Zulubot launched in 2014, but the studio’s name was imagined in 2008 by
Zak Mroueh’s son, who came home from school one day with a futuristic
interpretation of Zulu Alpha Kilo.

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Zulubot: Content for the platform era

Zulubot uses out-of-the-box storytelling distribution and production to deliver meaningful (and timely) content.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

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M&Ms brings ‘Flavour Vote’ to Canada

Mars Wrigley hopes to make consumers take notice and find new ways to engage with the brand.

Andrea-National

National hires SVP of financial and crisis comms

Andrea Mandel-Campbell replaces Ronald Alepian and will manage both practices from Toronto.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Manulife looks to provide utility

A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.

Alexa

Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

World Map In Coin Collection

Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.