Articles Tagged ‘adidas’

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Adidas turns transit passes into scratch cards with AR

An execution inside Toronto streetcars gave any passenger with a phone the chance to win Ultra Boost sneakers.

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Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

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Cannes 2019: Craft Lions for BBDO, Bensimon, Jam3

Film Craft and Digital Craft juries recognized work for Right to Play, White Ribbon and Adidas with a Silver and three Bronze.

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Adidas Canada appoints head of ecommerce

Prashant Ramesh joins the company’s leadership team in Canada with a number of new projects ahead of him.

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Snapchat launches shoppable AR

New features on the platform include the ability to incorporate ecommerce into branded lenses.

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Sneakers are the star in Browns’ new push

A wide range of faces are also at the core of a rare mass campaign from the footwear retailer and Adidas.

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Adidas adds Toronto to its global neighbourhood

A revamped Originals store in Toronto offers a virtual shopping experience and some local touches.

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Canada Goose names new North American marketing VP

Stewart Clark arrives from Reebok as the winter wear brand hits its stride.

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Tech In Action: 3D knitting hits retail

A handful of retailers (including Adidas) are experimenting with on-demand production at retail locations.

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Adidas focuses on performance

To launch the new Athletics apparel line, the brand provided a VIP experience centred on prepping athletes to play their best.

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Adidas wants to join your run

The athletics brand created new free-to-join running groups in Toronto and Vancouver in a bid to reach a “hugely important” demographic.

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Mirum launches new Adidas project

The digital shop has picked up the assignment to create a U.S. program aimed at female runners.

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Nike and Adidas go local

A look at the brands’ down-to-earth running initiatives that skip dialing up the adrenaline.

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Adidas begins to “Run More”

The brand looks to be a running leader, starting with a series of custom routes and playlists in four Canadian cities.

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Up to the Minute: A new face for Lowe and Partners

Plus: Vision7 Media looks for a new president, a new VP at Nurun and other news you might have missed this week.