Articles Tagged ‘Alison Gordon’

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

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Cannabis producers outline their advertising proposal

If implemented, the proposed marketing regulations would be more strict than those for alcohol.

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48 North’s Alison Gordon on the cannabis opportunity

The former Rethink Breast Cancer marketer has taken the reins as CEO of the Ontario-based producer.