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It’s time to say hello to messaging

We have entered the age of conversation. And every business will need to join in.

couche

Couche-Tard acts like a good neighbour

The convenience store banner moves towards more bold, humorous brand-building in its latest Quebec campaign.

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Molson Coors’ cannabis co picks Rethink as AOR

The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

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Juicy Fruit remixes its classic jingle

The gum brand is looking to make “an ear worm” more relevant to Gen Z and bring them into the fold.

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How brands are celebrating April Fools Day

WestJet, Indochino and even the David Suzuki Foundation have some offers that may seem too good to be true.

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Canadian Tire tops Google as most admired company

Leger’s annual survey saw the retailer move from number three into the number one position this year.

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The first call for Agency of the Year begins

Agencies are invited to put their name in the hat before the competition’s submission period opens in June.

BMO

BMO brings its help desk to customers

New creative featuring actor Lamorne Morris positions the bank as serving customers whenever and wherever they need it.

Thinkingbox

Thinkingbox restructures with new managing directors

The digital production studio’s new female leadership will enable CEO Amir Sahba to focus on pushing into new markets.

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Up to the Minute: M5 appoints new VPs

Plus, Tank’s Montreal office continues to grow and The Clio Awards announces Canadian jurors for its 60th annual awards.

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All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

schick

Schick shows a more positive version of locker room talk

The razor brand brings its “The Man I Am” campaign to Canada by hosting a conversation about masculinity between hockey players.

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In memory of John Straiton

Gary Gray remembers the late ad vet who helped change the creative structure at Ogilvy and sparked a rivalry between offices.

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Desjardins expands its voice services

The financial co-op now allows clients to check account balances and recent transactions with Google Assistant.