Articles Tagged ‘Absolut’

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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KFC, the hard way

The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.

Duelling Donuts Judges

Brands of the Year

Here’s how our winners secured their places on this year’s list.

Absolut

Also trending: Absolut and Netflix get in with Canadians

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

Making it with the makers

Which brands are taking notice of the movement that blurs the line between consumers and creators?

LumaDroid

Is that a robot making my drink?

Absolut Canada got hands-on with its MakerFest in Toronto.

ABSOLUT Maker Studio (JJ Thompson)-8

Absolut taps into the maker movement

With a 3D-printed installation at the AGO, the vodka brand launches a year-long campaign, including a summer maker festival.

Rafael

Absolut’s crowd-sourced film

The short film is the first in the vodka co’s branded content play from Sid Lee.

kahlua

Kahlua makes an unexpected move

The coffee-rum liqueur launches its first major ad campaign to teach Canadians about its origins.