Articles Tagged ‘aca’


Industry planning ‘zero-tolerance’ policies for harassment

Groups from entertainment and advertising will enact hard rules and consequences.


Canadian ad industry ready to talk harassment

A number of groups will meet to take action against a longstanding black mark on the industry.


Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”


Ad industry reaches tentative deal with ACTRA

The new agreement, if ratified, would address issues around step-up fees and low-budget digital productions.


ACA vice president Paul Hetu dies at 65

The marketer and agency partner was seen as a “driving force” for the Quebec marketing industry.


What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.


Up to the Minute: DentsuBos’ newest client

Plus: The ACA’s new board members, free feedback from CASSIES judges and more news you may have missed.


Up to the Minute: T1′s new creative leader

Plus: Zulu picks up government account, Global Marketer Week returns to Canada and more news you might have missed.


Up to the Minute: Porsche gets new marketing director

Plus: Ad associations reach a deal with Quebec’s performers union, and more news you may have missed.

Copied from Media in Canada - cmdccrtc

Advertisers take a stand for sim sub at Let’s Talk

Representatives from the ACA and CMDC said removing the policy would result in substantial revenue being diverted to other platforms.


APC and UDA renew their collective agreement in Quebec

The advertising consortium has reached an agreement with the Quebec artists’ union over use of TV content on the internet.

Ron Lund, president/CEO, ACA

ACA unveils its board of directors

The board of directors for 2011-12 board was ratified on Oct. 6.