Articles Tagged ‘air canada’

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An airline and three gifts

The latest work for the Air Canada Foundation features a big surprise for an 11-year-old hockey fan.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Are you entertaining?

Part one of JWT’s Trend Report finds Canadians are slow to embrace shopping anywhere, but really (really) want cool experiences.

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Weekend reading: JWT’s nod to the past, eyes to the future

On the eve of two major anniversaries, the agency looks ahead to a new strategic direction.

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The gift of home, courtesy of Air Canada

They’ll be home for Christmas, if the airliner has anything to say about it.

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Weekend reading: Aeroplan grows up

As it celebrates its 30th birthday, here’s how the brand learned to spread its own wings.

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Low awareness for WorldPride sponsors: study

Only 17% of the population could name a sponsor for this year’s celebration in Toronto, with TD coming out on top.

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Throwback Thursday: strategy in 1991

For our 25th anniversary, we’re travelling through time. In ’91, hot topics were the recession and cross-border agency wars.

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Air Canada finds a voice

With the brand’s biggest marketing push to date, the airliner and JWT are tapping into travellers’ emotions.

Airline innovation takes off

From Delta’s in-air mentorship program to Virgin’s Google Glass attendant, airlines beef up the customer experience.

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Canadians are impatient, but seek serenity: trend

Exclusive to strategydaily, JWT breaks down its famed global trend report for Canadians with new research and local examples.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

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Air Canada travels with a muse for the Olympics

The airline has chosen the 2012 London Games to introduce consumers to its new spokesman, as well as a more personal side of the brand.

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Going glam at 75

Through decades of often-turbulent times, Air Canada has built an iconic Canadian brand. Now it’s attempting to bring a bit of glamour back to the skies.

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TIFF adds 18 sponsors

The festival brings its total number of sponsors to 68, with 50 returning this year including Bell, RBC and BlackBerry.