Articles Tagged ‘adidas’

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Adidas sprints toward runners

For the first time, the shoe brand launched a new product through an exclusive partnership with the Running Room.

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The Youth Report

A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.

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Youth Report: Adidas gets inclusive with sub-cultures

The sports apparel brand targets “Next Generation Youth” by pairing artists with different backgrounds through an online portal.

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Sid Lee’s NY office president on the agency’s next move

Will Travis gives the what, where and why of the agency’s launch into New York City.

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From consumers to fans: the new brand relationship

Creating conversations and experiences that win fans is the new Holy Grail, and R&D and PR is part of the reward.

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Global: Adidas throws punches

The sports apparel co creates an in-transit solution for Chinese commuters too busy to exercise.

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