Flight-centre

Flight Centre escapes tourist dystopia in first brand campaign

The travel agency competes with booking sites by showing how a personal touch can help people escape typical vacations.

Rakuten-main

Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

DavidAllard

View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

Creative Data

A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.

Publicis_COT_Billboard

City of Toronto burns its ads

A fire prevention campaign aims to show how fast unattended cooking can lead to disaster by torching things surrounding it in out-of-home and digital.

TheCoupcropped

Why Church + State launched an agency podcast

Founder Ron Tite will explore disruption in business and culture in episodes that also showcase the medium’s potential for clients.

nor

Advertising Week 2019: Ageism and ableism on the agenda

Speakers went beyond perfunctory insights on gender and race to take a more holistic and empathetic perspective on diversity.

abundance-assorted-beans-

Nourish and AdFarm form strategic partnership

The Nourish Network aims to combine consumer insights around food with knowledge of agriculture and production.

Chartwell

Chartwell puts a positive spin on retirement living

The country’s largest operator of senior housing addresses misconceptions about the industry by focusing on social activities.

rickhansenfoundation

Rick Hansen Foundation’s message goes everywhere

A new TV spot adds more reach to a year-long campaign to get Canadians to be more aware of accessibility.

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Lg2 hires second leader for brand content team

Martina Djogo has been hired as content chief to help lead the growing team.

Walmart-fashion

Walmart walks the runway in Paris (Ontario)

The retailer touts the affordability and accessibility of its offering as it prepares a big push behind its fall fashion collection.