Articles Tagged ‘2018 CASSIES’
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Gold: CDSS gives new perspective
FCB earns a trio of awards by helping to answer common questions and dispel misconceptions about Down syndrome.
CASSIES Bronze: Innocence gets interactive
The “12 Years Stolen” installation by KBS led the organization to bring in new government funding and an increase in donations.
CASSIES Bronze: Ontario changes the distracted driving narrative
The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.
CASSIES Bronze: Manulife reveals the mortgage truth
DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.
CASSIES Silver: Guite’s Insta collaboration
A photographer gets calls back from art directors by imitating pictures they posted on social media.
CASSIES Bronze: Red Barrels’ gaming diaper
The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.
CASSIES Gold: HP spotlights hacking
Edelman enlists a real hacker to show the brand had more to offer than just printers.
CASSIES Silver: Oikos dreams up a Greek promotion
Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.
CASSIES Silver: Media’s Big Food Drive changes the face of poverty
Tam-Tam\TBWA shifts the focus to “the new poor” and reverses donation declines.
CASSIES Bronze: NFLD takes charge on power waste
Newfoundland Power and M5 won a medal in Sustained Success for helping Canadians take back stolen energy from their homes.
CASSIES Silver: Sobey’s unleashes the Christmas spirit (again)
Gravity Partners wins two awards for helping the grocer refresh a classic holiday ad.
CASSIES Silver: Nissan plugs Rogue in hostile terrain
Juniper Park\TBWA kicked off a long-running, successful platform by turning a vehicle into a “Winter Warrior.”
CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the “Part of the Family” campaign.
