Articles Tagged ‘adidas’

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.

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Adidas wants to join your run

The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.

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Mirum launches new Adidas project

The digital shop has picked up the assignment to create a U.S. program aimed at female runners.

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Nike and Adidas go local

A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.

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Adidas begins to “Run More”

The brand looks to be a running leader, starting with a series of custom routes and playlists in four Canadian cities.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.

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Shopper Marketing Forum: five takeaways from day two

Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.

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Brands bet big on the Raptors

MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.

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Top Cannes contenders: Branded Content

With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.

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Sid Lee brings in a creative technologist

Kevin Sutherland joins the agency in the newly created director of technology role to work specifically on the Adidas account.

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Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

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Adidas sprints toward runners

For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.