David Shing

Sponsored Supplement

The intimate future of digital media

Oath’s David Shing on how small moments lead to deep connections and why consumers desire intimacy.

Buyers

Fall TV: What’s in it for the buyers?

From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters

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Fall TV: The complaint line

Experts express their complaints about TV buying and the networks respond.

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

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Top Drawer Creative becomes The Turn Lab

After 25 years in business, the Toronto-based independent agency is turning the page and adopting a new business model.

baskinrobbins

Baskin-Robbins brings delivery through UberEats

For National Ice Cream Month, the retailer launches a partnership with the app to have its products sent to customers’ doors.

shopping-retail

Canadian retail hits slowest growth trend in three years

All major retail sectors appear to be suffering the same fate, according to a recent analysis of Statistics Canada data.

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New Product Spotlight: A&W serves a buzz-worthy veggie burger

Plus, Moosehead pushes sparkling water and Bertolli sauce hits Canadian shelves.

Milk_Experts

Branding Agropur

As the dairy co-op celebrates 80 years, it’s focusing on marketing to drive its expanding portfolio.

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Laline opens shop in Canada

The Israeli bath and body brand is looking to educate consumers on its products ahead of launching ecommerce operations.

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

Shelley

In conversation with Shelley Martin, CEO of Nestle Canada

Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.

Tea-main

DavidsTea looks to ecommerce for growth

Despite CEO Joel Silver’s recent resignation and declining sales, the tea brand remains focused on its new ecommerce platform.

CASSIES

Letter to the editor: Why I celebrated a CASSIES win

Responding to a letter from last week, Kruger CMO Nancy Marcus offers a client-side perspective on the value of the awards.