TD-Union

TD makes Union Station a little more green

Five Canadian furniture designers helped bring the bank’s message of confidence to the transportation hub.

Agency search

McMillan launches studio for quick-turnaround projects

Named Snack, the service aims to meet clients’ needs for one-off projects across video, digital, design and events.

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Loblaw joins sustainable packaging program Loop

The company will make products from President’s Choice and national brands available in a 2020 pilot.

danone-2

Danone starts a yogurt revolution (kind of)

A national campaign emphasizes natural ingredients and not adding sugar to capture a millennial audience.

TimHortons_CampDay_Cup_2019_EN_FPO2[3]

Tim Hortons increases its push behind Camp Day

The QSR uses its “True Stories” platform to drive more awareness of the skills kids learn when they go to camp.

TedX

TEDxToronto picks The Garden as AOR

The Toronto agency will work to turn the one-day annual conference into an ongoing conversation around ideas.

Ecommerce

Canadians buy less, spend more than Americans online

A new report also finds which consumer groups are most brand loyal and do the most online research.

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Nutrl wants drinkers to see other people

The ready-to-drink vodka brand introduces a new product line with a sequel to its launch campaign.

CirqueDuSoleil-Creative

KWT to help launch new Cirque du Soleil concept

The MDC Partners agency has also named a managing director and account director in Toronto to help service the account.

IKEA-Museum

IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

Corona

Corona brings sustainability efforts to Canada

The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

disruption__KPMG

Canadian CEOs less confident than in 2018

A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.

Cannes

Bensimon Byrne, Grey make Glass and Innovation Lion shortlists

Canada is shut out of the Titanium category but brings three nominations into the festival.