Articles Tagged ‘air canada’

fortmac

Not all disaster support efforts are created equal

IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.

TTT2

Air Canada creates novice maestros

A cross-country interactive installation aims to show the brand’s support for the arts community.

acfpk

Check it out: A festive holiday challenge

The Air Canada Foundation and P.K. Subban launch a challenge in support of the Children’s Miracle Network.

giftofhome2

Air Canada hand-delivers holiday cheer

The airline’s follow-up to its “Gift of Home” platform reunites a few Canadians with their loved ones.

511_jwt

AOY Silver: J. Walter Thompson perfects the art of collaboration

The agency’s evolution in the last few years has led to its first-ever AOY trophy.

Air Canada-Air Canada Partners With Celebrated Canadian Chef Dav

Air Canada makes airline food worth craving

A partnership with chef David Hawksworth brings a bit of luxury to in-flight dining.

Holt-5

Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

Coors-1

Ahead of the pack

From Periscope to VR, check out some of the early brand adopters of hot new tech.

Price

An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.

shutterstock_221721781

Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

shutterstock_193313858

Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

FINAL_JWTAllAgencyPhoto

Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

aircangift

The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

TheClub_2

Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

shutterstock_149098829

Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.