digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.

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CMA releases new principles for RFPs

An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.

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Coca-Cola hopes to drain threes with Raptor mini-cans

CPG releases limited edition Sprite and Coke mini cans to celebrate big win.

Citizen

Citizen adds to its creative and strategy teams

The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.

Canadian-shopper

Canadian vs American shoppers

Brandspark finds we think differently about value, trust and innovation.

Corner Office

Corner Office Shifts: Lassonde, Tilray and Wealthsimple

A round-up of senior-level executive changes you may have missed.

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The Disruptors: Surex brings AI to insurance brokerage

The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.

Hyundai

Hyundai’s turnaround strategy comes to fruition

Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.

Executives

Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

Cannes Lions 2019 : Day Three

Is advertising doing as much good as it thinks it is?

Cannes Lions is a chance to take the pulse of the industry. On the big issues, it has taken two steps forward and one step back.

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Yorkdale dreams up Insta-worthy spaces

The Toronto mall is the latest to drive foot traffic by capitalizing on younger shoppers’ desire to participate in a visual social culture.

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Circle K aims to connect beyond convenience

The retail chain is trying to drive awareness for its young brand by emphasizing how its selection can help during key moments.