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It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

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How Freshii is moving beyond QSR

The fast casual resto is driving competition in aisle, entering places like Walmart and Shell C-stores with its fresh food.

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Coca-Cola looks to score big with small bottle

The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.

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Canadian retail continues to slow

And with a possible global recession now on the horizon, retail analyst Ed Strapagiel reports the end of 2018 was mostly cloudy.

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Earth’s Own calls for plant-based revolution

To go beyond the category’s typical functional messaging, the non-dairy brand is rebranding with a focus on sustainability.

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Quebec’s Tourism Alliance takes a documentary approach

A new web series aims to show off the province from the traveller’s point of view.

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Zulu Alpha Kilo hires across departments

A new leader for the Zulubot content division and a CD are among the recent additions at the agency.

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Becel wants millennials to show off their ‘fridge goals’

A new influencer-driven campaign for the margarine brand aligns with the themes of Canada’s revised Food Guide.

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Great-West Lifeco combines brands under Canada Life

The life insurance company is looking to present a unified voice and simplified offering for 13 million customers.

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How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

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Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.

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Behind Orangetheory’s rapid Canadian expansion

The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.

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View from the C-Suite: Phivida takes cues from Red Bull

James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.

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Anomaly Toronto names first chief strategy officer

Laura Rowan joins from the agency’s New York office to grow its capabilities.