A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

Sponsored

The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

articleread

Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

CHEESE_BOARD_Cracker Barrel

Mintel shines spotlight on cheese consumption

Report highlights how brands can appeal to millennials.

Tasty-McCormick-main

McCormick partners with Tasty on millennial-friendly spice blends

The brand has launched the line based on insights from BuzzFeed’s food vertical.

brand-2

Small brands make big push

According to Nielsen data, growth is coming from outside of Canada’s top 20 brands.

Bonduelle Fresh Picked Greek Inspired Salad with Chicken

Bonduelle adds Canadian salad line with tech innovation

Plant-based food maker goes protein with new salads and seal technology.

Unboxed-market

The future shopper is now

Profiles of three different consumers that are shaping the shopping landscape (and how retailers are meeting their needs).

MarketingAwards2018_8949

2019 Marketing Awards shortlists: Design

The first shortlist for the awards reveals the finalists competing for the top prizes in the visually-led category.

bar-mars

M&M’s commandeers a slogan from KFC

The Mars Wrigley brand couldn’t use its own iconic tagline to promote a new chocolate bar, so it borrowed another one.

Atrium5

The Marie Kondo Effect hits the Great White North

A flock of retailers from Asia have opened stores in Canada in a bid to cash in on the demand for minimalist aesthetics.

MEC-2101

MEC tops the 2019 Gustavson Brand Trust Index

The outdoor retailer returns to the number one spot after being displaced by the Canadian Automobile Association last year.

Executives-Research-Planning

Canadian firms making more strategic divestments

A recent global survey by EY reveals that nearly half of Canadian companies plan to divest in the next twelve months.

Tax-prep

Why Turbo Tax ventured beyond DIY tax services

General manager Matt Lisowski reveals the innovation processes behind its launch of a full-service tax filing solution.

Purplebricks2

Purplebricks aims to shake up the real estate market

The U.K.-based real estate broker came to Canada last year with a commission-free offer for home sellers.

Taylor-Samantha

View from the C-Suite: Indigo brings its cultural focus to the U.S.

Samantha Taylor, SVP of marketing, explains how the company has entered a new ultra-competitive market.