Articles Tagged ‘Alexandre Gadoua’

Mitchum

Mitchum takes the sweat out of music fests

Tank’s global campaign for the Revlon brand plays off of the heat, motion and stress that comes with attending summer events.

opener_clean

Rejuvenating Reitmans

How the mid-priced retailer is staying in the game by asking a new generation to reconsider the brand.

pfizer

Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

signature

What’s in a name?

Pfizer is putting its signature on one of its top products to let consumers know what separates it from the rest.