Articles Tagged ‘adidas’

Kevin Sutherland

Sid Lee brings in a creative technologist

Kevin Sutherland joins the agency in the newly created director of technology role to work specifically on the Adidas account.

Copied from Media in Canada - adidas originals

Adidas gets interactive

The footwear brand is promoting its Originals line with a video, featuring Run DMC, that uses voice command technology.

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Adidas sprints toward runners

For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

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Youth Report: Adidas gets inclusive with sub-cultures

The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.

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Sid Lee’s NY office president on the agency’s next move

Will Travis gives the what, where and why of the agency’s launch into New York City.

ILLUSTRATION

From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

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Global: Adidas throws punches

The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.

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Adidas – Three