MPG

Mount Pleasant Group builds connections after death

A new campaign aims to drive more positive associations with the cemetery and funeral services brand.

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Lg2 renews Hydro Quebec mandate

The agency has been signed to another three-year term as AOR, once again teaming with Touche on the pitch.

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SPC takes a new approach to reach Gen Z

The student-focused loyalty program has refreshed its digital platforms to be a more user-centric brand.

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SheaMoisture encourages women of colour to ‘Be Your Beautiful’

The Unilever hair and skincare brand spoke to an underserved market with events in the lead-up to the Toronto Carribean Carnival.

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BMW dresses up luxury real estate

A pilot with Heaps Estrin Real Estate sees the luxury automaker place high-end vehicles in the driveway of open houses.

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Five insights for effective holiday advertising

As advertisers plan for Q4, a Brainsights report explores how they can break through the noise of the busy holiday season.

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Tony Altilia: stories from a life in adland

Friends and colleagues remember the former Downtown Partners and Leo Burnett exec, who passed away last month.

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Save-On-Foods emphasizes quality through humour

The supermarket chain highlights local and fresh value propositions by showing everyday messiness.

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More Canadians want less tech

A report from Simplii shows people have mixed feelings about the role and usefulness of digital tools and services.

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Tech in Action: Infiniti sparks fast reaction on Instagram

The luxury brand creates a “choose your own adventure”-style experience that simulates taking a Q60 out on a test track.

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Home Hardware paints with AR

The retailer takes another run at the tech, giving slightly older consumers a chance to get inspiration for Beauti-Tone products.

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BC Dairy taps influencers for multicultural campaign

The organization’s first campaign for South Asian and Chinese communities enlists some familiar faces to deliver its “happy” message.

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Up to the Minute: Zulu names three ACDs

Plus, Bath and Body Works among new clients at ROI Relations and Pomp & Circumstance names new SVP.

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Rethink Vancouver adds 13 across departments

New and expanded mandates help the agency reach its biggest headcount to date.