A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

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The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

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Canadian Cancer Society looks past the disease

The organization’s new campaign aims to get potential donors to think differently about the disease and the services it offers.

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Experience using a loyalty program a bigger driver than rewards

The latest report from Bond Brand Loyalty shows what keeps members engaged.

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Edelman names creative director in Vancouver

Mike Shackle will lead the department for the office, arriving with global experience from shops like Y&R, Deutsch and TBWA.

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2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

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2019 SIA Awards: What’s all the hype about?

The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel’s.

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2019 SIA Awards: Data is in the (loyalty) pudding

La Cage Brasserie Sportive, Le Club AccorHotels and Loblaw rewards programs picked up some hardware, while Reactine won for its ‘Pollen Alert’ program.

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2019 SIA Awards: Shiny healthy people

Becel, Michelob and Enercare all tapped into the wellness craze to great effect.

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2019 SIA Awards: From old perceptions to new realities

Campaigns that used different perspectives and new approaches to win awards.

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2019 SIA Awards: Store-driving designs

Campaigns for Consonant Skincare, RGD, McDonald’s, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.

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2019 SIA Awards: Sensorial stunts

Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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2019 SIA Awards: Making new and old acquaintances

Award-winning ways Tylenol Complete and Tweed said hello to Canadians.

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2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

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Canadian retail sales may be on the way up

Ed Strapagiel’s most recent analysis shows that modest retail sales growth could be a sign that recent troubles may soon pass.