Articles Tagged ‘Alex Green’

Longos Butter Fountain w Logo

Longo’s butters up dads

The grocery store is giving away a hot “butter fountain” to get consumers to consider eating lobster on Father’s Day.

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The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.