A giant Lego mural was set up at Toronto’s Union Station around Christmas that passersby could help build. The objective was to get Lego bricks into the hands of adults who never played with them as children to demonstrate the creativity and fine-motor-skill benefits.

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The Agency A List: Initiative

The transforming Toronto agency is growing brands through culture

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Trust in organizations at a four-year low

Proof’s CanTrust Index reveals a sharp drop this year, with trust in large corporations and CEOs both down around 10% since 2016.

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Grey Canada restructures leadership team

The agency’s global ECD takes the creative reins to move to a more “borderless” model as Helen Pak and Joel Arbez depart.

firstchoice

First Choice does good with a haircut

The chain of salons builds its community connections by giving back to local charities.

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Contactless payments made up half of transactions in Q1

A Moneris report shows acceptance of tap payments is on the rise.

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P&G sales grow as cuts to agency costs continue

The CPG’s best quarterly sales in eight years come amidst plans to invest more in brand building.

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Dairy Farmers of Ontario hope to do it right

The industry association celebrates tradition in an integrated campaign aimed at young parents.

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Dr. Oetker goes Francophile

The brand best known for frozen pizza makes a move into dessert space with new brand and French theme.

McDonald's

McDonald’s puts friendship at the core of recruitment

In its latest teen-focused effort, the QSR promotes itself as a ‘modern and progressive’ workplace.

Dresst

Could Dresst disrupt the fashion industry?

The subscription rental startup brings a no-waste message to Canadian women with a model popularized in the U.S.

Corner Office

Corner Office Shifts: Porter Airlines, Jean Coutu and Roots

A round-up of senior-level executive changes you may have missed.

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View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

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Privacy regulation a top emerging risk for businesses

Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.

Ryerson-Future

Ryerson promotes its cred as a ‘city builder’

The Toronto university is showcasing its urban focus and strong research positioning in a new campaign.