Articles Tagged ‘air canada’

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Air Canada to acquire Aeroplan from Aimia

The airline reaches an agreement to acquire the loyalty program after nearly doubling its first bid.

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Aimia rejects Air Canada bid, partners with Porter

The company’s Aeroplan program will make the Toronto-based airline a preferred partner in 2020.

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Air Canada reveals proposal to acquire Aeroplan

A hostile bid from the airline (along with TD, CIBC and Visa) would set the stage for a new loyalty program.

SMITH-Air Canada Vacations and SMITH partner to reimagine vacati

Air Canada Vacations picks Smith

As digital transformation AOR, the agency will develop new personalized experiences for travelers.

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Corner Office Shifts: Air Canada’s new connection exec

A round-up of senior-level executive changes you may have missed.

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Corner Office Shifts: World Vision’s new c-suite talent hunter

A round-up of senior-level executive changes you may have missed.

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Air Canada takes Olympic patriotism to new heights

The airline put Canadian values at the centre of its campaign, drawing on ideals of inclusivity, diversity and cooperation.

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FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment.

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Air Canada puts its Dreamliner in VR

The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.

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Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Big brands sign on with government-backed AI institute

The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.