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Air Transat poses aviation trivia to its ‘future experts’

The leisure airline’s latest content series shares travel tips to reach families planning their next vacation.

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Inside Samuel Adams’ disruption-focused pop-up

The beer brand is hosting four innovative retailers as part of “The Disruptors” pop-up in downtown Toronto.

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Uniqlo creates an online experience in store

The retailer created a pop-up that mimics its new mobile app and enables people to shop its products as though they would online.

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La Cage’s renewed loyalty program goes digital

The restaurant developed a Club Cage app that collects customer data to personalize the dining experience.

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Turning the ship around

From CPG to retail and pharma, here’s how brands are making their mark in and outside of stores to win at the Strategy Awards.

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Empire acquires Farm Boy

Sobey’s owner will help the Ottawa grocer accelerate its growth plans as it continues on a transformation plan.

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Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

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York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

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Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

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The evolution of award-winning marketing strategies

Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).

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Casacom expands, adds creative studio

The firm grows its content creation capabilities to amplify the reach of its PR programs.

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Royal LePage shows bond between agents and buyers

The real estate company has also been focusing on giving its online platform a new look using data tools.

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Cheerios launches 21-day cheer challenge

The cereal’s latest ‘cheer’ campaign gives Canadians more than 100 examples of ways to spread joy in everyday situations.

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2018 Strategy Awards: Getting people talking

A look at who won in the Social/Conversational Strategy and new Canada 150 category.