digital-trends

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Why Canadian marketers are embracing programmatic

A focus on trusted partners and premium networks has helped quickly grow digital spend

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Manufacturing culture

How Canada’s network agencies are building and maintaining their creative cultures in a time of global change.

Pearl Curl Mount Pearl

Why Mount Pearl made a rap video

Newfoundland’s smallest city aims to show off its non-traditional way of doing things to attract new residents and businesses.

Windex Activation 1

Windex takes the plunge into reducing ocean plastics

The SC Johnson brand created a ball pit that simulates what marine life might experience when swimming through polluted water.

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Air Transat agrees to be acquired by Air Canada

Canada’s largest airline will absorb its leisure travel competitor, but intends to maintain their respective brands.

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How fixing the RFP will benefit all of us

Zulu Alpha Kilo’s Zak Mroueh lays out exactly how changing the search process will improve agency-client relationships.

Volvo

Volvo promotes rental service through like-minded partner

The car company is working with subscription box Extraordinary Man to advertise its recently launched Care by Volvo service.

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Q&A with Metro’s Nancy Modrcin

Outgoing VP of marketing says in-store displays not dead despite digitization.

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Why an OVO partnership makes sense for RBC

The bank believes working with the lifestyle brand will help promote its entrepreneurship efforts and attract more younger customers.

Sobeys-SOC

Sobeys builds on Special Olympics partnership

The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.

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CMA releases new principles for RFPs

An update to its Code of Conduct also comes with the development of a toolkit to help clients navigate the search process.

Sprite Raptors Cans

Coca-Cola hopes to drain threes with Raptor mini-cans

CPG releases limited edition Sprite and Coke mini cans to celebrate big win.

Citizen

Citizen adds to its creative and strategy teams

The PR shop has announced a handful of senior hires in response to growing client needs and recent wins.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

Spider-Man Suit

Doritos suits up for superhero activation

Brand asks Torontonians to test their fear of spiders in new activation.