Articles Tagged ‘adidas’
Canada Goose names new North American marketing VP
Stewart Clark arrives from Reebok as the winter wear brand hits its stride.
Tech In Action: 3D knitting hits retail
A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.
Adidas focuses on performance
To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.
Adidas wants to join your run
The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.
Mirum launches new Adidas project
The digital shop has picked up the assignment to create a U.S. program aimed at female runners.
Nike and Adidas go local
A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.
Adidas begins to “Run More”
The brand looks to be a running leader, starting with a series of custom routes and playlists in four Canadian cities.
Up to the Minute: A new face for Lowe and Partners
Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.
Shopper Marketing Forum: five takeaways from day two
Insights on how to target “Gen Edge” and Canada’s growing immigrant population, from day two of the event.
Brands bet big on the Raptors
MasterCard, Unilever and Sport Chek are tapping into pre-playoff hype for their activations.
Top Cannes contenders: Branded Content
With an extended Cannes deadline, strategy continues to count down the campaigns most likely to win big at this year’s festival.
Sid Lee brings in a creative technologist
Kevin Sutherland joins the agency in the newly created director of technology role to work specifically on the Adidas account.
Adidas gets interactive
The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.
Adidas sprints toward runners
For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.
The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
