, while brand managers and social jobs rank lower on the list.

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Rain names Christine McNab as president

The announcement follows Rain’s expansion to Calgary and Vancouver last year, as well as several new client assignments.

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Pigeon Brands expands to Mexico City

The design firm establishes a presence in Latin America, following ongoing work with Grupo Bimbo.

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Gillette shows a transgender man’s first shave

The brand continues to define itself with a modern approach to masculinity by showing a milestone between a father and son.

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Mobile strategies at retail

At this year’s Store conference, panelists from Walmart, FGL Sports and Holt Renfrew discuss the integration of mobile in store.

CMO Research

Gen Z expect more from in-store

A Nielsen study commissioned by American Express Canada looks at the youth cohort’s shopping expectations.

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Van Houtte celebrates 100 years with foodie in-store promos

The Montreal-born brand is offering everything from recipe booklets to cooking classes as it celebrates a century in business.

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Maison Riviera expands distribution of Vegan Delight

Non-dairy yogurt line now in 900 stores after the brand found it appeals to a wide range of health-conscious Canadians.

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Corner Office Shifts: Indigo, Deloitte and Aphria

A round-up of senior-level executive changes you may have missed.

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The Disruptors: Pivot brings subscriptions to furniture

The founders of the Saskatoon startup believe there’s a market for rental furniture waiting to be tapped.

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Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.