P&G

How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

Yves Rocher

View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty

The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.

Tina Fernandez

Ramp hires first VP of strategy

The non-profit focused agency has hired Tina Fernandez to work on growth opportunities and client relationships.

RPSM

Regent Park School of Music turns royalties into donations

A sustainable fundraising program results in a sample of its students’ music being used on Taylor Swift’s new album.

shopping-retail

Retail sales growth continues to slump

The latest analysis from Ed Strapagiel shows hopes of a rebound were likely premature after gains of only 1.5% during Q2.

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Who is in the running for 2019 Media Agency of the Year?

The next shortlist for this year’s gala covers shops that were tops in buying and planning.

BestBuy

Weber Shandwick named PR AOR for Best Buy Canada

The PR agency will lead a paid and earned strategy aimed at highlighting the retailer’s customer service and in-store experience.

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Shortlist announced for 2019 Digital Agency of the Year

The first shortlist for this year’s awards reveals which shops are competing to prove their digital excellence.

Holland2

Holland Bloorview calls on ad industry to be more inclusive

The hospital’s latest “Dear Everybody” effort gives brands clear direction on how to better represent people with disabilities.

classics

McDonald’s Canada is still lovin’ burgers made from beef

As the competition embraces plant-based burgers, the QSR’s new campaign focuses on its meat-based classics.

Cossette office 4

Vision7 owner Blue Focus to spin off global agencies

A new company called Blue Impact will absorb Vision7 and expand its model to agencies across the globe.

JuniperPark-Aug-23-19

Juniper Park\TBWA makes several leadership changes

The agency has named David Toto president and appointed new managing directors and group CDs, as CSO Mark Tomblin exits.

TorontoZoo

Toronto Zoo gets ‘cheeky’ in the name of education

A summer campaign promoting the zoo’s Wild Encounters exhibit makes the most of its budget by going to the core of its mission.