Articles Tagged ‘Aldo’

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Behind Aldo’s ecommerce updates

A new look with new content keeps the shoe seller competitive in a tight retail tech race.

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Aldo taps new agency partners

The company separates PR mandates for its two major banners as it pursues an omnichannel approach.

Kinetic Cafe-Kinetic Cafe Launches KINETIC COMMERCE

Aldo steps up its tech experience

A heavily connected location in New York signals the kinds of experiences that will soon be available across its retail network.

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Catherine Laporte joins DavidsTea

The former Aldo marketer will lead the brand’s promo efforts as it continues to tap into the $1.5 billion-a-year industry.

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L’Oreal Canada creates chief retail officer role

The brand named Aldo vet Jared MacKay to the new position as it aims to improve its omnichannel experience.

ALDO Group-Inspiration is everywhere

Aldo gets inspired…by everything

The retailer’s new fall campaign lets creative types express their inspiration through their fashion choices.

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Joe Fresh expands footwear with Aldo deal

The Loblaw-owned brand has signed a deal for exclusive footwear from the Montreal shoe company.

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Also trending: Fashion retailers up their game

Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.

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Agencies in a TIFF: Narrative plays dress up

To tell the world the PR firm has “arrived,” it hits the red carpet with a (temporary) new name inspired by the film fest.

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Aldo tries on North Strategic

The retailer’s former PR director is joining the agency’s Montreal office and bringing the account with her.

Where uniqueness, acceptance and shoes meet

How a key consumer insight led to a direction shift and new campaign from Aldo.

Copied from Media in Canada - Aldo

Aldo gets back to basics

The retailer is targeting women in their mid-20s with a new campaign that puts the focus on its products.

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Aldo’s big 4-0

The Canadian shoe retailer celebrates an anniversary with a birthday bash in Montreal.