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Send + Receive: The adaptive indie

The simplicity in the agency’s approach helps it get to what is important.

Bell

Bell broadens the Let’s Talk conversation

The company forges ahead with its mission to reach more Canadians through its annual mental health initiative.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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Canada Goose embraces the winter weather

The outerwear brand celebrates the season with a giant crest in the snow of the Rockies.

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How car brands are driving into malls

Automotive retail is turning a corner as brands jump on the shop-in-a-mall trend.

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The Juno Awards get a new look

The Canadian Academy of Recording Arts and Sciences hopes refreshed branding will convey it is more than one awards show.

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Up to the Minute: On Q wins Three Farmers

Plus, Someplace Nice grows its production team, CWW lands Bermuda Tourism and more news you may have missed.

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It came from Canada: Part 3

How Budweiser and Canadian Down Syndrome Society found universal insights in homegrown campaigns.

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ConAgra adds Lamb Creative to agency roster

The PR shop will help lead campaigns for the CPG company’s Hunt’s, Healthy Choice and Frontera brands.

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Want to be a Marketing Awards Craft juror?

If you’re an expert in the production field, you have until Jan. 8 to submit a nomination to judge Canada’s best technical work.

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Second Cup moves to ‘Clean Label’ beverages

The coffee chain embraces clean living and transparency by eliminating artificial additives from 70% of its beverages.

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One great ride

As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.

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It came from Canada: Part 2

Huggies and HP made a splash on the awards circuit, now learn how (and why) their work is being shipped to new markets.

Nike

Nike focuses on Canada’s competitive side

The brand’s winter campaign includes nine slightly different ads delivering a unified message about politeness in sports.

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Retail sales continue positive momentum

Ongoing growth could be leading to a banner year for many categories.