Articles Tagged ‘air canada’

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Air Canada puts its Dreamliner in VR

The airline gives an interactive tour of its top-of-the-line plane to engage business flyers, international markets and travel agents.

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Amazon launches Alexa in Canada

How local brands are working with Amazon’s AI assistant now that it has officially arrived.

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AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.

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Freshii takes its menu to the skies

A new deal with Air Canada brings some of the brand’s menu to North American flights.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Big brands sign on with government-backed AI institute

The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.

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Ontario’s well-timed message

The government’s new spot debuts earlier than intended to put a spotlight on diversity.

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Air Canada flies the country’s ‘newest family’

A timely new video shows the airline helping reconnect a refugee family on Canadian soil.

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

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Check it out: Air Canada drops in on dinner

The airline promotes its Premium Economy class with a new spot that takes restaurant-goers on an adventure.

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Air Canada is flying the flag in Rio

The airline has a new spot and social media campaign showing its support for Team Canada.

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Low-cost retailers see brand boost in weak economy

RBC topped Brand Finance’s list, with five banks in the top 10.

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Inside Air Canada’s crowdfunding move

The airline hopes its new Embarq platform is just the ticket to winning over millennial travellers.

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Air Canada welcomes American test drivers

The airline has created a new digital campaign that taps into the Trump-fuelled desire to move north.

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Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.